The 5 Most Effective Things I’ve Done To Increase Traffic In The Past 6 Months

  • March 29, 2010 by Guest Writer
  • 17 Comments

Guest post by Robb Sutton of RobbSutton.com

Traffic is gold in the blogging world. While you can see a lot of success with a smaller amount of traffic, it is much easier when you have 1,000′s of targeted readers all soaking up your content.

Over the past 6 months, I have done some things on my blogs not only to increase traffic, but also to increase click-through to other articles on my blog. Here are some of the things you can do to see the same kinds of results.

Robb’s 5 Most Effective Traffic Gaining Techniques

  1. Get Rid Of All Distractions (For Your Readers)
  2. That really cool background image and the latest widget in your sidebar look great, but they are distracting your readers from your content and that is not a good thing.

    Over the past 6 months, I have been focusing on streamlining my blogs into converting machines. I want to control the flow of traffic once it hits my page, so I make sure there are zero distractions that take away from the content, diving deeper into more content or converting on sales pages.

    Many times, bloggers focus far too much on the outlying areas instead of what is important, content and converting readers to subscribers to your RSS feed and newsletter.

  3. Create a Blog Broadcast Email Newsletter
  4. The blog broadcast feature in Aweber is a fantastic resource for bringing readers back to your blog and a way to bring a drastic increase in traffic in a single day. While you would wish that every one of your readers would subscribe to your RSS feed and read every article you write like it is gospel, that is not reality. Readers digest information in different ways and you as the blogger need to supply your content through multiple avenues.

    If you don’t have an email newsletter by now, you are behind the eight ball already. Aweber has a really cool feature that allows you to broadcast your latest articles to your newsletter subscribers once it hits a certain number of published posts. Not surprisingly, when these emails go out, I see my largest traffic days.

  5. Find Where Your Readers Hang Out and Pull Them In
  6. Part of your responsibility as the blogger is to find where your “perfect reader” hangs out and pull them into your blog. Typical areas might be forums, other blogs and other online communities.

    Once you have defined your “perfect reader” and located where they hang out online, you need to go there and start to build up your own quality reputation within that community. By doing things like placing a link to your blog in your signature and profile and then providing value through your knowledge to that community, you will be able to pull in highly targeted traffic to your blog. At that point, you will have to have on-page methods of converting those new readers into subscribers or customers.

    But be careful. Do not spend all of your time building content for a community you don’t own; it is all about balance.

  7. Run Contests and Giveaways
  8. When I went to start a new forum on one of my blogs recently, I knew I was going to need to get a flood of traffic to get everything off the ground and running. The natural progression when looking for a flood of traffic is to give away something of value to your community. The result surpassed my wildest dreams. The feedback and growth was substantial.

    Contests and giveaways are not new to the blogging community. You could probably name about 5 that are live and running right now. The trick is making them easy to enter, easy to spread and the prize has to be something that your readers would actually want.

    Once you have gotten that traffic, conversion is key once again.

  9. Create Over-The-Top Quality Content
  10. Over the past 6 months, I have really been focusing on providing content that is a step above the other blogs in my niche. By doing so, my blog became the go to resource for tutorials and quality tips.

    While you can do everything right in the world as it relates to promotion and marketing, if you do not have the content on your blog to back it up, you will not convert those readers into subscribers.

Final Thoughts On Traffic And Conversion

As you probably noticed in most of these traffic generation tips, converting your new traffic into subscribers is key for future growth. Without that conversion, you are constantly chasing new traffic only to see your numbers stay the same.

As you convert new traffic into subscribers, you will start to see your efforts multiply until you have a blog with loads of targeted traffic that converts into dollars.

What are your favorite conversion techniques? Let us know in the comments!

P.S. Have you subscribed to Think Traffic yet?

photo by Michael | Ruiz

Robb Sutton writes about pro blogging at RobbSutton.com. He also writes about everything cycling related at Bike198, where he received over $100k in free review product in just over a year.


