September'11: I registered the domain in August 2011 & started to work on it on 5th of September regularly. In the first month I published a part of beginner vocabulary lists and in the background I wrote the posts which I will publish in October. I plan to publish 2 posts per week. In October I want to write 8 posts which I will publish in November.
October/November: I go on concentrating on writing & my site is getting bigger. I set up twitter & g+ accounts. In december I'll try to get the word out better.