This is a guest post by Rick Mulready of I Rock Paid Traffic.
Want to quickly drive traffic to your site? Online advertising, while often overlooked, can help you do just that.
Need to poll people within your specific niche? It just so happens online advertising can help with that too!
Looking for additional ways to increase the number of qualified visitors to your site? You get where I’m going with this!
While there are dozens of ways to advertise online, there is a medium that is unparalleled in both scope and scale — Facebook ads.
Where else do you have access to over 800 million potential customers, more than half of whom are active on the site every day?
In this post I’m going to share with you three ways you can begin using Facebook ads to grow your site’s traffic and if you have a product or service, increase your sales.
How Facebook Users Are Different
Before I get into these strategies, it’s important to first understand the mindset of people who are on Facebook.
Facebook is different than other forms of online advertising because people go there to look at photos, interact with their friends/family, post status updates, etc… They aren’t necessarily there shopping for products or services.
So, if our goal is to get their attention with an ad, this mindset makes it that much more challenging.
Strategy #1: A Simple Method to Explode Your Facebook Fans
As Corbett mentions in his post The Launch Strategy That Will Give Your New Blog Unstoppable Momentum, one strategy that you should be using to grow your site is to create a Facebook Fan page.
(If you haven’t read this post, I can’t recommend it more highly. I’ve gone back to it several times for reference. It’s GOLD.)
Creating a page on Facebook for your site allows you an additional avenue to interact with your readers and build rapport with them. Give them value and a reason to be part of your Facebook community and they’ll be loyal fans.
Once you create your page, the opportunities to promote it are endless. Promoting it ON Facebook is especially effective, though, because the audience is already there.
You can do this through Facebook Page ads or what are sometimes called “engagement ads.”
These ads are the ones you see in the right column of your Facebook page that can look like this:
This will rapidly increase your conversions and they don’t even leave the page they’re on!
Strategy #2: Attract an Extremely Targeted Audience
The ability to target these ads to your ideal audience is where Facebook really excels.
Like it or not, they take all the info in your personal profile, what you post for status updates, what you write on your friends’ Walls, the groups you’re part of, etc… and use it to target ads to you.
Scary, I agree, but as a marketer we can use this to ensure we are putting our ads in front of only those people who can most benefit from our product or service.
Hopefully you have a picture in your mind of the ideal person who will benefit most from your online business or blog.
When you read Corbett’s post 10 Blogs with Explosive Growth to Learn From, you see a common theme among these successful sites; the theme of attracting the right kind of traffic.
A great way to get your Facebook Page ads in front of the audience you want coming to your site is through “interest targeting.” It gives you the ability to target people who have demonstrated an interest in your niche in some fashion. You can also target people who are Fans of well-known people in your niche.
Have a blog about investing?
You can put your ads in front of 40-50 year old males who work at the Wall Street Journal, watch “Mad Money” on CNBC, and who are Fans of Warren Buffet.
Strategy #3: Word-of-Mouth Promotion for Your Site
Facebook’s bread and butter is their ability to leverage social proof and word-of-mouth promotion.
After all, you’re more likely to do something at the suggestion of a friend than a total stranger.
Thus, a really effective strategy is targeting your ads to friends of people who are already Fans of your page. You can do this within the “Connections” targeting section when you’re setting up your ads.
You can also use ads like these. Ever seen these on Facebook?
These are called “Domain Story” ads and they are an option within Sponsored Stories ads.
This type of ad is great because it allows you to promote actions being taken on your site (I’m talking about your “.com” site, not your Facebook page) to friends of the person taking the action.
Here’s how a “Domain Story” ad works:
- A person engages with your site. (For example, they Liked a piece of content on your site using the Like button, shared a piece of content from your site using the Share button, or pasted a link to your site in their status update.)
- This activity might go out in that person’s News Feeds, which their friends may or may not see due to the dynamic nature of the News Feed.
- Using a “Domain Story” ad, though, ensures that person’s friends are aware of this action because it gets promoted through an ad on the right side of Facebook.
This is another great way to leverage Facebook’s social proof to drive traffic to your site through word-of-mouth promotion.
Have you tried Facebook ads before? Let me know in the comments below! If so, were you successful? If not, what’s holding you back?
Note from Caleb: If Facebook ads aren’t something you’ve tried yet but would like to get started with, Rick has put together a great free guide where he walks you through step-by-step exactly how to set up your own campaign.
Consider it a road-map. Each step is explained along the way. By the time you finish reading it, you’ll be creating and running your own campaigns. To download the free guide, simply go here.