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Julianne Fuchs-Musgrave March 29, 2010 at 3:16 am

Thanks to you and to Robb for the post. As a newbie still trying to get from point A to point B–all of the info is timely, clear, and truly helpful!

Robb Sutton March 29, 2010 at 11:56 am

Anytime Julianne!

It’s all progression and…trust me…it gets easier and easier with time. Like anything else in life, practice makes perfect.

Ed March 29, 2010 at 5:06 am

Great guest post Robb. One way I am trying to convert traffic into subscribers is by putting a bribe on my site so people would want to subscribe even more. I like your point of Getting Rid Of All Distractions.

Robb Sutton March 29, 2010 at 11:57 am

Thanks Ed. Bribes are great. Something for free is even better. I would venture to say that 95% of what I do online is free. I make a living off the remaining 5%.

Richard Scott | Jewelry Secrets March 29, 2010 at 5:13 pm

Hi Robb. I love the phrase “Find Where Your Readers Hang Out and Pull Them In” That really does nail it. Sounds easy enough… Should I drag them out of the Jewelry Store? lol I really do like this though, it’s making me think where my readers would be. My brain is churning…

Robb Sutton March 31, 2010 at 6:39 am

Think of forums and other online communities. There are probably some other sites with large newsletter subscriptions as well. Maybe do a guest post on the blog and a guest newsletter writeup.

Tim L. March 31, 2010 at 9:44 am

This is all great stuff and I love how there are no cheap trick methods in here like inane articles just meant to generate clicks, deluging all your twitter followers with nonstop promo chatter, and bugging people with a subscription pop-up ad every time they land on your site. That stuff is likely to put off as many people as it attracts. More important is having something unique and relevant to say and then making sure potential subscribers know it’s there.

Corbett Barr April 2, 2010 at 11:43 am

Yeah Tim, that’s why I asked Robb to guest post. I knew he’s that kind of guy who prefers the value-creating methods over the cheap trick stuff. I’d love to get a guest post from you here sometime too.

Robb Sutton April 5, 2010 at 8:18 am

You are hitting on all cylinders there. There is a fine line between useful self promotion and spamming.

Keith Davis April 4, 2010 at 12:41 am

Hi Robb
Had my site running for six months or so and am starting to see an increase in traffic.
Doing it mainly by getting involved in the blogosphere and hopefully writing good content.
Need all the tips I can get on traffic generation… reading like crazy to get ideas.

Robb Sutton April 5, 2010 at 8:17 am

Reading is great…but you really need to start spending more time testing different methods to see what works…then fine tune those methods and add more.

Blogging is all about getting that snow ball rolling and that happens through action.

Keep it up!

Chris April 5, 2010 at 11:31 am

Good article with some tips which seem obvious in hindsight but sometimes we can’t see the wood for the trees.

Christian Hammer April 6, 2010 at 1:48 pm

Just found your blog, and joined. This is all around great advice. Both Robb and Corbett we would love to have you on Success U’s podcast.

Adrian Swinscoe April 12, 2010 at 9:01 am

Hiu Rob,
Some great tips and insight into aweber. I guess I am behind the 8-ball. Need to get my skates on.

Thanks for the tip,

Adrian

Thomas February 2, 2011 at 3:52 pm

Hi Corbett,

I am curious whether you have any thoughts on the advantages of a subscription box consisting of “enter your email here” versus an email or RSS icon that requires going to a different page to subscribe. Seems like the first is far more effective due to simplicity, but as I never really subscribe anywhere in any way, I am unsure what the typical subscriber normally, or more often, uses to opt-in.

Thanks!

Andrew Youderian June 16, 2012 at 10:26 am

An extension of tip #1: Having a compelling giveaway to entice people to subscribe is really helpful. Even people who love your material often take multiple visit to subscribe, if they do at all. But if you offer a “carrot” to capture their contact information up-front, 98% of them will enjoy future updates and blog posts email updates.

Also, I love the aWeber blog broadcast feature! And the best part? If setup correctly, it reports the number in your list to Feedburner so your email list is reflected in your overall subscriber count. Very cool.

Great tips, Corbett.

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