Education vs. Software: Which Is a Better Business Model?

Which business model is better for an online startup: selling education or selling software?

Clay Collins ran an online education business that was on track to do 7-figures in annual sales, but this year he switched his entire business model over to selling software.

In this interview with Clay, you’ll find out:

  • Why Clay changed his entire business model despite having so much success selling information products
  • The pros and cons of software vs. education as a business
  • Clay’s tips for getting started as a software development company
  • What Clay thinks is wrong with the way information is marketed and sold today
  • Why being “the expert” can get tiresome
  • And a whole lot more…

And of course, after you watch this I would love to hear your thoughts on selling information vs. selling software in the comments below.

Continue reading Education vs. Software: Which Is a Better Business Model?

Looking Back: One Year of Expert Enough (with Full Income Results)

Note: our new project Fizzle is open for enrollment for the next 24 hours (until Friday, November 9 at 9am Pacific). The first round sold out in just a few hours. Members are raving about the platform. See what all the fuss is about and get full registration details.

A little over a year ago, we started an experiment called the Million Dollar Blog Project.

The goals of the project were ambitious but simple: 1) to create a new blog in public from the ground up that could earn $1 million over its life, and 2) to inspire Think Traffic readers to follow alongside us and create blogs that could also earn $1 million in aggregate within the first two years.

The case study blog we launched for the project is called Expert Enough, and it just turned a year old this week.

It’s been a while since we reviewed our progress. Now that Expert Enough is a year old, let’s see what we’ve achieved.

I think you’ll find the stats pretty interesting…

Continue reading Looking Back: One Year of Expert Enough (with Full Income Results)

Think Traffic Monthly Report – October 2012

October’s over and November is in full swing. It’s time for another Think Traffic monthly report. If you’re new here, each month we recap the traffic/growth stats for Think Traffic and share what we’ve done and what we’ve learned.

We do this every month because we hope our transparency will help you build a bigger, stronger, more engaged audience for your own site. There’s a lot of snake oil and misinformation out there. Our goal is to always give it to you straight, warts and all.

Luckily this month there aren’t many warts to show. We shattered some records for Think Traffic, which I’ll get to below in just a minute.

Before we dive in, let’s talk about what we’ve been up to lately.

Growing, cautiously.

I’ve been building this little business of mine for over three and a half years now. Over the years I’ve started three major blogs (Think Traffic, Expert Enough and my former personal blog, which is now merged into this site).

My main business goal from early 2009 hasn’t changed much, but the scope of things has. When I first decided to start blogging while on sabbatical, I knew I wanted to build a “lifestyle business.”

Continue reading Think Traffic Monthly Report – October 2012

How to Grow Your Audience and Make “the Bling Bling”

When you ask online business builders which areas they struggle with most, you hear two things over and over again: growing an audience and earning revenue.

In fact, that’s why I started Think Traffic two-and-a-half years ago. I saw an opportunity to help entrepreneurs learn how to grow thriving audiences online because I knew so many people who were struggling to do it.

And that’s why I’m very happy to be speaking at an online event later this month called The Talk to the Top 2012.

David Siteman Garland has become one of my favorite online personalities and interviewers. He has built The Rise to the Top into a top interview show for helping people to turn expertise into an online business. His show is downloaded over 250,000 times a month.

When David told me about his idea for a new online event called Talk to the Top, I jumped at the chance to participate because the event is focused on those two critical areas: building your audience and (as he calls it) making the “bling bling.”

If you’re struggling with growing your audience or earning revenue from your site, this event might be exactly what you need.

Read on for full details and for a juicy special 50% discount just for Think Traffic readers.

The Talk to the Top 2012: Speakers and Agenda

Continue reading How to Grow Your Audience and Make “the Bling Bling”

Think Traffic Monthly Report – September 2012

Welcome back to another Think Traffic monthly report.

We have record numbers to share with you again this month and some exciting updates about the new project we launched a couple of weeks ago.

If you’re new here, each month we recap the traffic/growth stats for Think Traffic and share what we’ve done and what we’ve learned (see all the monthly reports here).

This is the report for September, 2012.

September was an exciting month around Think Traffic for a bunch of reasons. We ended up just shy of 68,000 visits for the month and broke last month’s record by 21%.

Continue reading Think Traffic Monthly Report – September 2012

Think Traffic Monthly Report – August 2012

Each month we recap the traffic/growth stats for Think Traffic and share what we’ve done and what we’ve learned (see all the monthly reports here).

This is the report for August, 2012.

This month saw some major changes to the site, and a big bump in monthly visitors.

As you may have read, I decided to merge my three-and-a-half-year-old personal blog into Think Traffic (read the full details of the decision here). The merger was completed on August 25th, so Think Traffic received a little traffic bump from then on. Next month will be interesting as the first full month after the transition.

So far, we’re very happy with the response and results of the merger. Think Traffic feels fresher and more interesting because of the inclusion of bigger picture + entrepreneurship lifestyle content.

Continue reading Think Traffic Monthly Report – August 2012