We all have different skills, perspectives and priorities. That’s why it can be so crucial to get an opinion of your website from an outsider, whether that be a professional or a friend.
Derek Halpern is an up and coming expert at driving traffic to websites and turning that traffic into leads and sales. He’s been making the rounds lately, publicly critiquing sites for people like Chris Brogan and Pat Flynn.
I learned a lot of new conversion strategies from watching both of those videos, so when Derek offered to critique Think Traffic in the same way I said “hell yeah.”
In this video, you’ll learn about a number of ways Derek thinks I can improve the conversion rates for this site. Check it out:
(if you’re reading this in email or otherwise can’t see the video, click here)
Derek also knows that all of you who read Think Traffic might also benefit from reading his site Social Triggers, so Derek is opening up his free private email list for any Think Traffic reader who wants to join. Just head over to Social Triggers to join the private list.
What do you think of the critique? I haven’t had a chance to implement any of Derek’s advice yet, but definitely plan to get some resource pages up soon. What else should I work on? Do you think his ideas will drive a lot more conversions?
Update on Think Traffic’s Metrics
Also, I wanted to update you all on my last monthly report. I mentioned that I wanted to improve the bounce rate here and the average time spent on the site. Well, there’s a little kink in that plan now.
You see, I was comparing my numbers to Pat Flynn’s at the Smart Passive Income blog. On average people spend over 7 minutes at Pat’s site and his bounce rate is a very low 25%. The numbers for Think Traffic were 2 minutes 20 second and 72% respectively.
All is not what it seems, however. Pat uses a great traffic monitoring service called Clicky and I’ve been using Google Analytics. Both have different strengths and it turns out that both report numbers very differently.
After 24 hours on Clicky, here are the numbers for Think Traffic: 5 minutes 15 seconds average time on site (125% difference vs. Google Analytics) and the bounce rate that Clicky reports is 32% (vs 72% at GA).
So there you go. Not all analytics services are the same evidently. I’ll report more thoroughly on the services in a full post, but I wanted to share the initial results with you here.
One of the coolest features of Clicky is that I can share my analytics with you publicly. Head over to Clicky and check out Think Traffic’s full stats for the past few days if you’re interested.
Thanks again to Derek for doing the critique, I really appreciate it, and I’d love to hear what you think of the session with Derek. Don’t forget to check out Derek’s site Social Triggers. I think you’ll like what Derek has to say about traffic and conversions.
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