Guest post by Robb Sutton of RobbSutton.com
Traffic is gold in the blogging world. While you can see a lot of success with a smaller amount of traffic, it is much easier when you have 1,000’s of targeted readers all soaking up your content.
Over the past 6 months, I have done some things on my blogs not only to increase traffic, but also to increase click-through to other articles on my blog. Here are some of the things you can do to see the same kinds of results.
Robb’s 5 Most Effective Traffic Gaining Techniques
- Get Rid Of All Distractions (For Your Readers)
- Create a Blog Broadcast Email Newsletter
- Find Where Your Readers Hang Out and Pull Them In
- Run Contests and Giveaways
- Create Over-The-Top Quality Content
That really cool background image and the latest widget in your sidebar look great, but they are distracting your readers from your content and that is not a good thing.
Over the past 6 months, I have been focusing on streamlining my blogs into converting machines. I want to control the flow of traffic once it hits my page, so I make sure there are zero distractions that take away from the content, diving deeper into more content or converting on sales pages.
Many times, bloggers focus far too much on the outlying areas instead of what is important, content and converting readers to subscribers to your RSS feed and newsletter.
The blog broadcast feature in Aweber is a fantastic resource for bringing readers back to your blog and a way to bring a drastic increase in traffic in a single day. While you would wish that every one of your readers would subscribe to your RSS feed and read every article you write like it is gospel, that is not reality. Readers digest information in different ways and you as the blogger need to supply your content through multiple avenues.
If you don’t have an email newsletter by now, you are behind the eight ball already. Aweber has a really cool feature that allows you to broadcast your latest articles to your newsletter subscribers once it hits a certain number of published posts. Not surprisingly, when these emails go out, I see my largest traffic days.
Part of your responsibility as the blogger is to find where your “perfect reader” hangs out and pull them into your blog. Typical areas might be forums, other blogs and other online communities.
Once you have defined your “perfect reader” and located where they hang out online, you need to go there and start to build up your own quality reputation within that community. By doing things like placing a link to your blog in your signature and profile and then providing value through your knowledge to that community, you will be able to pull in highly targeted traffic to your blog. At that point, you will have to have on-page methods of converting those new readers into subscribers or customers.
But be careful. Do not spend all of your time building content for a community you don’t own; it is all about balance.
When I went to start a new forum on one of my blogs recently, I knew I was going to need to get a flood of traffic to get everything off the ground and running. The natural progression when looking for a flood of traffic is to give away something of value to your community. The result surpassed my wildest dreams. The feedback and growth was substantial.
Contests and giveaways are not new to the blogging community. You could probably name about 5 that are live and running right now. The trick is making them easy to enter, easy to spread and the prize has to be something that your readers would actually want.
Once you have gotten that traffic, conversion is key once again.
Over the past 6 months, I have really been focusing on providing content that is a step above the other blogs in my niche. By doing so, my blog became the go to resource for tutorials and quality tips.
While you can do everything right in the world as it relates to promotion and marketing, if you do not have the content on your blog to back it up, you will not convert those readers into subscribers.
Final Thoughts On Traffic And Conversion
As you probably noticed in most of these traffic generation tips, converting your new traffic into subscribers is key for future growth. Without that conversion, you are constantly chasing new traffic only to see your numbers stay the same.
As you convert new traffic into subscribers, you will start to see your efforts multiply until you have a blog with loads of targeted traffic that converts into dollars.
What are your favorite conversion techniques? Let us know in the comments!
P.S. Have you subscribed to Think Traffic yet?
photo by Michael | Ruiz