October 2011

The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them

  • October 27, 2011 by Guest Writer

Note from Caleb: This is a guest post from Danielle Lynn, a quirky, friendly freelance copywriter and marketing consultant who believes that business is best run with a positive mindset and clear communication. Danielle Lynn writes over at theclearcopywriter.com about copywriting and freelancing. 

Getting targeted traffic to your website is just half of the journey towards making it profitable.  The other half?  Turning that traffic into customers that stick around and buy stuff from you!

Regardless of what market you’re in, you should develop a solid plan and sales funnel to help you monetize your blog.  Don’t worry – it doesn’t mean you have to depart from your blog’s persona and ideas to squeeze money from your visitors.  In fact, you should stay within the spirit and tone of your blog when selling!  Offer relevant products, t-shirts, books, seminars, or services that appeal to the wants and needs of your readers.

Now, there’s already been a lot of fantastic coverage on the funnel process, such as the chain of conversion article by Danny from Firepole Marketing.   But what we’re focusing on today are some of the more sinister snags that block that process.

After helping companies and individuals optimize their sites for over a year now, I’ve seen a wide number of conversion blunders that clog up the sales funnel process.  So for your reading pleasure, I’ve whittled them down to the 7 biggest profit-killing website mistakes you could make, and how to fix them. [Continue reading…]

11 Tips You Can Use Today to Develop Outstanding Content for Your Blog

  • October 25, 2011 by Corbett Barr

How often should I post on my blog?

How long should my posts be?

Can I have other people write articles for me?

How far can I stray from my chosen topic?

How do I create incredible content that attracts hundreds of comments and shares? How do I keep people coming back to read everything I publish?

At some point, all bloggers have these and dozens of other questions about developing content. Maybe you’re struggling with some of them right now.

As we gear up for the launch of our new blog Expert Enough as part of the Million Dollar Blog Project, we’ve been thinking a lot about content strategy. I’m going to share our content strategy for the new blog later in this post, but first, here are 11 of my top tips for developing outstanding content for your blog:

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This Thursday: Join Us for a Live Class on “The Perfect Blog Topic”

  • October 24, 2011 by Corbett Barr

This Thursday, October 27th, I’m hosting a live class called “The Perfect Blog Topic.” If you’ve been wondering whether the topic you chose for your blog is really right for you, this class will help you sort things out.

If you’re thinking about starting a new blog, this class will help you refine your topic and make sure it’s just right before you get started.

If you’re interested in joining us, sign up here:

“The Perfect Blog Topic” class

(Note, for those of you following along with the Million Dollar Blog Project, this class is the perfect compliment for building your own blog)

One of the most important (and misunderstood) requirements for building a popular blog is the topic you choose. The right topic can become an engine that drives your blog to popularity and success. The wrong topic can make your goal to build a successful blog an uphill battle.

In this special one-time class, we’ll help you answer these questions:

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How Gary Arndt Built One of the Most Popular Blogs in the Crowded Travel Niche

  • October 20, 2011 by Caleb Wojcik

There are a lot of blogs about travel, but how does one stand out in such a crowded niche?

We sat down with Gary Arndt of the Everything Everywhere Travel Blog to discuss how he was able to differentiate himself and create one of the most popular personal travel blogs out there.

In March 2007, Gary sold his house and has been traveling non-stop ever since. He has been to over 100 countries and is not planning on stopping any time soon. He has built up quite the following and we are glad to have him here today to share his story, both online and off.

In this video you will find out how he built up over 100,000 followers on Twitter, makes time to post everyday while traveling, and stands out in a crowded niche.

(If you are reading this in an email, click here to watch the video.)

We love to hear and share with you people who are doing what they want to do with their lives and are able to build a business around it. We’ve got a few more awesome interviews coming in the next month and hope you’ll enjoy them.

If you want to find out more about Gary, check out his blog Everything Everywhere and his podcast This Week in Travel.

Now we want to hear from you, how do you plan to stand out from the crowd and make a splash in your niche? What makes you or your site different?

The Launch Strategy That Will Give Your New Blog Unstoppable Momentum

  • October 18, 2011 by Corbett Barr

Ready for another post in the Million Dollar Blog Project series? Let’s do this.

The launch of a new blog is an event that shouldn’t go to waste. Done right, a well planned launch can propel a blog forward and set it off on a growth rate that is nearly impossible to achieve with a simple “soft launch.”

I’ve had the pleasure of developing and executing strategies for several new blog launches over the past couple of years. This year I used a similar strategy to the one I developed for Think Traffic to create successful launches for both The Possibility of Today and Live Your Legend.

In the case of Live Your Legend, Scott Dinsmore was able to re-launch his modestly successful blog using this strategy and attracted over 10 times the normal daily traffic during the month after his launch. He accumulated over 3,000 new email subscribers in the first week alone.

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“I Wish I Could Do That!”

  • October 18, 2011 by Corbett Barr

“You’re so lucky!”

“I wish I could do that!”

“Must be nice!”

The new guide Dream, Save, Do by my friends Betsy and Warren Talbot starts out with those three lines.

Betsy and Warren have been traveling full time for over a year now, and have no plans of stopping anytime soon (they plan to be gone for at least three years). When they tell people about the life they’re living, they usually hear some variation of “I wish I could do that.”

It’s true, Betsy and Warren are lucky. They’re lucky to be alive and healthy and smart and to have been born in the free world. But that particular luck isn’t why they’re able to travel the world endlessly, living their dream.

Just a couple of years back, Warren and Betsy were living a pretty typical life. They both worked in successful big-company jobs that left them little time to enjoy life. Betsy was so busy and traveled so much that she couldn’t even join a book club with friends were she lived.

[Continue reading…]