If you design a course for everybody — and try to sell to everybody — you’ll dilute your voice, neuter your material, and be stuck with lackluster sales and unhappy customers.
One size has never fit all!
You probably know this already, right? You know about targeting your market, nicheing down and all that.
But if you’ve created a product, you also know the the desire to share your creation with the whole world, the desire to wield a wide net for more sales instead of a sharp knife.
Here’s 5 ways to stay sharp and, ultimately, make more money being brutally clear about who your course serves — leaving everyone else out. You’ll find tips here to help with both your program design and your copywriting. Continue reading 5 Ways to Avoid Marketing Your Next eCourse to Everyone
If you’re just starting off on this whole blogging trek like I am, you know what it’s like to feel overwhelmed and invisible. There are so many people slugging it out for attention out there, it’s hard to make a splash.
I’m here to tell you that it can be done. I’m doing it. But before I get into the how’s, let me give you a picture of just how unlikely a prospect I really am to be gaining traction.
- No one online knew who I was when I started.
- My blog was launched less than two months before the last of these three guest posts went live.
- I started with next to nothing except 20 wonderfully loyal subscribers from a horrific failure of a first blogging attempt.
- I had never attempted writing a guest post before.
Now, if a guy in that position can get some traction right out of the gate, what’s to stop you? Nothing at all. Continue reading How An Unknown Blogger’s First 3 Guest Posts Produced a 57% Conversion Rate
This post is by Alden Tan.
I’ve been blogging for about a year and a half now and it actually took me that long to come this far. I’ve done over 50 guest posts, have 4,000 subscribers and even managed to earn a bit of affiliate commissions, all on my own.
Impressive? Nah. I’ve made a ton of mistakes. And failed countless times.
If you want more numbers, check this out: I effectively wasted my first 8 months of blogging. I was totally lost.
It’s not that I’m a bad writer. I actually consider myself good and even back in high school, my teachers and friends commended on how good my writing was.
But I was extremely stubborn.
Like most newbies online, I thought starting a blog was the easy way out of an average life; the answer to making lots of money. All you have to do, is write. Right?
Wrong. Continue reading 4 “New Writer” Traps and How to Avoid Them
This post is by Maria of Fitness Reloaded.
It’s 2013. We don’t live in the 90’s anymore. Do you know what this means?
It means attention spans are lower than they have ever been, YouTube video consumption is through the roof, and people’s video standards have risen dramatically.
Your content might be good, but if your video isn’t equally good, guess what your viewer will do? That’s right, click away to another video.
Bye bye, potential fan. Farewell. I realize I might never see you again.
The problem is when we are first starting out, we might be able to tell whether a video is good or not, but we might not be able to understand exactly what makes it good or bad.
That’s because we might have the taste for what a good video is really like, but we don’t yet have the skill to bridge the gap between our good taste and what we’re capable of producing. Continue reading 5 Online Video Mistakes That Make You Look Like a Rookie
This post is by Danny Iny.
As a reader of Think Traffic, you know that it’s about more than just any old traffic; you need visitors that are loyal, that care about what you’re doing, and that spreads the word.
And you know that if you want them to help you spread the word, it’s got to be because you’ve given them the valuable gift of “something cool to share.”
Now let’s be honest for a minute.
When’s the last time you’ve actually done that, and done it well enough for people to really start talking?
Continue reading 3 Ways to Keep Readers Thinking About You After Leaving Your Site
I believe the number one reason why people fail at building anything online is a lack of focus (and for good reason).
The online world is like a magical treasure chest, full of bright shiny objects to distract you from what you actually set out to do in the first place.
This post is by Natalie Sisson.
Everything seems exciting, and the possibilities to make money and become known are endless.
There are so many options to choose from that you want to get started on them all at the same time. Like launching your first blog, creating a digital product, video, or podcast.
Should you have an affiliate program or get traffic with an adwords campaign?
You scour the internet wanting to learn anything and everything from as many `gurus’ as you can find. They tell you to find a niche, write epic shit, and start an email list.
Then others tell you it’s all about Facebook advertising, you need a product, start a membership site, do a joint venture, get into webinars…..
Before you know it you are completely overwhelmed, confused and have forgotten what it was you were wanting to achieve.
In fact I reckon, that if you’re reading this and nodding your head, by now you probably have one giant mess. Continue reading Focus! The Ultimate Guide to Finding Laser-Like Focus in Your Online Business