Each month we recap the traffic/growth stats for Think Traffic and share what we’ve done and what we’ve learned (see all the monthly reports here).
This is the report for July, 2012.
One of the hopefully interesting and useful aspects of these reports is that we show our raw stats (visitors, pageviews, popular content, etc.) each month, no matter if it was a great month or a mediocre one. This month happened to be a down month as far as traffic is concerned, so let’s talk about that.
We’d also love to hear from you in the comments: what do you when your site has a down traffic month?
When should you be concerned, and when is it nothing to worry about?
For Think Traffic this month, we attribute the lighter traffic to a few things.
We published more guest posts than usual (guest posts tend to be a little more hit-or-miss in terms of traffic). We published two interview posts, which are great for engagement but not always great for social media sharing. We also published slightly less than usual (seven posts vs. the typical eight or nine).
The other thing that contributed to the light month is probably just summer seasonality. Hopefully you all are enjoying your summer as we are, and we tend to see a dip this time of year because people are busy with other things.
Overall traffic was down by 2%. It’s nothing to be overly concerned about in our book. Quantity of traffic isn’t really what matters anyway. We tend to care more about the quality of our content, the depth of our connections and the impact we’re having on our readers and customers.
We’d love to hear what you watch for at your own site, and when you think you should be concerned about a drop in traffic, so leave a comment below.
Think Traffic Meetup
In more exciting news, on July 6th we held an official Think Traffic “meetup” in person in Portland, OR before the World Domination Summit.
Thanks so much to everyone who stopped by. The turnout was incredible, and it was so great to finally meet in person so many people we’ve known online over the years.
July Analytics for Think Traffic
Now let’s do the numbers for July.
Here are the traffic stats straight from Google Analytics for the month:
Here are the posts published in July:
- 7 Ways to Write Epic Shit (Guest Post by Gregory Ciotti)
- How David Siteman Garland Used Web Interviews to Grow a Massive Audience
- Behind the New Think Traffic Design (Results + How We Did It) with Chase Reeves
- How I Got My Email Signup Page Tweeted Over 670 Times (Guest Post by Jonathan Mead)
- 17 Steps to Guarantee a Successful Guest Posting Campaign (Guest Post by Nick Thacker)
- How to Increase Revenue Even If You Don’t Have Your Own Products (Guest Post by Anne Samoilov)
- Think Traffic Monthly Report – June 2012
Top Traffic Sources
What Are We Cooking Up Next?
As we mentioned a couple of weeks ago, we’re working on a fun new project that we’ll be telling you more about over the next two months or so.
Chase Reeves will be officially joining the team full time for the project and we’re really excited about the possibilities.
Stay tuned for more details.
Live Webinar with Jon Morrow
Next Wednesday, August 8th at 11am Pacific we’ll be hosting a live webinar with Jon Morrow of Boost Blog Traffic and CopyBlogger.
Register here to reserve your spot. Attendance is free, but may fill up.
During this free live session, you’ll learn:
- How a total beginner grew a blog from 0 to 71,000 visitors in only 60 days, without search engine traffic, advertising, or an existing mailing list
- The exact step-by-step strategy Copyblogger used to get to 160,000 subscribers, 3+ million monthly page views, and over $5 million per year of revenue
- Why your blog is only getting only a trickle of visitors, and how to turn it around, getting your first surge of several thousand visitors in as little as a week
Jon is an incredibly talented blogger and he’ll be teaching some great stuff on this call. Join us by registering here:
Now Over to You
If your site experiences a drop in traffic from month-to-month, how concerned are you?
What are the numbers you really pay attention to? What do you do when things aren’t going the direction you want them to?
Please share in the comments below.
If there’s anything we can help answer directly, feel free to ask anytime either with a comment below, or by contacting us over email.
Thanks as always for reading. We’re glad you’re here.