I have a special question today for those of you who have already achieved some recognition and/or reputation online.
How did you “get on the map?”
In other words, what tactic, connection, action, event, or chain of events led to a breakthrough and earned your first major recognition or the initial gathering of your “tribe?”
I’d love to hear what put you on the map in the comments below.
From the prior ask the readers segment, I asked “should you be intimidated by competition or just go for it?”
My answer is usually this: competition isn’t necessarily a bad thing. Often it validates the market and proves there is demand that could support your venture or business.
If you do enter a competitive market however, you need some secret sauce (differentiation) to make your website stand out. Without a unique selling proposition, there is no reason for a potential customer to choose you vs. the other choices.
I have to say the right answer lies in a mix of what John Muldoon and John Bardos have said.
You need to be original/unique/different but you also have to be useful.
If you’re one or the other you’re missing half the ingredients. Putting out great content is superb work, but if you deliver it the same way as everyone else how will you be noticed?
If you’re your blog is “outside the box” taking on problems at different angles people will notice. But will they stick around if your content sucks?
The other factors people mentioned are important: competition, strategy, commitment, courage, etc. But you should first ask yourself, “Is something missing here?” Yes. “Can I write epic shit about it?” Hell yes. “Can I deliver it like no one else?…”
Thanks Lloyd, well put. Both ingredients are indeed important.
Back to this week’s question.
Please, I’d love to know: how did you “get on the map” online?
The best answer wins my affection and adoration
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