Think Traffic was completely redesigned less than two months ago. Today we’re introducing our very talented designer and friend, Chase Reeves. We’re also going to share some results about how the new design is helping Think Traffic grow faster than ever.
We’ve often talked here about the importance of design online. You have precious seconds to make an impression on new visitors. A great design can buy you time because it stands out and gives your visitors a warm fuzzy feeling about your site long enough for them to get hooked on your incredible content.
After two years with the same design, we wanted to do something new. It was time to differentiate Think Traffic through a new design and time to put more focus on converting visitors into email subscribers.
We’ve hinted a couple of times about our “secret weapon” web designer. Today it’s time to introduce Chase Reeves, the man behind our new digs.
In this special interview, you’ll meet Chase and learn all about how we developed the new Think Traffic. You’ll also find out exactly how well the new site is performing. We also share tips about how to design your own site or how to find and work with a designer.
And beware: Chase is a sweet talker. This interview is a little less serious (and simultaneously a little more serious) than you might be used to from Think Traffic. Cocktails and douchebags are referenced frequently, along with meaningful work and doing what matters. You’ve been warned…
For the analytical folks in the audience, we also have some numbers on the email conversion rates of various parts of the new site.
Here are the top 5 email sign up forms/pages on the site that have driven the most email subscribers over the past ~6 weeks:
- Feature box (home page): 32%
- Traffic toolbox page: 16%
- End of blog post box (see the end of this post): 15%
- Sidebar form (on all post pages): 11%
- Start here page: 7%
Before you try to hire Chase for your site…
I’m incredibly happy with the work Chase did for Think Traffic. You’ll also see his work around the web shortly on a few other sites (including Paid to Exist by Jonathan Mead, which just launched this week).
I wish I could recommend Chase for your site because he would do a fantastic job, but he’s probably not going to be available for a while.
We’ll have some big news to share in the coming weeks… but for now we’ll just say that something BIG is brewing at Think Traffic and Chase will be an essential part of it.
What I’m saying is, feel free to contact Chase about your project. It just might be a while before he can get to you
Now over to you.
After you watch the video, we’d love you to share the ONE thing you learned from Chase and me about designing an effective blog or site.
Please share below in the comments.
Also, if you have questions about our results or if you want to ask Chase a general design question, please fire away.
Bonus points if you reference the “unicorn on a stick” Chase talks about in the video.
Oh, and let us know if you like this style of video. I hope you did.
We mention the Thesis framework a couple of times in the interview. Think Traffic is proudly built on the Thesis Theme for WordPress and we highly recommend Thesis.