Article by Gregory Ciotti.
Never half-ass two things, whole-ass one thing.”
Don’t get me wrong, I totally understand the importance of Being Everywhere and I’m not knocking that advice, but I will warn you that spreading yourself too thin (especially during your blog’s early stages) is your one-way ticket to failure.
Take Twitter for example. I use the service and it sends me some decent traffic, but I could really give a damn about my Twitter account. I have no desire to share 20 things a day like most people recommend, because I’ve seen the numbers: it’s not worth my time.
In fact, in all of my time doing content strategy (for startups, for personal projects, even for local clients), I’ve yet to come across any ‘tactic’ that actually works that doesn’t somehow involve creating epic shit or doing some sort of promotion on another big blog/website.
In short, to maximize the ROI of your blogging efforts, spending most of your time researching how to create outstanding, unique content will give you far better results than learning that “one simple YouTube trick” that will end up doing jack squat for your bottom line.
As for that title up there? I’m going to show you how it went down, along with 2 other traffic tactics that are actually worth your time. [Continue reading…]