In this week’s “ask the readers” segment, let’s discuss ways to make blogging easier for yourself. Maintaining a high-quality blog can be a challenge, and anything you can do to reduce that burden will improve your chances of longevity and success.
My Favorite Answer from Our Previous Question
In our last ask the readers question, I asked “how much time do you spend on content vs. promotion?” Your answers varied wildly, from 0% promotion to 70% promotion. It looks like the most common split was 30% content / 70% promotion.
If you create work that matters, it promotes itself. I just hit the publish button, retweet my post, and let it take flight. I’ve done this since day one.
The best way to get your stuff noticed is to spend all of your time promoting other people’s work. Generosity is the best marketing.
And of course, creating work that matters.
What I love about Everett’s comment is how bold and confident he is about his writing, and because it shows that there is no one recipe for success, even among the rising stars of the blogging world.
Chris Guillebeau, another fantastic blogger who grew really quickly (like Everett’s blog), has said he spends about 50% of his time on content and 50% on promotion. That may have changed now that he’s so well known, but that’s where he started.
Personally, I prefer a split close to 50/50, or maybe even 70% (content) / 30% (promotion), but it’s obvious the 100% content strategy works for Everett. And that’s what it’s all about. Experiment with different approaches until you find one that works for you. Don’t just copy what works for someone else, because you and your blog are unique.
Making Blogging Easier
We talked earlier in the week about the danger of blogger burnout. In that spirit, I’d like to ask you how you make blogging easier for yourself. What tips and tricks do you have for saving time when blogging? For coming up with post ideas? For making the most of your promotional efforts?
We could all use a little help in making our jobs as bloggers easier. Here’s your chance to share your favorite tips. I can’t wait to hear your answers.
How do you make blogging easier for yourself?
photo by xiaming
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