How I Got My Email Signup Page Tweeted Over 670 Times

  • July 17, 2012 by Guest Writer
  • 22 Comments

This is a guest post by Jonathan Mead of Paid to Exist.

Most people say that social media traffic isn’t something you can really automate. It’s one of those things that you have to engage in daily to see a big return in. I think that’s partially true.

You do get back what you put into it. Followers and retweets aren’t just going to spring up out of the ground without you putting in any effort. However, there are ways you can automate parts of the process.

I found a way to do this with my newsletter sign up page (squeeze page) and so far it’s resulted in over 600 tweets. In this post I’m going to walk you through exactly how I did it.

Most people never get their squeeze pages shared. Actually, most people are embarassed to even show them to anyone because they’re typically filled with over-the-top marketing. Think GIANT RED HEADLINES and animated .gif arrows.

Not exactly something you’re really proud to show off to your mom.

So, some people think it’s kind of weird that I was able to get my squeeze page (of all pages) shared. Blog post? Sure. Manifesto? Sure. But a squeeze page? Seems highgly unlikely.

But rather than talking about it, I’ll just show you the proof:

[Source: To see the full page, you can go here: http://www.illuminatedmind.net/armory/]

Granted, this is over the course of several months. It didn’t happen over night. It took time and careful tweaking to get that many tweets. But now I regularly get 20-30 new optins per day just from people retweeting this page.

Here are some of those tweets over the course of a couple of days:

The best part is that these come in without me really doing anything. I’ve just set up a few key calls to action in various places, and everything else happens on autopilot.

Here’s what’s going on under the hood with this strategy:

  • A highly valuable opt-in library of guides
  • A pre-written tweet and link set up on ClicktoTweet.com
  • A carefully written call to action in the welcome email
  • Another call to action on the confirmation success page after they submit their name and email

Under the Hood: Why This Work So Well

The most important element going on here is definitely the “library” of guides people get when they opt-in (we call it The Armory). Please note that I use the word “library” loosely. It’s only three guides, but most people only deliver one manifesto or ebook for opting in. We wanted to go above and beyond and really kind of overwhelm people with value right away.

While we’re on the subject, let’s look at why this works so well and why reciprocity and social goodwill is so powerful.

When you genuinely give because you just want to help people, those you help are naturally inclined to want to give back. As humans we’ve developed with value of sharing throughout our evolution and it’s been critical for our success. Whenever we gathered or hunted food, we shared it with the rest of our tribe. Those that hoarded or didn’t share their food were punished. This ensures that the group as a whole stays strong and is able to ward off any encroachment or threats from competition. Other mammals only share food from mother to child until they are able to fend for themselves, but parents of humans share until adulthood (source).

Naturally, the more you give and support your community, the more they are going to want to give back to you. Your livelihood then becomes dependent on how much you give.

The same rule applies and works powerfully in the tribes we build and serve online.

The more you give freely, the more others are likely to respond in kind.

Giving with Abandon

Naturally a fear can arise when you think about giving people your best stuff. “What if I have nothing left to offer, or what if people won’t need to buy my products” is a discouraging thought that many of us face when we’re stuck in a scarcity mindset.

But the truth is, the more you practice giving with abandon, the more you have to give. The more you give away your best stuff freely, the more great ideas flow. When you hoard your knowledge and expertise, you essentially block it’s flow.

Giving is like a river, it must flow continuously or it becomes stopped.

Action step: Think about how you can create an immense amount of value when for someone that subscribes to your email list. How can you blow them away?

Setting Up for the Ask

The key with this strategy is not just giving people a ton of value and then saying “If you like this, why not share it?” We need to be a bit more tactful and deliberate than that.

If we’re going to make it compelling enough for our new subscriber to share, we need to speak to their emotions. We’ve done the hard work of giving them a lot of value, now we need to speak to their sense of identity and deeply seated beliefs.

Here’s the exact copy we use in our welcome email:

“PS: Did you find the guides you’re about to dig in to helpful?

We think more people need to stop following a template and start working and living on their own terms.

If you agree, click here to tweet about them and spread the good word.”

Notice how we’re focusing on them doing this not asking for a favor (a selfish reason), and not just to return a favor we’ve given them with the guides. We’re appealing to their sense of identity and affinity with the cause that we’re together working toward: helping more people live and work on their own terms.

