3 Ways to Keep Readers Thinking About You After Leaving Your Site

  • February 12, 2013 by Guest Writer
  • 25 Comments

This post is by Danny Iny.

As a reader of Think Traffic, you know that it’s about more than just any old traffic; you need visitors that are loyal, that care about what you’re doing, and that spreads the word.

And you know that if you want them to help you spread the word, it’s got to be because you’ve given them the valuable gift of “something cool to share.”

Now let’s be honest for a minute.

When’s the last time you’ve actually done that, and done it well enough for people to really start talking?

It’s okay if you haven’t really been walking the walk. Really, it is – we’re busy people, and getting buzz started is about a hundred and thirty two times easier to talk about than it is to do.

And knowing the theory behind a practice isn’t the same as having the tools and the time to apply it.

So how do you make it happen, even though it’s hard? You do it by building the buzz directly into your content calendar.

And how do you do it? Fun and games, my friend. Fun and games…

Fun and Games?

People love to play and compete.

It’s one of the things that makes us human. When status or loss of some kind is on the line, it’s amazing to see the lengths that people will go to maintain what they have, or gain a little ground.

Likewise, the thrill of victory, and a reward of some kind, will inspire all but the most disinterested into action. Once people have gotten started playing a game, an unexpected prize and prompt feedback will keep them going until the bitter (or sweet!) end.

You can use this to increase the emotional investment that your readers have in your blog by giving them situations in which they can assert their excellence – and be rewarded for it!

1. Rankings and Comparisons

They key here is to hit on issues, topics, products or states of the world that people really care about.

Yes – controversy.

Most people won’t be terribly interested in whether or not neo-classical literary critiquing methods fully account for representations of the platonic ideal – but ask a group of North American blog readers which telecommunications company is the most evil and your comments stream will light up like a street of Christmas trees.

Give people the opportunity to make their opinions known, and have a say in what the outcome of an event, in this case your blog post, will be. If you’re asking for people to come to the arena – be prepared to declare a winner and acknowledge fully all those who helped you reach the conclusion.  When someone can see the tangible result of their contribution – they’re going to want to talk about it.

To anyone who will listen.

For ages.

Use this!

2. Commenting and Social Media Contests

This is the next level up in engagement. Instead of having your commenters work together towards a goal outside of them, get them to (with all due sportsmanship) compete against each other for supremacy.

In order for this to work you need to do a few things.

Set rules. People need to know what’s going on and why. Uncertainty is a huge turn-off. Make your expectations clear, and provide regular updates on the status of the competition.

Reward the victor. Don’t skimp on prizes if you can avoid it – these folks are basically working for you for free. You can build the type of engagement and extra-blog buzz you want right into this type of event.

3. Full-On Challenges

If you feel like you’re ready to become not just an interesting topic of conversation for your reader outside the confines of your corner of the web, but an absolute all-out obsession for days on end – then you’re ready to give your readers a full on challenge.

Hey – does this remind you of something? Like maybe the Million Dollar Blog Project?

Yep – this is the type of activity that people are going to get really involved in.

Making one of these a success takes a tremendous amount of work – but it’s absolutely worth it.

Elements that make it effective: motivation and reward, status and competition, surprise and hope, feedback and measureable results.

Motivation and reward are what get people going, and keep them interested until the end. Mere prizes are not enough – your audience is going to be motivated by more than filthy lucre.  The spirit of the competition, the psychological benefits of playing, and the opportunity to connect and work with others are all big factors. In the Million Dollar Blog project, this was easy: the reward is a thriving successful blog!

Status and competition are all about achieving your best among your peers – and having that recognized by an authority. There’s a warm glow that accompanies recognition of the good work you’ve done – like when you saw your blog and stats on the MDBP Leaderboard.

Surprise and hope are what really keep motivation consistent. This can happen by getting to know a fellow competitor, or maybe learning a new skill. It’s so satisfying that you can’t wait for it to happen again. Anything that you don’t expect but you like is a surprise, and of course you hope more of it occurs!

Feedback and measurable results are the most critical elements – you don’t like wandering around in the dark with no idea of how you’re doing – and neither will your contestants. The MDBP achieved this with progress journals– people could keep themselves on track, receive feedback, and correct course as needed.

Let’s look at a few other blogs and sites making use of gamification principles to improve their communities and competitions.

Examples of Websites Using Gamification

Nerd Fitness

This won’t be everybody’s cup of tea, but would you like to join a troup of warriors and compare bodyweight workouts?

Or maybe a league of Druids and mediate your way into Nirvana.

No? What about a team of assassins and learn how to jump off buildings?

