Lately I’ve noticed quite a disconnect in the goals people have for themselves and the plans they have for achieving those goals. Having goals is an important step towards living intentionally, but it’s only one step. There are many other things you’ll need to do to achieve those goals.
Market research is important in building a business. Before you jump in and start creating a product or service, it’s good to understand what potential customers needs are. A startup business is an inherently risky undertaking, but by using market research effectively, you can remove some of that risk.
What is market research exactly? Market research is about discovering what people want, need, or believe. The term “market” can be somewhat misleading. It’s probably better to think about it as “customer” research. You essentially want to collect information about what potential customers want, need or desire, and then aggregate that information into an overall “market.”
A lot of would-be entrepreneurs think they don’t need market research. These people feel like they’re naturally “in tune” with the market. They think they have a good “gut feel” for what people need or desire. It’s kind of like programmers who write software without a functional spec. This is a simple mistake that leads to the untimely demise of many small businesses.
Happy Monday everyone. I just got back to San Francisco after a fantastic weekend in L.A. My wife was in a group art show down there on Friday, and we spent the rest of the weekend catching up with friends.
In between visiting art galleries and catching a great improv comedy show, I really enjoyed reading the comments and email responses to last week’s post on radical lifestyle transparency. It’s clear that transparency for its own sake is controversial, but everyone seems to agree that we need more authenticity and honesty in the worlds of lifestyle design, personal development and online business.
There are countless thousands of bloggers and consultants out there who tell you how to live a better life, how to be productive, how to build a business or how to realize your potential. Many of those people portray themselves as experts on everything in their field, but few of them are open enough for you to really evaluate who they are.
Editor’s note: this post is a little longer than I usually publish here, but it is worth the read. I lay everything on the line here, because I believe that transparency will help us all reach our goals. Total read time is less than 10 minutes. Let me know what you think.
I have to say that I’ve been “practicing what I preach” in some areas and not in others lately.
If you read New Economy Superstar, you know that I’m big on finding like-minded people and interacting with them. If you’re trying to reach any uncommon goals, it’s really important to build a support group so that “normal” society doesn’t drag you back into the fold.
That’s the part that I’ve been pretty good about practicing lately. And doing that has helped me realize that I’m not doing other things I should be.
I’m very proud today to present to you my new free eBook entitled New Economy Superstar.
Download the PDF version for free here
This is the first book I’ve published here at Free Pursuits, and I hope you enjoy it. My goal for the book is to help people become aware of the tremendous change and opportunity going on in the way people live and work.
Technology, outsourcing, the recent global economic meltdown and a growing desire of workers to take control of their own future is giving small businesses and individuals advantages over big businesses that hasn’t existed before.
I’m convinced that this change will be the biggest opportunity of this generation. This could be your chance to live a happier, wealthier, more independent life.
Happy Sunday, everybody. I’ve been enjoying a little time off this weekend after working hard for the past few weeks to make my upcoming eBook really special. I’ve been talking about the book since late June, and it’s finally ready.
The book is called New Economy Superstar, and it will be released for free to the world on Tuesday, October 6th.