Is Turning an Ebook into a Print Book Worth It?

In May 2011, I was contacted by Penguin Books, who asked if I was interested in turning my e-book, How to Travel the World on $50 USD Per Day, into a printed publication that would be available in bookstores nationwide.

At first, I thought someone was pranking me, but after I found out it was a genuine offer, I thought about it for about 5 seconds before I decided to say yes.

Note: this post is by Matt Kepnes of Nomadic Matt. We love the way he lays clear the details of this launch. If you have any kind of launch coming up, you’ll definitely want to pay attention — Matt has some key insights here. You can find out more about him at the end of his article.

As a travel writer, there is a certain amount of street creed that comes with having a printed guidebook. It gives you an aura of legitimacy that a self-published e-book does not. Plus, I’d receive a lot of media attention I might not have gained otherwise and it was too good of an opportunity to pass up.

Yet having a publisher doesn’t mean I can just sit back and relax. In this day and age, you are responsible for all your own book promotion. Sure, Penguin helps put my book in front of traditional media, but if I want this book to succeed, the launch is up to me. I think most book publishers expect that from their authors these days; when they contact online personalities, they are really buying that person’s audience, as having an established online fan base means some guaranteed sales. Continue reading Is Turning an Ebook into a Print Book Worth It?

5 Ways to Avoid Marketing Your Next eCourse to Everyone

If you design a course for everybody — and try to sell to everybody — you’ll dilute your voice, neuter your material, and be stuck with lackluster sales and unhappy customers.

One size has never fit all!

You probably know this already, right? You know about targeting your market, nicheing down and all that.

But if you’ve created a product, you also know the the desire to share your creation with the whole world, the desire to wield a wide net for more sales instead of a sharp knife.

Here’s 5 ways to stay sharp and, ultimately, make more money being brutally clear about who your course serves — leaving everyone else out. You’ll find tips here to help with both your program design and your copywriting. Continue reading 5 Ways to Avoid Marketing Your Next eCourse to Everyone

How An Unknown Blogger’s First 3 Guest Posts Produced a 57% Conversion Rate

If you’re just starting off on this whole blogging trek like I am, you know what it’s like to feel overwhelmed and invisible. There are so many people slugging it out for attention out there, it’s hard to make a splash.

I’m here to tell you that it can be done. I’m doing it. But before I get into the how’s, let me give you a picture of just how unlikely a prospect I really am to be gaining traction.

  • No one online knew who I was when I started.
  • My blog was launched less than two months before the last of these three guest posts went live.
  • I started with next to nothing except 20 wonderfully loyal subscribers from a horrific failure of a first blogging attempt.
  • I had never attempted writing a guest post before.

Now, if a guy in that position can get some traction right out of the gate, what’s to stop you? Nothing at all. Continue reading How An Unknown Blogger’s First 3 Guest Posts Produced a 57% Conversion Rate

Proof that Epic Content Works: 6 Examples of Driving More Traffic

“Epic content is overrated!”

“If I hear the word “epic” one more time I’ll barf.”

“Sure…I have this pile of great content and this pile of lousy content lying around and I didn’t know which one to use. But after hearing this wise advice I now know that people want the *good* content and not the crappy content.”

It’s easy to dismiss the Write Epic Shit mantra if you’ve never tried it, or if you’ve never been able to make it work. Writing epic content sounds like a no-brainer, like everyone who writes online is already putting out their best stuff.

But most people still don’t get it. Epic content doesn’t just happen. It takes focus, observation and practice. It’s not easy, but it’s essential to growing a thriving audience online. It’s the difference between building a popular site and failure.

Over the weekend I asked Think Traffic email subscribers to share examples of how using epic content has helped them build a stronger online presence.

Continue reading Proof that Epic Content Works: 6 Examples of Driving More Traffic

4 “New Writer” Traps and How to Avoid Them

This post is by Alden Tan.

I’ve been blogging for about a year and a half now and it actually took me that long to come this far. I’ve done over 50 guest posts, have 4,000 subscribers and even managed to earn a bit of affiliate commissions, all on my own.

Impressive? Nah. I’ve made a ton of mistakes. And failed countless times.

If you want more numbers, check this out: I effectively wasted my first 8 months of blogging. I was totally lost.

It’s not that I’m a bad writer. I actually consider myself good and even back in high school, my teachers and friends commended on how good my writing was.

But I was extremely stubborn.

Like most newbies online, I thought starting a blog was the easy way out of an average life; the answer to making lots of money. All you have to do, is write. Right?

Wrong. Continue reading 4 “New Writer” Traps and How to Avoid Them

5 Online Video Mistakes That Make You Look Like a Rookie

This post is by Maria of Fitness Reloaded.

It’s 2013. We don’t live in the 90’s anymore. Do you know what this means?

It means attention spans are lower than they have ever been, YouTube video consumption is through the roof, and people’s video standards have risen dramatically.

Your content might be good, but if your video isn’t equally good, guess what your viewer will do? That’s right, click away to another video.

Bye bye, potential fan. Farewell. I realize I might never see you again.

The problem is when we are first starting out, we might be able to tell whether a video is good or not, but we might not be able to understand exactly what makes it good or bad.

That’s because we might have the taste for what a good video is really like, but we don’t yet have the skill to bridge the gap between our good taste and what we’re capable of producing. Continue reading 5 Online Video Mistakes That Make You Look Like a Rookie