This is a post by Robert Farrington of Beat the Nine to Five.
Believe it or not, I’ve been blogging since 2009 – almost 4 years. However, last year I hit a plateau. My traffic growth stagnated – I was hovering around 16,000 visitors per month, and my audience wasn’t growing. I needed a change – I needed new readers and a compelling reason for them to stay. So, I embarked a personal journey to find my audience, which resulted in me increasing my year over year audience by 2.5 times.
I primarily blog in personal finance and investing, but these rules and tactics apply to every niche. I simply asked myself the following questions:
- Where else are readers in my niche?
- How can I get them to find my site?
- If I get them to my site, will they stick around or convert?
Working backwards, I knew I needed something different on my site to get readers to stick around. Of course, the first thought that came to mind was Write Epic Shit. Pretty simple, but it was actually harder to do than I thought.
I typically wrote 500-600 word blog posts that in hindsight, were pretty superficial. I didn’t dive deep. I just wrote to post an article Monday, Wednesday, and Friday. I made a point to change that. I set a minimum word count at 700 (I’ve since bumped it up to 1,000), and asked myself how or why at every header. If I could answer that question, I included more in the blog post.
I also made more shareable content by linking more to other blogs and resources, and collaborating more with my peers in the personal finance and investing space. I also invested time in reading Headline Hacks by Jon Morrow to write better titles and outline better articles.
With a few months of better content on my site, I set out on finding my audience. [Continue reading…]