Editor’s note: this post was written by Robb Sutton of robbsutton.com. You may have noticed that I’ve posted quite a few articles here recently about blogging. That’s because more than half of you write blogs yourself, and because blogging is an important part of success in most online business these days. Tell me what you think about blogging as a topic in the comments.
During my beginning blogging days, I heard it time and time again.
“Great hobby…maybe it will pay for a couple of bike parts one day.”
“Looks like a lot of work for nothing.”
“Shouldn’t you be spending your time on something else?”
Blogging is an interesting avenue for revenue generation in that most of bloggers fail before they succeed. The low cost of entry coupled with the amount of work that is required to build a successful blog makes for an easy exit as you start to believe what others are beating into your head and abandon the long road to success.
If you get out of your own way by believing in yourself and your ideas, you can see the same success that other successful bloggers on the internet have simply because you did not give up. 99% of bloggers quit before they see the result of their hard work and that is usually right before they were about to make it.
If blogging was a true get rich quick scheme that just put money making on auto pilot…everyone would be installing WordPress today and quitting their day jobs. In reality, blogging is much like any other startup business in that it requires real work to see a real return on your investment (time).
A Reality Check for Aspiring Bloggers
Let me ask you a quick question. If you had to invest $50,000 into your blog before you wrote your first post, would you be taking it more seriously today?
My guess is that your answer would be a solid “yes”. It is your mind and thought processes that is preventing you from taking your blogging career more seriously. It is how you think that keeps you from achieving the success you dream of. Successful bloggers have the mindset and habits of a business owner that has invested his life savings into his idea and to see that same success, you must have that same mindset.
On Free Pursuits, Corbett talks about designing your own life. When it comes to blogging and creating an internet empire you can call your own, you really have to design the life you want by changing the way you think before you set yourself up for failure.
When it boils down to it, this is your one and only life in pursuit of your dreams. Are you going to let your own faulty thinking and the opinions of others stand in the way of your success? Are you going to continually be another statistic on the page or do you want to be the small percentage that sees the light at the end of the tunnel?
Given that question, most people would answer “of course I want to succeed. Are you crazy?!”, but the fact remains that most will fail before they succeed. The ability to push forward and learn from your mistakes to apply that knowledge to the future is what separates you from the could-have-beens.
How Can I Prevent Failure By Changing My Thought Processes?
- Imagine you just spent $50k to start your idea and treat your idea like it is that valuable. If you are just going to treat your blog or business idea as an afterthought, it will become that in the end.
- Absorb constructive criticism and ignore the naysayers. It will always be easier to criticize than create, so remember that as you hear others just trying to put you down. On the flip-side, get used to absorbing constructive criticism as it can provide invaluable information that will help you grow your blog faster.
- Start believing you can instead of thinking you can’t. I hear people all the time that have excuses why they can or can not do something. The only way you really know is through action, so when you feel yourself standing still with excuses, just give your new idea a try. You never know, it could be the one that sends you over the top. If it isn’t, at least you are sticking your head above water when others are not.
- Never give up. Just when things seem to be at their hardest point, that is when you are about to make it. There are many successful bloggers and business owners in the world that are successful just because their competition gave up and they did not. Be that blogger that does not give up and stands the test of time.
- Enjoy the ride. Most of all, enjoy what you are doing. If you are not having fun with your blogging, there is no sense in moving forward. Throughout life, you need to enjoy each and every day as if it was your only one.
It all starts with changing the way you think about your blog, life and success. Once you start delivering the correct mindset to yourself, you can find the success of your dreams. It is a long road, but the rewards make the journey worth every second.
What do you think? How does success in blogging compare to success in other things in life? How does your state of mind affect your chances at success? Let us know in the comments!
Robb Sutton blogs about successful blogging and life at robbsutton.com. He also writes about mountain biking at Mountain Biking by 198, where he first made a name for himself by obtaining $100k+ in free review product in just over a year.
photo by Sam Fakhreddine
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