People are more inclined to not only take action when they’ve been given something first, but when the action is aligned with something that they deeply believe in.

Action step: How can you create a sense of identity and a shared cause within your community?

Pre-populate Tweet & Calls to Action

You’ll notice from the example retweets above that they’re all the same. That’s because whenever someone clicks the link to “click here to tweet about it” in our welcome email, we’re controlling it with a pre-populated message.

The way we do this is with a tool called ClicktoTweet.com.

It allows you to write a prewritten message so you can add a link for someone to “click to tweet” about it in a blog post, autoresponder email or really wherever you can post a link.

Here’s a breakdown of the message we use with ClicktoTweet:

Part 1: Three incredible guides to help you work on your own terms: — reinforces the value of our guides for anyone else that might see their tweet

Part 2: http://bit.ly/nDYocX — link to our landing page shortened with a url shortener that allows us to track clicks

Part 3: <– really valuable via @jonathanmead — a simple value enforcer, along with my @ username on Twitter so I can see who’s tweeting our stuff and how many tweets we’re getting

Again, this is pretty basic copywriting stuff. Nothing too fancy going on here. The important part here is to really communicate the value of your opt-in and create a strong call to action in the tweet.

Once you’ve done this, I’m sure you can find all sorts of other secondary calls to actions for the tweet. Of course you can limit it to the welcome email, but you can also add it to your “Thank You” page after they’ve subscribed, other follow-up messages, and inside the free guides themselves if you’re using PDFs.

Action step: Create a Click to Tweet message with a strong call to action.

Putting it All Together

The best part about this is that while it’s a lot of work up front, once you put everything together it just sort of runs on autopilot without you having to do much of anything.

The more you can automate list building with social media, SEO or whatever strategy you like, the more your community will grow without much conscious effort on your part. These are what I like to call evergreen community building strategies.

Just to recap, the process-flow works like this:

Step 1: Create compelling library of guides or comprehensive toolkit

Step 2: Set up the ask in the Welcome email (and various points)

Step 3: Create the ClicktoTweet link

Final Words

I hope you enjoyed this case study. And when you implement this strategy, please let me know how it’s working out for you on Twitter or by sending me an email. I love hearing about people implementing and getting results.

More than anything, I hope you find ways to give unabashedly to your audience and surpass what they ever could have imagined. That’s the real way to build your tribe and create something worth remembering.

Jonathan Mead is the creator of Paid To Exist (formerly Illuminated Mind), and Trailblazer.


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Graham July 17, 2012 at 5:59 am

I have seen huge results with ClicktoTweet! I have a tweetable line in every article and have been getting lots of traffic that way.

I’ll be integrating more of a twitter plan for optins after this!

Sarah @ Navadaru July 17, 2012 at 6:15 am

That’s a really useful breakdown of how your page works, thanks for sharing that with us. Time to set about writing a ‘library’.

Jeannie Spiro July 17, 2012 at 6:25 am

Great post and strategy. Very simple and effective.

Ryan Hanley July 17, 2012 at 6:30 am

Jonathan,

I love the concept of giving without abandon…

That is powerful stuff. But you know that. The more I read the more and the more I test my own presence success reveals itself by how effectively you can provide value in the simplest form.

Thanks for sharing this great idea.

Ryan H.

Jonathan Mead July 18, 2012 at 9:17 am

Thanks Ryan, I agree wholeheartedly.

Mike Yasieniuk July 17, 2012 at 7:15 am

Great article Jonathan. I read about click-to-tweet in a few other blog articles but it is great to see a success story. I run a website where we give away photoshop design files, and for some of our larger give aways we use a “Tweet or Like to Download” function and we have also seen great results. Our top file has received nearly 600 tweets and 500 Facebook likes. Here is our button in action http://www.bestpsdfreebies.com/freebie/pay-with-a-tweet-friday-free-portfolio-psd-theme/

This functionality has helped us get our website in the top 3 in Corbett’s Million Dollar Blog Project.

Keep up the great work Jonathan.

Jonathan Mead July 18, 2012 at 9:18 am

That’s badass man. I keep wanting to try this out myself. We’re going to have to test it. Maybe this week.

Linda Esposito July 17, 2012 at 7:49 am

Thanks for the step-by-step guide for the automated tweets. I’ve bookmarked this page, and I’ll add ClickToTweet to my site.

