Rethinking How To Get More Traffic (FS022)

The Fizzle Show PodcastTraffic feels like this magic thing that, once attained, makes you invincible… you can run and jump and write and create and everything just gets better.

You guys love to learn about traffic. You seem to have an insatiable craving for getting more people to your site.

I’ve been there too, hungry for some tactic, some secret headline formula or keyword trick that brings all the people to my doorstep to see how brilliant and charming and wonderful I am. (all very true, ask my mom).

I’m sure you’ve come across a bunch of those list posts about how to get more eyeballs on your page. Maybe you’ve even written one.

But there’s a fundamental problem here. There’s a disconnect between WHY sites are successful and HOW they got successful. It seems to be baked into our human nature to focus on the HOW — the tactics of growing traffic.

And so we read one of these posts, we try the stuff, we optimize the things and shake down the gizmos and email the editors and script the scripts and what happens? Let’s talk about that part.

Over the last few months several of you recorded audio questions and submitted them for us to answer on the air. (submit your own question). We grouped the traffic ones all together and answer them in this episode.

  • Some are wondering about which tactics are most important. It’s overwhelming to balance newsletters, SEO, content marketing, social media, etc.
  • Some are wondering about how much traffic is needed to produce some livable money from Amazon Affiliate commissions.
  • Some are wondering about the bare necessities, the basics, the building blocks.
  • Some are wondering about other stuff. (we put in a few bonus questions at the end)

If you just want a lot of traffic, simply write this post: 142 Cats Dressed Up Like Disney Princesses.

But if you want to figure out how to build something meaningful, to grow an engaged audience around that thing, invest in the long-haul, support yourself and your family… listen to this episode. Continue reading Rethinking How To Get More Traffic (FS022)

Part 2: The Tools, Books, Systems and Resources That Helped Us Most (FS021)

The Fizzle Show PodcastLast week we started a conversation about the tools, resources and systems that have been the most helpful to us. (view that post here)

This week we conclude that conversation with a slew of killer resources.

Again, if you or someone you know suffers from Infoprepassionprodlearning Syndrome, this conversation is the healing balm to get you:

  • out of “I’m looking for the magic bullet,”
  • away from “I’m worried I’m missing out on information I should have before I build my thing”
  • and into “what are the bare necessities before I get started (because I know the most important bits will be learned on the job, as I build my thing).”

This episode gets a bit wild. Some hilarious bits, including my favorite Caleb Wojcik moment (or “Woj bomb” for short) to date. You have been warned. Continue reading Part 2: The Tools, Books, Systems and Resources That Helped Us Most (FS021)

The Tools, Books, Systems and Resources That Helped Us Most (FS020)

The Fizzle Show PodcastWe’ve seen a trend recently in people buying every damn book, mastermind, hangout, conference, system, toolset, info product, membership, coaching, etc.

It’s understandable. Sometimes we just don’t know what we don’t know and we’re smart enough to go look for those insights.

But it can lead to what I call Infoprepassionprodlearning Syndrome, or IS for short. You may have IS if you’ve bought loads of things about creating a business but haven’t yet made a dollar off your thing.

Now, you may be saying to yourself, “Shit. I think I have IS.” That’s OK. Most of us have suffered from IS at some point in our careers. The real question is not “do I have IS?” It’s “how will I recover from IS?”

That’s exactly why we created this podcast episode: to help those suffering with the debilitating effects of IS.

It’s easy to use. Simply insert the podcast into your earholes, face east, open your heart and press play. Continue reading The Tools, Books, Systems and Resources That Helped Us Most (FS020)

What’s ACTUALLY Important to Think About in Your Business? (FS019)

The Fizzle Show PodcastOver and over again early business starters approach Corbett for advice and he notices them focusing on the wrong stuff, wasting time on unimportant things, things that have absolutely no effect on whether or not their business will be a success.

We can get so worked up about the trees that we miss out on the forest. What we need is clarity and direction and a higher vantage point on whether or not our business idea can be successful, and how to get it there.

There are hundreds of business questions you could worry about. Which are actually important and which will waste your time? That’s what we explore in this conversation.

Get your notepad out and look for Corbett’s “4 Parts of a Business” list. As you’ll find out, this’ll help you evaluate struggles and bottlenecks in your business and make some changes. Continue reading What’s ACTUALLY Important to Think About in Your Business? (FS019)

How to Create a Compelling Elevator Pitch (FS018)

The Fizzle Show PodcastFrom now until you die, how many times will you be asked, “what do you do for a living?”

Here’s how to make your response exceptional.

When someone asks about “what you do for a living” you can try to make it up on the spot.

But this can have you sounding like a doofus or a douche or someone who doesn’t care about their work.

Your work matters. Why not make how you talk about your work matter too?

Spend some time with us in this conversation (it’s about 1h 20m), you’ll walk away knowing exactly how to put together your compelling 30 second overview of your business. Continue reading How to Create a Compelling Elevator Pitch (FS018)

Know When to Quit, Pivot or Persevere  (FS017)

The Fizzle Show PodcastWe all face what Eric Ries calls the hardest part of any startup: deciding whether to quit, pivot or persevere.

Why is it the hardest part? Because most of us don’t know what the hell to do!

In this conversation we walk you through our own experiences with pivots, quits and perseverance.

By the end you’ll be setup with 3 tactics to help you know what the right decision is for your business and when to make it.

You’ll also get a surprise blogging pro tip from Corbett and an answer to a listener question about free vs paid stuff online. Enjoy! Continue reading Know When to Quit, Pivot or Persevere  (FS017)