Note from Caleb: This essay is by Nathan Barry, who wrote a post here last year about pricing which has gone on to become one of the most popular posts in the history of Think Traffic. Here he argues that building a product before an audience is the best way to jumpstart earning a living online. Take it away Nathan.
The typical path to monetizing a blog looks something like this:
1. Write until someone starts paying attention.
2. Write more until that one person turns into dozens and hundreds.
3. Keep writing and teaching until you have thousands of rabid fans.
4. Launch an ebook or other product so that you can finally make a living from your hard work.
This is the audience-first method of building a blog and many people have done it. It does work and can be very successful, but it’s not my favorite approach — especially if someday you want to make a living from your blog. Continue reading Why “Product First” is the Better Way to Build a Profitable Audience