Focus! The Ultimate Guide to Finding Laser-Like Focus in Your Online Business

  • February 5, 2013 by Guest Writer
  • 50 Comments

I believe the number one reason why people fail at building anything online is a lack of focus (and for good reason).

The online world is like a magical treasure chest, full of bright shiny objects to distract you from what you actually set out to do in the first place.

This post is by Natalie Sisson.

Everything seems exciting, and the possibilities to make money and become known are endless.

There are so many options to choose from that you want to get started on them all at the same time. Like launching your first blog, creating a digital product, video, or podcast.

Should you have an affiliate program or get traffic with an adwords campaign?

You scour the internet wanting to learn anything and everything from as many `gurus’ as you can find. They tell you to find a niche, write epic shit, and start an email list.

Then others tell you it’s all about Facebook advertising, you need a product, start a membership site, do a joint venture, get into webinars…..

Before you know it you are completely overwhelmed, confused and have forgotten what it was you were wanting to achieve.

In fact I reckon, that if you’re reading this and nodding your head, by now you probably have one giant mess.

I’ve read a lot of comments from readers here and the overarching struggle is knowing what to focus on, understanding what you need to do to make it happen, and finally believing that you’re capable of it.

As one commenter put it:

“It has been a failure to learn how to market and advertise my ideas and products. It is further a failure to develop multiple streams of income, so that if one dries up, I am not left broke and wondering what to do… “

I agree entirely, and trust me, I know this from experience. I’ve done just about everything wrong when it comes to building my blog and online business.

You’re Stuck in Amateur-ville

If you’re like most people I talk to, you started out online in search for more freedom, money and to live a life on your own terms, doing your own thing.

Yet your enthusiasm has probably been replaced by frustration and fear of failure.

And you’re not alone.

I threw spaghetti at the wall for far too long, hoping something would finally stick.

When I started out, I had no real structure in place, or tactics on how to grow my blog. It took me a year to develop an editorial calendar, and my marketing plan and strategy was pretty pathetic for a while.

Little wonder that I wasn’t getting much traction on my blog, or that my email subscriber growth was slow. I certainly wasn’t making any money consistently and to be honest I struggled to know where the next dollar would come from.

I felt like all I was doing was working my ass off for next to nothing in return. And then it all changed. I had my ah-ha moment. It didn’t happen overnight, but when it happened, it was quite transformational.

Strike forward to today and the great news is I’ve just celebrated my two-year anniversary of the Suitcase Entrepreneur blog, and my business is thriving.

So what the heck did I learn from my failures that actually led me to this success? What was this ah-ha moment, and how can you apply it to finally create your online masterpiece?

The Secret to Thriving Online is Laser Like Focus

Yep, that’s it. Not so secret after all really, but much harder to do than you think. If it was easy, we’d all be the most singular focused legends and have it all figured out.

The reason focus is so hard to achieve is that there are so many facets to building an amazing online business and platform, so it’s easy to get distracted 24/7.

The commenter mentioned above, went on to impart this key piece of wisdom:

“The end result is this… Once you begin to comprehend how to set up a leads / marketing / advertising / sales funnel, and promote your ideas and products / offers, day and night, growing into the role of a seasoned marketing professional, your whole life will change seemingly “overnight…”

This man speaks the truth.

It’s so easy to get distracted if you don’t have a focus in the first place, and if you don’t take yourself seriously from the get go.

It’s time to leave your amateur ranks behind and turn pro.

So how do you cut through all the noise and get down to business?

You Start With Why

Without your why (i.e. why you do what you do) you will never ever achieve what you want.

If I’d known this from day one I think I’d be a millionaire by now making real world impact. Except it’s a journey, like most good things in life, and it takes time and effort.

But once you get crystal clear on why it is you do what you do, then everything else falls into place.

Your marketing message, the products you create, your online strategy, the clients you target – everything.

