I’d like to introduce a new semi-regular feature here at Think Traffic. To get the conversation flowing and find out where your collective thoughts are on different topics, I’ll occasionally ask a question so we can discuss in the comments. Sound good? Thanks to J.D. and Skellie for the idea.
This week’s question is about measuring a website’s growth. When thinking about your own site, or comparing to other sites, what is the most important measure of a site’s growth?
This isn’t just an intellectual exercise, either. As you are growing traffic to your site, undoubtedly you’ll spend countless hours pouring over stats. Many of those hours could be better spent creating content or promoting your site. Too much measurement is counter-productive and wasteful. Spending too much time measuring your site’s growth can cause you to worry about day-to-day or week-to-week fluctuations that don’t really matter.
By thinking about which measure is most important, you could decide to stop focusing on other measures to save time and become more productive where it really matters.
So, just which measure is most important? There are plenty that we all probably at least consider on a regular basis, including, subscribers, comments, Alexa/Compete ranking, visitors/Month, avg. time on site, page views, revenue/visitor, press mentions, tweets/followers, # of offsite links, etc. If you could just pay attention to one, which would it be? (don’t limit your answers to just this list)
Now it’s your turn. Comment below with your answer, and we’ll discuss as the comments come in. I’ll choose the most useful or interesting comment and credit the winner in the next “ask the readers” post when it goes up.
What’s the Most Important Measure of a Site’s Growth (and Why)?