The last year has been an amazing journey for me and Think Traffic. I’ll be summarizing everything that’s happened along with my plans for the future next week, and you won’t want to miss it.
If you were following along with me over the past month, you probably know that I launched a new premium course called Traffic School. We’ll talk about how the launch went more in the annual report coming up, but for now I want to explain how the launch boosted the traffic to this site in a major way.
This monthly report covers the period from February 16 to March 15, 2011.
When you launch a big product like Traffic School, months of preparation and development typically go into it. I first conceived traffic school well over a year ago, and started actively working on developing it last November. When it finally comes time to launch, you definitely don’t want that hard work to go to waste. A little planning and a lot of resourcefulness is what it takes to make the most of your effort.
One of the best strategies you can use to sell more of a product you release is to offer an affiliate program. Basically, an affiliate program is a way for other people to earn a commission for selling your product. It really creates a win-win situation because you get a sale you wouldn’t have gotten otherwise and the seller earns a commission for each sale.
For digital products, commissions on affiliate programs typically fall between 25% and 75%. I generally offer a 51% commission to people who sell my products as affiliates, like with my Affiliate Marketing for Beginners course.
This time around for Traffic School, I decided to only open the affiliate program to the 15 rock star special guest instructors who contributed lessons to the course. Next time I’ll open it up to a slightly wider group.
Several of the special guests promoted the course casually and a few of them dedicated blog posts or sections of blog posts to the launch. These three in particular ended up sending thousands of visitors over to check out Traffic School: Pat Flynn, Karol Gajda and Leo Babauta (thanks guys for making this launch a big success).
Just how much traffic did we generate as part of the Traffic School launch? More on that in a second, but first let’s do the numbers:
This Month’s Traffic Report
Here are the overall metrics for this month:
I tracked the Traffic School visits under a separate Google Analytics account, so that I could easily separate out the blog stats for comparison to prior months.
Without the Traffic School stats, last month was the second most visited month here at Think Traffic. The site saw 17,530 visits last month, vs. 19,982 in the month before. Keep in mind also that being February, last month was short a couple of days.
Not a bad month in the overall scheme of things.
However, when you add the Traffic School stats in, the picture gets a whole lot brighter. Including Traffic School visitors, this site overall entertained 30,382 total visitors.
How’s that for explosive growth?
Of course, not all of those visitors will keep coming back because they were here for Traffic School and didn’t necessarily check out the blog. But still, it gave us some great exposure and we were able to capture hundreds and hundreds of new email addresses on the Traffic School interest list for next time.
Let’s look at some other stats as well:
- New subscribers: 208 (-56% month-over-month)
- New comments (including my replies): 437 (-10% month-over-month)
- Retweets of new posts: 303 (-51% month-over-month)
The content I published here this month wasn’t the kind of epic stuff that tends to get shared (an entire week was dedicated just to explaining Traffic School), and so we didn’t pick up as many new blog subscribers or retweets as last month. Overall however, we added well over 1,300 total email subscribers in the month.
8 total posts were published over the past two months (vs. 5 in the prior month), including no guest posts:
- Ask the Readers: What’s Your Magic Number? How Many Visitors Do You Need?
- Don’t Publish Your Post Prematurely, Ask Yourself These 9 Questions First (guest post by Karol K.)
- Are You Making Connecting with People Online Harder Than it Should Be?
- Traffic School Scholarship Winner and a New Bonus Case Study with Pat Flynn
- Why Traffic School Won’t Be Open to the General Public (and How You Can Join the Private Party)
- Win a Free Copy of Traffic School
- Size Doesn’t Matter
- The Two Things I Did to Increase My Blog’s Traffic by 68% in One Month
Top Traffic Sources
Again, keep in mind these numbers don’t include the Traffic School numbers. With Traffic School numbers, the #1 referrer last month was Zen Habits thanks to Leo Babauta.
Top Search Terms:
- think traffic: 443
- unique selling proposition examples: 351
- website traffic: 168
- personal introduction: 155
- unique selling proposition: 151
- unique selling point examples: 136
- thinktraffic: 80
- best sales pitch: 55
- unique selling point: 31
- traffic buy: 30
Not many changes to the top keyword rankings this month.
One thing I was happy to see last month – the monthly report for last month was the top most visited content (aside from the home page). It’s nice to know you all still appreciate these reports. I’m happy to keep sharing as long as these are valuable.
Questions? I’m here to help!
As always, if I can help answer any questions you have about what I’m doing here, or about your own site, please don’t hesitate to ask. Public conversations are preferred over email so everyone can benefit, but feel free to ask in whatever way you prefer.
If I haven’t said it lately, thanks again for being part of what we’re doing here. I really appreciate it.
Here’s to another kick-ass month ahead!
What has your experience been with launching products? Have you gotten a big traffic boost? Did that traffic stick around? Let’s talk about it in the comments.