Naomi Dunford is known for her brash personality and unconventional approach to business. It’s exactly those traits that have made her small business marketing site IttyBiz such a standout in a crowded market.
Naomi often says what other people might be too afraid to say because it wouldn’t be “professional,” and this interview is no exception. If you think Naomi’s approach to marketing is just adding some swearing or sex talk, think again.
I learned a lot from Naomi in our audio interview about why building a loyal audience and creating raving fans is so much easier when you inject some personality into your content. It’s not just about sounding bold or controversial, it’s about connecting with people on a human level that sometimes involves more than just business.
Below are some of the lessons I learned from Naomi in this interview about how to build an audience. Oh, and she did swear a little in our conversation. Consider yourself warned.
Listen and learn:
- Why the Small Business Association of the United States’ definition of small business is “total crap” (1:26)
- How Naomi missed her first major goal for IttyBiz (4:04)
- How Naomi cleverly used guest posting and a contest to launch the first IttyBiz services (4:27)
- Why there is no such thing as an oversaturated niche (9:44)
- Why Frank Kern doesn’t have to go out and say f*** everywhere (14:22)
- Why if you’re going to skimp on money in business, “you’re going to have to un-skimp out on personality” (16:16)
- How Naomi knows someone who makes six figures and has fewer than 200 subscribers (19:10)
- Why people won’t magically start beating down your door just because you use your personality (24:34)
- How to make a shameless traffic grab into much more (using Sonia Simone from Copyblogger as an example) (27:38)
- How we keep breaking social media, and why Naomi wishes she could get into Facebook (31:10)
- Why you don’t need 50,000 subscribers anymore to have a successful blog (33:46)
Here’s the audio interview (just click the play arrow):
(or, download the file directly — right-click and choose “Save Link As…”)
And here’s the complete raw transcript:
Naomi Dunford is a microbusiness marketing consultant, helping businesses with fewer than 5 employees create dynamic marketing campaigns on the cheap. She works from her laptop on her couch, surrounded by goldfish crackers and Lego, and she’s never been happier. Find her at IttyBiz or on Twitter.