Like I said – not everyone’s cup of tea. But for the people who do like this flavor, it’s an intense, involved and hyper-engaged community. The Nerd Fitness Rebellion combines the two most unlikely bedfellows – hardcore geekdom with intense personal fitness and healthy living.

It works because the rebellion offers a group identity, measurable progress and clear benefits.

Every member of Nerd Fitness has the opportunity to join a group of other like-minded users with similar goals. They have a group identity, characteristics and spaces online to hang out – just for them. This provides the motivation to get started and keep going – there are people invested in them who shouldn’t be let down.

All progress is tracked through a methodology common to the gaming community – once learned it is instantly recognizable to members – and gibberish to those not in the know. It’s based on tabletop gaming statistics, and when tasks are completed, you can improve your scores. This is a wonderful display of results and progress tracking.

+2 Gamification! ;)

The benefits of getting healthy are obvious – and the game principles that are employed make it fun. Members of the rebellion want to get healthy, and the fact that there are all of these other elements involved make it enjoyable and attainable.

Advanced Riskology

The Bootstrapper Guild, brainchild of Tyler Tervooren of Advanced Riskology, is a step-by-step micro-business framework with a little something extra.

Bootstrapper Guild members have a few things going for them that the rest of the world lacks. Advice, interaction, and a touch of exclusivity make the community desirable, and make the members anxious to perform and achieve the tasks set before them.

It works because of the exclusivity, guidance, and again – clear benefits and rewards. Members-only groups give you the feeling that you have something that not everyone else does – and you don’t want to lose it. Not only that but your advantage grows as you receive more and more clear, applicable guidance, as well as the tools and information you need to apply it. The benefits are much like those in the Nerd Fitness Rebellion and the Million Dollar blog project – improvement in your life or with your business!

Firepole Marketing

The Great New Marketing Scavenger Hunt is a new project from Firepole Marketing of which the goal is to motivate, monitor and reward a collection of entrepreneurs, small business owners and bloggers to compete in different online marketing activities to learn new skills, dabble in new technologies, and extend their reach online.

We’re going to be relying several of the principles that I’ve written about here – I’d tell you which ones – but that would spoil one of the challenges!

I’m excited about this project – and would like to cordially invite you to join in – you’ve got nothing to lose except expanding your reach online!

***

How could you use fun and games on your website? What are some ways you could keep readers thinking about your site after they leave it? 

Let us know in the comments below this post.

Danny Iny (@DannyIny), a.k.a the “Freddy Kreuger of Blogging”, teaches marketing that works over at Firepole Marketing. Right now, there’s a hugely exciting Online Marketing Scavenger Hunt going on over there, and it’s not too late to get in on the action, expand your reach online, and engage with an amazing community of marketers.


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Rob February 12, 2013 at 6:05 am

Great tips that are easily applicable too if you just put a little for-thought into your incentive, game, contest.

The mental things you mentioned are key, people don’t like uncertainty and it will derail and buzz building effort.

Thanks for the good stuff

Justin Westbrooks February 12, 2013 at 6:44 am

This is something big as me and my team are getting ready to launch our first product – “How do we keep people engaged and encourage sharing?”. That’s been the question. I really like the idea of gamification – AND I was just recently browsing through Nerd Fitness for the first time – AWESOME site. Haha.

Thanks for your input – best wishes!

Sapna February 12, 2013 at 7:04 am

HI Danny

There is no one size fit all schemes, every human being is different and special, and has to be treated in the best possible way if we are looking for real engagement, which is easier said then done.

There is no better way then “commenting” for building engagement and best would be to reply to those comments which probably most of us don’t seem to be interested in.

I really like your awesome idea of social media contests and gamification.

Sapna

Karen February 12, 2013 at 7:08 am

I think it would be fascinating to have a discussion around whether the idea of gamification/challenges is more of a ‘guy ‘ thing. If youve studied gender differences…this notion really gets at the core of the male psyche, not so much the female psyche which is more driven by inclusion, teamwork, etc. I just find it interesting because I see my own behavior as a female consumer as I read about this topic & knowing how my audience and friends seem to respond. just wonder if anyone else has noticed this or seen it play out in real time. Has anyone successfully used these strategies in appealing to the women’s market? If so, would love to hear details.

Danny @ Firepole Marketing February 14, 2013 at 9:11 am

Hey Karen, there are tons of examples of gamification targeting women; actually, in many cases women respond better than men, it’s just a matter of making it feel less “head-to-head” competitive and more collaborative. Our Scavenger Hunt is a great example of this – it’s a collaborate experience, and I think the majority of participants are female (though there are tons of men, too).

paul February 12, 2013 at 7:26 am

Twice now I’ve given away llamas as prizes for promoting books I’ve written, which has both been very weird and a lot of fun. Note: the llamas live and continue to live at a rescue sanctuary and the winners receive “adoption” papers when they win a llama, so no llamas are shipped or harmed in the making of my wacky contests.

jared February 12, 2013 at 9:06 am

I can say that your response alone got me thinking after leaving this site. Giving away llamas is unique, quirky, and I’m sure makes people feel good. Great idea.

