In this week’s “ask the readers” segment, I’d like to ask you how much time you spend creating content vs. promoting your site. I’m also curious to find out why you split your time how you do, and what you think an optimal split between content and promotion is for your stage of site.
The winning answer from our previous question
But first, let’s review your answers from the previous “ask the readers” question. I asked: what’s the most important measure of a site’s growth?
Your answers gave people a lot to think about when it comes to choosing metrics to pay attention to. Admittedly, the question may have been a little broad and the right answer probably depends on your individual goals for a site, what type of site you’re running and what stage it’s in.
The most common answers were: number of visitors, number of comments and number of subscribers. You also mentioned retweets, emails received, depth of interaction and page views from referring sites. All great answers.
As for my favorite answer though, I have to go with the answer from Baker of Man Vs. Debt (and not just because he happens to be a friend of mine and already successful blogger):
# of people willing to pay/support a blogger due to value received from content.
If one of your goals in blogging is to earn income, Baker is dead on that what really matters is how many of your visitors are willing to purchase something through/from you. You can build a blog with millions of visitors, but if none of them are looking to purchase products or services through you, you won’t achieve your goal of earning income.
Of course, how to measure that is another question. Often you don’t find out until you offer something for sale. We’ll get into more details about what Baker means in some future posts (maybe I’ll get him to write a guest post on the subject).
Personally, I use the number of comments (both new and returning), the depth of interaction, subscriber growth and social media shares (retweets, etc.) as my main indicators of growth.
Content Vs. Promotion
For this week, I would love to get your take on the age-old content vs. promotion debate. How much time should you be spending on each? What is the optimal split? How does that change as your site grows? Can you build a popular site with too much or too little of either?
I’ll leave it to you here. Thanks in advance for your response. My next post here will be the 2nd monthly report for Think Traffic. Can you believe it’s been another month already?
How much time do you spend on content vs. promotion?