This post is by Maria Brilaki of Fitness Reloaded.
It’s 2013. We don’t live in the 90′s anymore. Do you know what this means?
It means attention spans are lower than they have ever been, YouTube video consumption is through the roof, and people’s video standards have risen dramatically.
Your content might be good, but if your video isn’t equally good, guess what your viewer will do? That’s right, click away to another video.
Bye bye, potential fan. Farewell. I realize I might never see you again.
The problem is when we are first starting out, we might be able to tell whether a video is good or not, but we might not be able to understand exactly what makes it good or bad.
That’s because we might have the taste for what a good video is really like, but we don’t yet have the skill to bridge the gap between our good taste and what we’re capable of producing. [Continue reading…]