Think Traffic Monthly Report – July 2012

Each month we recap the traffic/growth stats for Think Traffic and share what we’ve done and what we’ve learned (see all the monthly reports here).

This is the report for July, 2012.

One of the hopefully interesting and useful aspects of these reports is that we show our raw stats (visitors, pageviews, popular content, etc.) each month, no matter if it was a great month or a mediocre one. This month happened to be a down month as far as traffic is concerned, so let’s talk about that.

We’d also love to hear from you in the comments: what do you when your site has a down traffic month?

When should you be concerned, and when is it nothing to worry about?

For Think Traffic this month, we attribute the lighter traffic to a few things.

We published more guest posts than usual (guest posts tend to be a little more hit-or-miss in terms of traffic). We published two interview posts, which are great for engagement but not always great for social media sharing. We also published slightly less than usual (seven posts vs. the typical eight or nine).

The other thing that contributed to the light month is probably just summer seasonality. Hopefully you all are enjoying your summer as we are, and we tend to see a dip this time of year because people are busy with other things.

Overall traffic was down by 2%. It’s nothing to be overly concerned about in our book. Quantity of traffic isn’t really what matters anyway. We tend to care more about the quality of our content, the depth of our connections and the impact we’re having on our readers and customers.

We’d love to hear what you watch for at your own site, and when you think you should be concerned about a drop in traffic, so leave a comment below.

Think Traffic Meetup

In more exciting news, on July 6th we held an official Think Traffic “meetup” in person in Portland, OR before the World Domination Summit.

Thanks so much to everyone who stopped by. The turnout was incredible, and it was so great to finally meet in person so many people we’ve known online over the years.

Thanks also to Jen Wojcik for taking photos at the event. The entire photo set is available on Flickr. Here are some photos from the event:

July Analytics for Think Traffic

Now let’s do the numbers for July.

Here are the traffic stats straight from Google Analytics for the month:

Here are the posts published in July:

Top Traffic Sources

Top Content

What Are We Cooking Up Next?

As we mentioned a couple of weeks ago, we’re working on a fun new project that we’ll be telling you more about over the next two months or so.

Chase Reeves will be officially joining the team full time for the project and we’re really excited about the possibilities.

Stay tuned for more details.

Live Webinar with Jon Morrow

Next Wednesday, August 8th at 11am Pacific we’ll be hosting a live webinar with Jon Morrow of Boost Blog Traffic and CopyBlogger.

Register here to reserve your spot. Attendance is free, but may fill up.

During this free live session, you’ll learn:

  • How a total beginner grew a blog from 0 to 71,000 visitors in only 60 days, without search engine traffic, advertising, or an existing mailing list
  • The exact step-by-step strategy Copyblogger used to get to 160,000 subscribers, 3+ million monthly page views, and over $5 million per year of revenue
  • Why your blog is only getting only a trickle of visitors, and how to turn it around, getting your first surge of several thousand visitors in as little as a week

Jon is an incredibly talented blogger and he’ll be teaching some great stuff on this call. Join us by registering here:

Now Over to You

If your site experiences a drop in traffic from month-to-month, how concerned are you?

What are the numbers you really pay attention to? What do you do when things aren’t going the direction you want them to?

Please share in the comments below.

If there’s anything we can help answer directly, feel free to ask anytime either with a comment below, or by contacting us over email.

Thanks as always for reading. We’re glad you’re here.

Published by

Corbett Barr

Corbett is cofounder of Fizzle, a place for creative entrepreneurs, writers, makers, coders and artists, all working to support themselves doing what they love independently on the Internet. Follow Corbett on on Twitter.

28 thoughts on “Think Traffic Monthly Report – July 2012”

  1. Due to the holiday season it is just a little bit more quiet. I am not freaking out in any way with my own sites. I just look around if any pages that used to get a lot of traffic maybe are moved down a little by the search engines.

    Basicly just keep on doing what you are doing. You will have good months, and sometimes you will have some bad ones. No biggie.

  2. Not a big dip Corbett. But here’s what I think:

    Traffic dropping down can mean a number of things. Usually it’s seen more on the ‘negative’ side than positive (which is obvious). However, it doesn’t always have to be a bad thing.

    It could also mean that you’ve gotten more quality visitors this time – even if less in number. In other words, if you experienced a higher conversion rate OR if your conversions were steady, it could be that some of the low quality traffic was weaned out.

    In the end, your growth in terms of revenue or subscribers is what really matters. Those are the numbers that need to be paid attention to.

    1. Thanks for the input Mustafa. I agree – traffic isn’t the metric that really matters. We tend to focus on subscribers and revenue more, but also on “value delivered,” which is not exactly tangible, so sometimes you have to go with your gut on that one.

  3. Thanks for sharing Corbett. Your numbers are something for me to look up to and learn from so it helps me to see that there are slower months too.

    Given that a large number of people are on vacation at this time of the year it makes sense to me that there are less people sitting at their desks watching their emails than would normally be the case.

    Of course there are the people over in the other side of the world where its currently cold :( who are still tuning into think traffic regularly!