Tyler Tervooren February 12, 2013 at 9:11 am

That is amazing. This is such a cool idea.

Ram Shengale February 12, 2013 at 7:40 am

Hey Danny,

Loved your post. Stirring up the visitors emotionally with the content and making their life easier by solving their issues are great ways to leave people thinking about you after leaving your website.

Ram

jared February 12, 2013 at 9:08 am

At the root, people just want to connect with others. Anything to facilitate that in a unique and fun way is good.

Tyler Tervooren February 12, 2013 at 9:15 am

Danny, this is great. Gamification is something I’ve been thinking about more and more as I work to keep people engaged with my projects. And I was pretty surprised to see TBG used as an example here when I did my morning reading. Thanks so much.

Both you and Corbett also have great offerings that I know are incredibly valuable to the people who use them.

Danny @ Firepole Marketing February 14, 2013 at 9:11 am

Thanks, Tyler, and of course! :)

Darnell Jackson February 12, 2013 at 9:19 am

Good one Danny,

I like the idea of the scavenger hunt and gamification.

Anything that gets people involved and they feel is fun while learning something at the same time.

The contests I think are played out people don’t care about anything except the prize I don’t know if they work as well as they used to to build engagement.

Mark Brooks February 12, 2013 at 10:26 am

Danny,

What is your opinion of a third party gamification platform like big door? I just implemented it into my site.

Danny @ Firepole Marketing February 14, 2013 at 9:12 am

Hey Mark, I don’t have experience with them directly, but I actually know a pretty major blogger who is working on an integration, and it looks *very* promising. :)

Spencer McDonald February 12, 2013 at 4:14 pm

Really nice article and concept. I read something similar in “4 Disciplines of Execution” written by Chris McChessney of Franklin Covey. The concept is quite interesting and appealing.

I recently went through ‘How to start a blog that matters” and found all the content outstanding and helpful. The ideas actually helped me remake my blog. It is a photography blog that highlights my images and my inspirational writing. So far it has been slow going and yet I remain confident.

Was wondering if anyone else has attempted a contest using a photography site and what ideas did you use? Any help you can share would be a great help to me.

Thank you in advance for your kindness and giving spirit.

Matt Giovanisci February 12, 2013 at 8:43 pm

It’s important to note that your contests should be related to your core audience. I have an idea for an awesome contest related to my industry but not my readers. Make sure to also make the prizes worth it. A lot of people in my industry give away small prizes or gift cards for big challenges and there’s just nothing exciting about that – and those contests fail. Once a contest succeeds, it must be nurtured.

Danny @ Firepole Marketing February 14, 2013 at 9:13 am

Yup, that’s a very good point, Matt – agreed! :)

Anup February 13, 2013 at 5:46 am

Hi Danny, you’re everywhere! :D

I read your awesome post at Problogger first and here I got another bid idea from you. I’ve found that running contest is one of the great way to keep readers engaged on the blog in a fun way ;)

Thanks for the amazing tips!

Best, Anup

Ana @ TrafficGenerationCafe.com February 13, 2013 at 3:36 pm

Nice post, Danny; great examples and makes a whole lot of sense. :)

All the best with your scavenger hunt; sounds like a lot of fun.

Zion Amal February 15, 2013 at 8:41 am

Well written Danny.
Seriously I have read many articles on getting loyal readers and fans for your blog. All of them said about making your readers re-visit by making them subscribing and doing some silly methods.
You really know about earning Loyal Readers. And you made it informative and simple enough for newbies like me.
Congrats and Cheers! :)

Alex February 20, 2013 at 10:51 pm

Hello Danny,

Thank you for a great idea. I’m going to organize kind of a contest on my web-site pretty soon too. I think of having a one “big prize” for a winner, and small unexpected prizes for every participant: I think everyone is glad to receive some small reward even if he/she haven’t won the competition. Or vice versa: an expected small prize for every participant, and an unexpected “big” prize for the winner.

Danny @ Firepole Marketing February 21, 2013 at 7:07 am

Great idea, Alex, and actually, we did something similar just last month with our Engagement Strategies contest: http://www.firepolemarketing.com/2013/01/31/awesome-engagement-winners/

Rohan Advani March 19, 2013 at 2:34 am

Hello Danny,
Great tip. We are planning for a giveaway on our blog but we are not sure of what to give. Am sure if we pull it off well loyal readers would stick to my site which in turn would be helpful to me. Thanks again!!

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