You know what feels really great? Growing your site’s traffic by 242% in one year is pretty fantastic. This site grew in monthly visitors 242% over the past year, from 6,436 visits in the first month to 22,066 in the most recent month (from March 16 to April 15, 2011).
In this month’s traffic report, I’m going to show you how growing your site’s traffic by 242% or more isn’t really all that impossible if you break it down.
It all starts by realizing the power of compound growth.
Growing by 242% in one year might sound like an impossible mission at first, depending on where you’re starting from. If you break it down into monthly goals however, you can start to see how the challenge is completely achievable.
From a compound growth perspective, 242% annual growth actually works out to just 10.8% monthly. Compound growth is a powerful factor, and it’s not just for financial applications.
How many visitors does your site currently attract per month? If you grow your traffic by just 10.8% per month, you’ll end up with 3.4 times the number of monthly visitors after 12 months. That’s like going from 1,000 visitors per month to 3,420 visitors per month, or from 50,000 to 171,000 visitors per month.
If I keep growing this site’s traffic by 10.8% per month over the next 12 months, I’ll be reporting on 75,466 visits for that month. How cool is that?
Let’s look at the effect of some other compound growth rates after just one year:
- 5% monthly growth equals 79% more visitors in one year
- 10% monthly growth equals 214% more visitors in one year
- 15% monthly growth equals 435% more visitors in one year
- 20% monthly growth equals 792% more visitors in one year
How much is your site growing on a monthly basis? The figures above will give you an idea of how much growth you can expect after one year if you stay on track.
Of course, it’s harder to keep growing at the same rate as a site gets bigger and bigger, but there’s usually a sweet spot between 6 months and at least two or three years where a site can grow at a steady clip.
Instead of worrying about long-term goals, what can you do to grow by just 10% every month for two years? At the end of two years, 10% monthly growth will take a site from 1,000 monthly visitors to nearly 10,000. Aim for 20% monthly growth and those 1,000 monthly visitors will grow to nearly 80,000 per month.
Pretty cool, huh?
Now on to the details for Think Traffic’s growth over the past month:
This Month’s Traffic Report
Here are the overall metrics for this month:
Speaking of monthly growth, over the past month, this site attracted 26% more monthly visitors vs. the prior month.
Keep in mind that monthly growth is usually far from linear. Instead of 10% consistent growth every month, your site’s traffic might grow by 30% in one month and shrink by 5% the next month. After all the short-term ups and downs, the overall trend here has been an average of 10.8% monthly growth.
The 22,066 visits this month makes this another record month for Think Traffic. Thanks so much for continuing to support what we’re doing here. Your commitment and enthusiasm is what helps us attract a record number of monthly visitors so regularly.
Let’s look at some other stats for last month:
- New subscribers: 698 (+236% month-over-month)
- New comments (including my replies): 402 (-8% month-over-month)
- Retweets of new posts: 304 (+0% month-over-month)
Subscribers grew much faster last month than in any other prior month, and not by accident. You might have noticed the Traffic Toolbox concept I launched this month. The results were impressive, and I’ll be sharing the full details and showing how you can achieve similar results in a special upcoming feature post.
10 total posts were published over the past two months (vs. 8 in the prior month), including no guest posts:
- How to Hire a Virtual Assistant to Grow Your Online Business (with Chris C. Ducker)
- Please Reply
- When You Just Can’t Create Any More
- How to Get Massive Traffic from LinkedIn and Webinars (with Lewis Howes)
- Four Easy Ways to Add Video to Your Website or Blog
- The Ultimate Business Plan Workbook for Bloggers (Free Download)
- Think You Can’t Make Money Blogging? Think Again: The First Annual Traffic and Income Report
- $1,078 of Business Success Products for Just $97 — 5 Days Only
- Gary Vaynerchuk’s 3 Most Powerful Strategies for Getting More Visitors to Your Website
- How Launching a Product Can Explode Your Site’s Traffic
Wow, looking back on the month, it turns out I published 4 posts that included video content. It’s interesting that this was a record month and that 40% of the content involved video. I hadn’t published more than a couple of videos here in the entire history of the site, so I’ll definitely be experimenting with video more over the coming months.
Do you prefer video, audio or written content (or a combination)? Please tell me in the comments, I’d love to hear it.
Top Traffic Sources
There were no major changes in traffic sources this past month. I haven’t been chasing any hot trends or “top secret” tactics. Simply produce great content, help your readers, network with other content producers and tell the world about what you’re doing, and your site will grow. Haven’t I convinced you of that yet?
Top Search Terms:
- think traffic: 456
- unique selling proposition examples: 404
- unique selling proposition: 207
- personal introduction: 173
- thinktraffic: 165
- website traffic: 144
- unique selling point examples: 114
- best sales pitch: 66
- mentor vs role model: 55
- think traffic blog: 48
I haven’t really focused on SEO as a way of attracting visitors to the site (yet), but Google traffic to the site keeps growing nicely. We’re now seeing an average of 145 visits from Google every day.
And look at that, 669 visits came from people searching for “Think Traffic” or a variant (just in the top 10). Brand searches are always a good thing, as it shows people are familiar with your site and are looking specifically for it and what it provides.
This site’s annual report published last month (titled: Think You Can’t Make Money Blogging? The First Annual Traffic and Income Report) was one of the most popular articles ever published on this site.
I’m not sure if that was because it was an annual report, or because I talked about how to make money from blogging. I suspect it was a combination of the two, but no doubt the “make money blogging” topic is a popular one.
Aside from that, notice that 2 of the 10 most popular pages last month were those related to subscribing for email updates. That’s a first, and again it shows the power of the traffic toolbox concept I’ll be explaining in more detail later this month.
What Can I Help You With?
If you’re new around here, let me explain a couple of things quickly. First, this site is different from typical social media and blogging tips sites. Our philosophy is based on creating killer content and interacting with readers. I don’t teach the latest hot Twitter tricks or SEO tactics that’ll waste your time or get you banned from the search engines.
Thanks for being a part of what we’re building here at Think Traffic. I like to think we’re doing something special, and I’m glad you’re here.
I’d love to connect with you elsewhere as well. I have a new Vimeo channel for Think Traffic and other videos. Think Traffic is also on Facebook and Twitter, so hook up with us over there and say hello.