  4. I’d be surprised if you don’t get an increase in traffic from Greg’s guest post. The post was so good I unintentionally spent two hours reading more of his content and the useful stuff he linked.

    If you guys bring in more epic guest posts like that, and continue to create more of your own stuff that people love, the traffic will continue to grow. You guys are doing everything right. The efforts you are making will produce long-term results. Your analytics may move like a slow ogre because you’re not drinking the fast-traffic controversy kool-aid people are pouring.

    1. Thanks for pointing out the “fast-traffic” advice. I’ve been there in the past. Now I prefer to attract real, thoughtful, engaged people to the site. If that means there are fewer of them, I’m fine with that. It’s much easier to build a business with visitors who actually care about what you’re publishing.

  5. Thanks for sharing your analytics screenshots. I love seeing what different blogs are pulling in from where and the only thing we ever really get to use is SEM reports on other peoples sites. It is nice to see actual numbers from social media vs Google and so forth.

  6. Hi Corbett,

    I am learning again and again that traffic isn’t as important as engagement. Lately I have been focusing less on traffic and more on effecting people’s lives.

    Just yesterday I received an email from one of my followers asking if I wanted to create an app for AShotofAdrenaline. He said he loves my workouts and is willing to do it for whatever resources I have available. I was blown away because I was thinking about doing this already.

    Engagement and relationships are the key… which is what you have here at TT.

    Thanks for your insight!


  7. Great of you to share you stats so openly and I wish I was a few visitors behind you.

    I always think it can be difficult not to take a dip in traffic personally but it’s really a case of trying to spot patterns than over reacting to one dip.

    And of course you can always flip it on its head – if visitors are down but email sign ups have increased is that not a better position to be in?

  8. On no! My site’s traffic is down to zero…

    Oh wait! That’s because I’m doing StartABlogThatMatters and am about to relaunch it with some epic content 😉

  9. As impressive as this is, I really try not to care as much about traffic as I do conversions.

    219 unique visitors and only 13 subscribers for me last month was abysmal for me (even though it was my first month) and I watched your video with Derek Halpern about the conversion optimization and took that advice.

    I also created a more compelling reason for people to subscribe and I am curious as to how the increase in conversions will go. I am used to promoting squeeze pages and getting a 40% opt in rate, so this blogging thing is completely different haha

    Thanks a bunch,

  10. Hi, Well great discussion you have started in this article and for me declining of the traffic is not a worrying sign but the point is are you producing quality content or just focusing on the quantity.

    Secondly, if it is continuously declining than you have to be patient above and analyse your strategy again to check what is going wrong and where to improve but this whole things require a proper research and also have to take a calculated risk as well.

  11. Lately, I don’t stress over traffic as much as I have been about engagement. I occasionally will write a blog post that will get thousands of visitors real quick but I’ll notice that comments are pretty light. In my mind, I take this as “they didn’t like my post” or “it’s not good enough content”. However, recently, my last couple posts have seemed to have a bit less traffic than I may normally get but comments are through the roof… And people are coming back to rejoin the conversation after commenting once. To me, this is a successful blog post and a great measure of whether or not you’re on the right track…

  12. Well I think your site just gets better and better and loved some of the guest posts this month although I have also seen that they give you mixed results for your blog depending on whether people are used to them or prefer to hear from you as the chief writer.

    I’d like to know what your is on your top traffic sources – it could be very obvious but wanted to clarify.

  13. It is so awesome to see your Analytics Report. The most I have seen on other blogs is the income they made. It really does give hope to us smaller blogs that it really is possible, you just have to keep at it. And I am sure your Traffic will jump right back up to where you want it to be. Making less posts like you did can also take a pretty big effect when the number of posts is that low. Keep up the great work.

  14. Hi Corbet
    Thanks for Sharing your Monthly Traffic report.

    Taking a deep look to your traffic stats, Its obvious that massive traffic is nothing if its not targeted and you got lesson.
    Keep it up.

  15. Thanks for sharing your stats with us. Always interesting to hear where other blogs are at and see where their traffic comes from.
    I’ve seen a significant jump in traffic since January of this year going from 30-40,000 page views a month to 90-100,000 currently.
    The number I look at might seem strange: Facebook shares. It seems to be the biggest indication of growth for my blog. I keep a loose blogging schedule and write what I want and what I like. I’m actually terrible at trying to write epic shit. But a few times a month something I write strikes a chord and 10-30 people share it on Facebook and my traffic goes up.
    As for downswings in traffic, I saw a drop around the winter holidays and when I took a blogging break. l don’t worry about it too much. I’ve noticed fewer comments over the summer months and I think that means my readers are on vacation and enjoying themselves. And I’m happy for them :)

  16. Hi Corbet,

    I’m really new to blogging (about 2 or 3 weeks old:) so I wouldn’t know if I am experiencing less traffic.

    I just wanted to say that I just started reading your blog, and it’s really helpful to see how you analyze your traffic.

    I can’t wait to hear Jon’s story!

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