The message to give freely and not hoard info really resonated. I’ve heard it before, but today it just made sense. It’s universal, really. My head’s abuzz with all the material I’ve accumulated over the past 12 years in my industry. Time to share more…

Great looking new website, Jonathan–Congrats on your hard work and success. That’s a very sexy team you’ve armed yourself with :) .

Bryce July 17, 2012 at 8:43 am

Awesome sight Jonathan. I too am working on a new site for our career blog. Will definitely be in touch about sharing one of my stories of how I got paid to live.

Bryce

Halina - Flow & Joy mentor July 17, 2012 at 11:47 am

Hi Jonathan,

I love the way you bring a great human principle and a specific online strategy together. It’s pretty rare and very valuable.

I’ve been thinking for the last couple of days that most of my social network activity has so little impact that is really a waste of valuable time. With this article you have just shown me a different way to do it, one that makes sense, works and does not require my time on a day to day basis.

Thank you!

John Lee Dumas July 17, 2012 at 1:01 pm

“Giving is like a river, it must flow continuously or it becomes stopped.” JM

Truer words Jonathan. I am going to post that above my CPU to remind myself everyday to give give give. Thank YOU for giving.

Thomas @ Mobile App Tycoon July 17, 2012 at 1:08 pm

Nice – I’ve always disabled any sort of sharebar on pages other than posts because I figured that nobody would share them and I didn’t want it to say 0. Definitely going to reconsider now and play around with ClicktoTweet. Thanks!

Thomas

Peteni Kuzwayo July 18, 2012 at 1:14 am

Fantastic post Jonathan.

Some really easy, simple to apply tips.

I really love what you say about offering value. The mindset of abundance is an incredibly powerful one.

Great post and I’ll be sure to implement the tips provided.

Regards
Peteni

saha July 18, 2012 at 2:05 am

Nice post and Great strategy. Very useful for increasing traffic. Thanks for sharing this step by step guide.

Bianca July 18, 2012 at 9:09 am

Kick-ass post. Highly motivating. I’m inspired. Thanks for that!

Ayaz July 18, 2012 at 11:59 pm

Thats Great tips and I love the way you have described it in detail and certainly call to action is very crucial had to use it carefully and concisely to good effect. Thanks for sharing use full information :-)

Ralph Quintero July 20, 2012 at 12:51 pm

Thanks for sharing these great tips Jonathan! Really appreciate the action steps too.

Turndog Millionaire July 22, 2012 at 11:34 pm

Loving this tips, Jonathan.

Certainly some things to learn here about creating a landing page with a difference. Thanks for the top tips

Matthew (Turndog Millionaire)

Gemma D Lou July 28, 2012 at 10:17 pm

Hey Jonathan,

Nice post! I like what you said about giving. I keep hearing the same sentiment everywhere and I’ve definitely seen it enrich the lives of others who have a giving-spirit! Like in Glen’s post, http://www.viperchill.com/niche-rockstar. “It’s better to give than to receive.”

For example, just last month, our table at the local Frankies & Bennies had the best waistress we had ever come across. The chef got the steak order wrong, not once, but twice. Both occasions, the waitress was quick to get a new plate for me.

They’ve become the place we bring new people to. So far, we’ve had 2 families join mine on our Frankies experience. Just by their little giving, it definitely warms their patrons to them. Why go anywhere else who make a fuss of heating up cold food?

So it’s not surprising that re-tweets work in the same manner. If people see the excellence you provide, and the value you deliver, then whether it’s a squeeze page or otherwise, you’re doing great already!!!!!!

Gemma

Jeff Carson July 30, 2012 at 7:02 am

Great post Jonathan. I especially liked the comment about putting all the time and effort into a very useful blog post, and getting the sense that you are “giving too much away”… it’s weird. It’s stupid.

But I just went through that same thought process recently, so it was refreshing to hear that even very established bloggers think like that sometimes.

Oh, yeah, and very actionable tips. Thanks!!

Jeff

Niels August 22, 2012 at 1:18 am

Great tips for a landingspage!
Thanks for sharing.

Your blog has been added to my favs by the way! ;-)

Niels

deji yusuf August 27, 2012 at 4:20 am

this is hiw to make social media work for you! Love this post ;)

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