Education vs. Software: Which Is a Better Business Model?

Which business model is better for an online startup: selling education or selling software?

Clay Collins ran an online education business that was on track to do 7-figures in annual sales, but this year he switched his entire business model over to selling software.

In this interview with Clay, you’ll find out:

  • Why Clay changed his entire business model despite having so much success selling information products
  • The pros and cons of software vs. education as a business
  • Clay’s tips for getting started as a software development company
  • What Clay thinks is wrong with the way information is marketed and sold today
  • Why being “the expert” can get tiresome
  • And a whole lot more…

And of course, after you watch this I would love to hear your thoughts on selling information vs. selling software in the comments below.

Continue reading Education vs. Software: Which Is a Better Business Model?

How David Siteman Garland Used Web Interviews to Grow a Massive Audience

We’ve talked before about how you can spice up your blog with interviews. Now we’re going to hear directly from someone who has built a six figure business by interviewing over 300 entrepreneurs.

David Siteman Garland runs the web show and blog The Rise to The Top and is the creator of the course “Create Awesome Interviews.”

In this exclusive session with David, you’re going to learn exactly:

  • Just how big David’s audience has grown over the past few years (wait till you hear this, it’s incredible)
  • How you can get started doing your own interviews quickly and easily
  • Why having a web show is so important for your online reputation
  • How to get in touch with the biggest people in your industry (and get them to agree to be interviewed by you)
  • How David turned an interview-based web show into a multiple six-figure a year business (you won’t want to miss this part)

Continue reading How David Siteman Garland Used Web Interviews to Grow a Massive Audience

Behind the New Think Traffic Design (Results + How We Did It) with Chase Reeves

Think Traffic was completely redesigned less than two months ago. Today we’re introducing our very talented designer and friend, Chase Reeves. We’re also going to share some results about how the new design is helping Think Traffic grow faster than ever.

We’ve often talked here about the importance of design online. You have precious seconds to make an impression on new visitors. A great design can buy you time because it stands out and gives your visitors a warm fuzzy feeling about your site long enough for them to get hooked on your incredible content.

After two years with the same design, we wanted to do something new. It was time to differentiate Think Traffic through a new design and time to put more focus on converting visitors into email subscribers.

We’ve hinted a couple of times about our “secret weapon” web designer. Today it’s time to introduce Chase Reeves, the man behind our new digs.

Continue reading Behind the New Think Traffic Design (Results + How We Did It) with Chase Reeves

How a First-Time Filmmaker Raised Over $100k on Kickstarter for an Unconventional Film

So many incredible things are possible now that weren’t possible just a few years ago. Technology and online social platforms are changing lives giving life to interesting new creative projects that gatekeepers of the old guard would have denied.

How exactly does a first-time filmmaker raise over $100,000 from thousands of individual new fans for an unconventional and touching documentary about complacency and the choices we make in life?

That’s exactly what Adam Baker and Grant Peelle and team have done over the past few weeks. Their new documentary I’m Fine Thanks has attracted over 4,000 individual backers and has raised more than their goal of $100k on Kickstarter.

Crowdfunding platforms like Kickstarter are making it possible for anyone with a compelling story and drive to create something interesting to get their dream projects funded by true fans and generous strangers.

In this interview I shot with Adam Baker, you’ll find out: how they put this project together, why they decided to shoot a documentary (and travel the country making it), and exactly how they crafted the campaign that raised over $100,000.
Continue reading How a First-Time Filmmaker Raised Over $100k on Kickstarter for an Unconventional Film

How to Get Your Site Featured on the Biggest Blogs on the Web (83 Times in One Year)

Imagine if your site was featured regularly on some of the biggest sites on the web related directly to your site’s topic.

What might that do for your profile and your traffic?

What if you were featured 83 times in less than a year on huge sites like CopyBlogger, Freelance Switch, ProBlogger, Get Rich Slowly, Smashing Magazine, DIYThemes, Stepcase Lifehack, Daily Blog Tips, KISS Metrics and even little old Think Traffic?

That’s exactly what happened to Danny Iny in 2011.

Actually, I shouldn’t say “it happened to” Danny, because all of this was very planned and intentional. Danny figured out how to get his content and his site featured regularly on all these sites and suddenly he was everywhere.

It’s no wonder Danny’s site Firepole Marketing has become so popular lately. Your site would probably be pretty damn hot right now if you were featured in so many places in a short time.

How did Danny pull off this incredible feat?

I decided to sit down with Danny to ask that specific question, and the answer might surprise you.

Watch below as Danny reveals his not-so-secret strategies.

(if you don’t see the video below, click here to watch on YouTube)

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We have an incredible interview coming up with Chris Guillebeau next week that you won’t want to miss. Just click the link above and click the “subscribe” button. Continue reading How to Get Your Site Featured on the Biggest Blogs on the Web (83 Times in One Year)

How Backlash Beer is Redefining “Social Drinking” with Social Media

A couple months ago, Steve Kamb from Nerd Fitness told us about his friend in Boston who successfully launched a beer company through social media.

Now that’s unique.

Helder Pimentel built the brand and demand of Backlash Beer purely through social media. And they sell out of each batch to bars and liquor stores within days. One of which sold out in just 4 days.

We just had to hear this story first hand from Helder, so keep reading to find out how he has carved out a piece of the highly competitive beer market in New England by using Twitter and Facebook.

Continue reading How Backlash Beer is Redefining “Social Drinking” with Social Media