Guest post by Moon Hussain of Experiments In Passive Income
Like anyone else, I love free stuff. Even better, I love free quality, epic shit like Corbett provides us with. However, as much as I love free shit, (did I get away with writing ‘shit’ twice within the first paragraph?) I have to admit: it has also held me back plenty.
I suspect it may be holding you back too.
As students, whenever we needed to write a research paper or hold a presentation in front of our classmates, we would head on over to the library or the bookstore. Every month, I would eagerly await the new Sweet Valley Twins book (don’t judge me and couldn’t wait to plop down part of my allowance and run home to start reading my new books.
Then came the internet. I couldn’t get my favourite books on the internet but it sure did make me a lazy student. I could look up things online and list a real book as a source… not that I’d do that these days.
But fast forward to now, and you can use Google to find almost anything! The coolest stuff you can find is all over the internet like effective marketing, how to go viral on everyone’s ass, how to create and monetize your business blog, details about affiliate marketing and niche marketing… need I go on?
But what also comes with all this so-called free information is…
There is so much free information out there that “free” holds less and less real value. Before you start opposing my point of view, how many of you read 10 or more blogs posts daily? You consume all this information, feel overloaded and the end result is… nothing!
The ratio of implementing helpful information to reading helpful information is pretty damn low.
In fact, when bloggers give everything away for free, we are effectively lowering the value of our content. People are quick to dismiss free content even if it could generate them hundreds and thousands of dollars. Why? Because it’s free shit.
Why is it we are more than happy to buy a latte and a magazine for fun but when it comes to our internet business needs, we want to “save” money as much as possible?
Here are a few reasons it’s better to pay for a resource than to seek free information:
- A paid resource will give you more motivation to achieve your mission (not always the case but if you love your money, you’ll do it!)
- A paid resource is usually a complete resource in one place
- Free information can lead you to waste hours and days compiling it into anything comprehensible
- With a paid resource, you are saving yourself time and money by learning what did and didn’t work for the author
In fact, here are five things I wish I had paid for right off the bat when I started off blogging and creating niche sites:
- A paid WordPress theme like WooThemes: This could have saved me hours of tweaking a free theme and realizing that it was no longer being supported!
- Paid for link building for my affiliate sites using Fiverr: From my experience, there are quite a few quality connections to be made here.
- Purchased consultation from someone who is successfully doing what I’m trying to do (saving me a lot of time with useful and strong advice).
- Paid for Aweber right from the start & build my e-mail list in stages
- Joined a mastermind group lead by successful people
That’s not to say that I haven’t invested in these things over time. Sadly, I have done that over the period of one and a half years which slowed down my progress far too much.
On the other hand, there’s no need to go credit card happy and buy everything you come across. But please, don’t hesitate to invest in your online businesses if you expect them to generate a real income!
This is not where we end today. I’m going to provide you with a list of five things you can invest in today that can greatly help your business. In fact, even if you purchase one or two of the following resources today, you’ve helped your internet business tenfold:
- Aweber. It’s so freakin’ easy to use. You can read why Corbett uses it and how it has helped his business grow tremendously. Every successful blogger has an e-mail list
- Use professional expertise (coaching or consulting) to your advantage to find out what your internet business needs to be a money maker (or whoever is already doing what you’d like to accomplish!)
- Build your freakin’ empire!
- A blog critique by Chris Garrett that will not only give you a lot of direction but also expose your site to a new audience (Corbett did this for Free Pursuits)
- Join me along with other internet entrepreneurs in The Hustle Project. We are keeping track of our goals, the accountability journal makes me take action, the potential of connecting with others is ridiculous and the amount of details (like how much Baker and Corbett earn from each aspect of their businesses in the most recent session) is awesome and encouraging
As I mentioned, by even purchasing one of these things, you’re taking positive action to grow your business.
There are no excuses left.
Anyone can earn an income online. But would you rather spend 4 years to finally earn a decent income online or set up a successful business within one year?
Being frugal is different from being cheap. Being cheap will kill your business.
Moon Hussain loves to experiment with niche sites and she blogs about it all at Experiments In Passive Income. Check out her free ebook, To the Moon & Back: Building Successful Passive Income Businesses, which details all that she has learned in her first year of niche site experiments.