Welcome to another Think Traffic monthly report!
April was a fantastic month. We had record revenue in April owing mostly to the launch of Traffic School. This was the third time we have offered the program, and it was the third time it has sold out (in record time this launch, just 32 hours).
I’ve realized something over the past year about growing revenue for a business like we run at Insanely Useful Media (the “umbrella” business name that includes Think Traffic and our other sites).
In order to grow an online business beyond a modest income, on the level of what you might make as a salary at a job, you have to find ways to leverage yourself and your time.
Note: I’m mainly concerned with ways to grow a business without adding lots of employees to produce products or service customers. In my case I prefer to keep the business as simple as possible, with very few employees (there are just two of us here now, me and Caleb, our assistant editor).
But, just because you might want to limit the number of employees, that doesn’t have to necessarily limit your revenue potential.
That’s where leverage comes in.
In order for leverage to work, you have to create products or services that can be created once and sold over and over again to multiple customers.
Digital products and information products fit this bill nicely. Online courses, eBooks, software, computer games, apps, music and online services are all easily leveraged.
The incredible thing about digital products is that you build them once and then they continue to earn income for you for many months or years to come.
We built the Start a Blog that Matters course back in December, and we enroll new members every day without having to “create” anything new. The same goes for the affiliate marketing course that I created nearly two years ago.
Finding a product that can be leveraged is just step one. Next you have to understand how multiple points of leverage lead to a “compound revenue” effect.
That’s where the magic happens.
In the short video below, I explain four of the most powerful points of leverage you can use to grow your revenue far beyond what I call the “salary” level (comparable to what you might earn at a decent job).
Watch live as a six-figure business is turned into a seven-figure one through the power of “compound revenue” and these four leverage points:
If you are reading this via RSS, you can watch the video here.
April was a record month for us because the following points of leverage have lead to a compound revenue effect:
- Our audience is bigger than ever (as you’ll see in the stats below).
- Due to strong demand, we raised the price of our Traffic School course once again, and have increased our revenue per sale of various products with affiliate offers.
- We had more products on offer at one time than ever before (Start a Blog that Matters and Affiliate Marketing for Beginners also had strong sales last month).
- We’ve increased conversions on all products over the past 18 months as we’ve learned what works and have become better copywriters.
How do you plan to use this effect in your own business? Have you seen it work already (for your business or someone else’s)? I’d love to hear in the comments.
On to the results for this month…
April Growth Stats for Think Traffic
We saw 44,703 visits this month (versus 43,836 last month).
If you include traffic from our case study blog of Expert Enough (but not visits to the Start a Blog that Matters or Traffic School site) we had roughly 63,200 visits to our two sites in April.
Also, 396 new comments were left on the site last month, our new posts were retweeted 327 times and we gained 902 subscribers.
7 total posts were published last month (vs. 9 in the prior month), including 1 guest post:
- How Backlash Beer is Redefining “Social Drinking” with Social Media
- Ask The Readers: What’s the Most Tired Advice Online?
- 318,000 Monthly Visitors and $93,826 (Million Dollar Blog Project Update)
- Free Report: The Real Reason Your Website or Blog Doesn’t have Hundreds of Thousands of Visitors (yet)
- How to Earn $12,840 from a Single Guest Post (Plus: Email Scripts & Checklists) (by Maneesh Sethi)
- Happy 2nd Birthday Think Traffic! (Annual Revenue / Growth Details Inside)
- Why Making Money Online in the First 6 Months Doesn’t Matter
Thank you Maneesh for the guest post this month.
Top Traffic Sources
Check out the monthly search visits above. At some point last year Google became the #1 driver of traffic to this site and has grown almost every month since.
We’ve talked about this before, but it bears repeating. We’ve never spent time “link building” or engaging in shady SEO practices. With each Google search algorithm update instead of worrying about how we might be penalized like many sites are, we look forward to seeing how we’ll be rewarded.
Google’s job is to reward good content. Engaging in grey-area SEO practices is like shorting the financial markets. You might benefit in the short-term, but you’ll lose in the long-term.
Great content is the best SEO. Stop trying to game Google and start trying to reward your visitors with the best content you can offer.
Here’s a graph of what our reader-focused strategy has done for our weekly search traffic over the past 2 years:
Top Search Terms:
- think traffic: 759
- blog topics: 619
- unique selling proposition: 419
- unique selling proposition examples: 378
- personal introduction: 259
- sales pitch: 201
- blog topic ideas: 169
- thinktraffic: 149
- unique selling point examples: 147
- blog post ideas: 145
Here are two special opportunities I’d like to tell you about:
San Francisco Tweetup
If you’re in San Francisco tomorrow (Wednesday, May 9th), come meet me and some very special guests. We’ll be meeting for a casual “tweetup” for bloggers, entrepreneurs and fun people at 7:30pm.
Email me directly at email@example.com for details.
Last Chance, David Risley’s Blog Master’s Club
My friend David Risley has decided to close his Blog Master’s Club down for good. Before he shuts the doors, he’s offering an incredible last chance offer to get into his famed course.
Blog Masters Club has been recommended by Darren Rowse (ProBlogger), Chris Garrett and many more big names. If anything, stop by to learn why David is shutting down this popular program (some interesting business lessons there), and to see the low discount pricing.
Over to You
What did you learn from the video above?
How do you plan to use leverage in your business?
Have you seen leverage or compound revenue work already? What are some good examples of how this works for other more established businesses?
Please share in the comments below!