Back in the summer of 2011, we had a crazy idea for a group blogging project. The thought was to build a new blog in public, publishing step-by-step exactly what we did for everyone to see. Along with our blog, we wanted to inspire our readers to start blogs of their own and follow along.
The project was a hit. Hundreds of people registered new blogs as part of the group, to have both audience size and revenue tracked in public as part of a friendly competition.
We called this the Million Dollar Blog Project because we aimed to create a million dollars in aggregate revenue for the participating blogs, and because we wanted to build a case study blog of our own that was capable of earning a million dollars.
This month it has been two years since we first announced the project.
Today we’re going to look back on the project and results, and we’ll share an interview with the blogger who built the biggest audience and earned the most revenue of all blogs entered.
Note: our new project Fizzle is open for enrollment for the next 24 hours (until Friday, November 9 at 9am Pacific). The first round sold out in just a few hours. Members are raving about the platform. See what all the fuss is about and get full registration details.
A little over a year ago, we started an experiment called the Million Dollar Blog Project.
The goals of the project were ambitious but simple: 1) to create a new blog in public from the ground up that could earn $1 million over its life, and 2) to inspire Think Traffic readers to follow alongside us and create blogs that could also earn $1 million in aggregate within the first two years.
The case study blog we launched for the project is called Expert Enough, and it just turned a year old this week.
It’s been a while since we reviewed our progress. Now that Expert Enough is a year old, let’s see what we’ve achieved.
I think you’ll find the stats pretty interesting…
It’s been over 7 months since we first announced the Million Dollar Blog Project. Let’s check in and see how everyone is doing.
If you haven’t heard about this project yet, here’s the deal: we started a big group blogging challenge last year for fun and as a public case study.
The project has two primary goals. First, our goal (the Think Traffic team) is to create a new blog from scratch, in public and show exactly how we build the blog step-by-step. The second goal is to encourage you to start a blog of your own and follow along with us.
The “million dollar” part of the project comes from our goal of earning $1M from our case study blog over it’s life, and for your participating blogs to earn at least $1M in revenue during the first two years of the project.
You can learn more about the details of the project here, and see all of the posts we’ve written for the project since it started.
You don’t have to launch your own product to earn income from your blog.
You don’t even need a huge audience (although audience size does help).
Today I’m going to show you exactly how to make money with your blog using something known as affiliate marketing.
I’m also going to show you some real examples of how this works in practice (with actual sales figures) AND I’ll give you 10 ideas for products you could sell through your own blog.
Oh, and I know that talking about the “M” word (money) is uncouth and awkward. We don’t do it around here all that often.
If you’re working towards building a business online, you can learn so much from a little transparency and disclosure.
None of the details below are meant to brag or show my unclassy side. I share this to help you realize what is possible so you can get closer to supporting yourself from your online projects as well. Money certainly isn’t our only goal, but we shouldn’t shy away from talking about it from time to time either.
What is Affiliate Marketing?
Welcome to another Think Traffic monthly report!
If you’re new here, in these reports we dive into exactly what we’ve done to grow this blog each month. We also share full details about the growth and revenue for our 3-month-old case study blog called Expert Enough.
This was a HUGE month for us. We launched a new course called How to Start a Blog that Matters. We saw record traffic to both Think Traffic and Expert Enough (full details below).
We also saw record month for revenue from Expert Enough.
Oh, and we have an exciting update on the Million Dollar Blog Project below in this post as well.
Are you ready to dive in? I’m pumped to share this with you.
Let’s get started.
Product Launch = BIG Traffic Boost and More
Here’s something I hear over and over again from bloggers who haven’t yet created a product for sale:
Thinking about starting a blog or reinvigorating an old one? Today we’re launching a new course called How to Start a Blog that Matters that can help.
This course is meant for three groups of people. This course might be for you if:
- you’re thinking about starting a new blog, from scratch, or
- you’re unhappy with the results you’ve gotten from a blog you recently launched, or
- you’re doing OK with your blog, but want to re-brand and re-launch it to take things to the next level
In any case, the course is a step-by-step 90-day action plan for starting a blog that makes a difference.
Starting a blog is incredibly easy these days. Hundreds of millions of blogs are online today and thousands more are started every day.
Anyone can create a blog in 5 minutes, but very few people will create blogs that matter.
What’s the difference between most blogs and the select few that attract huge followings or otherwise make a difference in the world?