Each month we recap the traffic/growth stats for Think Traffic and share what we’ve done and what we’ve learned (see all the monthly reports here).
This is the report for June, 2012.
If you’re new to Think Traffic, the site is a little over two years old now. We grew to 1,000 subscribers within our first three months and have since grown to a site that attracts over 42,000 visits per month as you’ll see in the report below. Think Traffic is also now a business that supports a team of two full time.
Our approach to growing this site has been fairly straightforward. No tricks, no “secret” tactics, never anything black hat, and no paid advertising.
Here’s our basic recipe for growing an audience online (please tell the social media gurus and SEO salesmen that it really is this simple). Every week we:
- focus on writing epic contentwhenever possible (we publish about 2x per week)
- meet and interact with readers (and read and reply to every email we receive)
- connect with other bloggers and online entrepreneurs (through interviews and over email and Skype) and praise people publiclywhen we love the work they do (this is great for building karma and getting linked back to and shared)
- give people a clear reason and easy way to subscribe for email updates(and make RSS, Twitter, Facebook and everything else secondary)
- show up, set goals, work hard, challenge ourselves and try new things
That’s really about it.
Of course, in the beginning you also need to establish a killer foundation by choosing a great topic, making a case for why your site is worth paying attention to, delivering results and developing good looking and functional site.
Once all that is in place, you have to resist the urge to tweak your site every day. Set your site up and refine your topic by listening and interacting with your audience, but then give it some time to work.
We didn’t update our site’s layout and design for over two years. What we had served us well and we knew it was good enough to make our message shine.
Show up, set goals, work hard and challenge yourself.
Focus on producing great content, connecting with bloggers/writers/entrepreneurs and growing your army of supporters.
Don’t overcomplicate things. Don’t listen to anyone who tells things should be complicated. Building a following really is straightforward.
Now let’s get to the growth of Think Traffic over the past month.
June Analytics for Think Traffic
Here are the traffic stats straight outta Google Analytics for the month:
This was a solid month. Not record breaking in terms of visits, but close (2% fewer visits than last month). We did break our record for the number of email subscribers in one month (1,513 added in June). This was a result of our new design which intentionally focuses on driving email subscriptions over other means of connecting with us.
Watch for more details about our new design, including full results and an interview with our designer later this month.
We published 8 blog posts here last month, including 3 guest posts.
We’ve been sticking pretty consistently to publishing two posts per week for months now. This has been a good frequency for us that keeps good content flowing while giving us time to do other important revenue-generating things for the business. We write the majority of content ourselves but mix in occasional guest posts that we think are great.
Here are the posts published in June:
- How 10 Instructors Earned $1.6 Million on Udemy in One Year
- If You Had to Start Over Online, What Would You Do Differently?
- How a First-Time Filmmaker Raised Over $100k on Kickstarter for an Unconventional Film
- 10 Lessons From Publishing the #1 Bestselling Short Story on Amazon (guest post by Joshua Fields Milburn)
- 8 Great Examples of Personal Domain Names in Action
- The No B.S. Guide to Getting Quality PR (guest post by John Hall)
- 10 of the Smartest Things Said About Building a Thriving Audience Online (guest post by Gregory Ciotti)
- One Blog Post Formula Proven to Get Traffic and Subscribers Time and Time Again
Top Traffic Sources
Other Important Goings On
Last month I gave my first big live talk about online marketing to a packed house at BlogWorld in New York. I was really happy with how the talk turned out. I worked with a presentation coach named Mike Pacchione to help put things together and polish the work. Mike did a fantastic job and I know the presentation was 3x better because of our work together.
If you have a presentation to give, I highly recommend working with a coach like Mike. He taught me things about giving great talks I never would have figured out on my own and gave me feedback that turned a mediocre idea into something I’m really proud of.
Over 1,000 Blogs that Matter
Last month we crossed over the 1,000 enrolled students mark in our How to Start a Blog that Matters course. Congrats to everyone in the course who has launched a blog using the course, and thanks for your feedback and rave reviews. We’re so happy for all the results you’ve achieved.
Portland Happy Hour Meetup this Friday
This Friday, July 6 at 4pm we’re hosting a casual happy hour meetup prior to the World Domination Summit. If you’ll be in Portland, stop by for a beer and say hello.
Get the full details and register here (the event is free and beverages will be provided to the first 50 to arrive).
Now Over to You
What did you accomplish last month? Do you review your progress like this each month? Are these reports still helpful?
Please share in the comments below.
If there’s anything we can help answer directly, feel free to ask anytime either with a comment below, or by contacting us over email.
- Learn anything? Please share!
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