So first off I suggest you take 2 hours to read `Start With Why’ by Simon Sinek, or if you’re short on time with `busy work’ then watch his TED video here.

The key message is `people don’t buy what you do, they buy WHY you do it’.

If you didn’t know me from a bar of soap, and I approached you saying:

Hey, I have this weight loss program that will help you lose inches off your waist. It’s a really easy to follow program and has modules, workbooks and training videos. Wanna buy it?

You’d likely click away from my sales page. Contrast it with this:

I believe everyone deserves the right to look and feel like a million dollars. Your health is the most precious asset you have, and I am here to make sure you optimize it.  I have this weight loss program that will help you lose inches off your waist. It’s a really easy to follow program and has modules, workbooks and training videos. Wanna buy it?

How much more effective was that? The implied meaning is totally different right?

You can see a perfect example of a fantastic why right here on Think Traffic.

At Think Traffic we teach you how to grow your audience and earn more.

But we also teach you how to build something that really matters, to you, to your visitors and maybe even to the world.

The Benefits of Knowing Your Why

To illustrate the power of why for you, it’s easiest to share my story. In the past, if someone asked what I did, I would say:

“Oh I’m a Suitcase Entrepreneur, I live out of my suitcase, travel the world and help others to build online businesses.”

People kind of got it, they thought it sounded cool and they wanted to know more. So I told them. When they went on to introduce me to others, they’d say:

“Natalie is an online entrepreneur, she coaches people to build online businesses”.

Good, although not exactly inspiring, right? Or clear. And way too broad. I realized that I wasn’t starting with my why. I was telling them what I did, but not why.

You see personal freedom is my ultimate priority in life and business. This is why I do what I do. So I took time out to write out my `why’ and this changed everything.

Here it is: I inspire people to create freedom in business and adventure in life so that they love what they do and they live with purpose.

I work with those people who know there’s a better life out there for them, where they dictate their own terms for work, life and love.  I work with real go-getters who are prepared to go against the trends, to challenge the status quo, to confront societal norms and rebel against what everyone else stands for in order to achieve their ideal lifestyle business.

Much clearer right? Much more compelling.

In an instant people either resonate with that or they don’t.  They know straight away what I stand for, and whether that’s what they stand for too, or want in their life.

How You Achieve Your Why

Now you have a strong foundation on which to build. People get you, they get what you stand for, they understand your story and if you’ve inspired them, they will want to join you.

So now you tell them how you carry out your why. Let’s continue with my example:

How I do this is by showing them exactly how to use online tools, technology, social media and world-sourcing to streamline their business and save time and money so they can truly live their life on their own terms.

I’ve written up a four page Painted Picture – a vision for what I want my business and life to look like in 3 years from now. In that I break down my `how’ even further.

For example, my how includes that I:

  • Speak at events around the world, to spread this message, and show people just what’s possible in this new way of working
  • Work one-on-one with my ideal clients as a strategic consultant and intuitive coach, to ensure they fast track their progress to building a freedom business
  • Teach my motivated customers the real world skills they need to set up their own profitable business through my digital product and program offerings
  • Give away a veritable wealth of free strategies, advice and step-by-step learning through my blog, podcast, videos and webinars, and free eBooks

What Follows Your How

I hope you can see by now that starting with why gives you all the clarity and focus you need to put all the pieces of the puzzle together.

If you stop and take a look at what you’re currently doing, is it clear to you and others, or is it a little all over the place? Do you have a narrow focus, or are you trying to cater to everyone?

From here you have illustrated how you achieve your why, and so it follows that what is the way you actually deliver.

Most people start with this first, which is the completely wrong way to do it.

That’s why you need to focus now on what it is that you do to achieve your why.

For example, here’s my what:

1. Digital Offerings

My BYOB product suite includes a series of eGuides to ensure you build a profitable online business and a life you love. They cover the step by step process to build your foundations including understanding the type of business you want, who your customer is, your online sales and marketing funnel and the key tools, social media and outsourcing you need.

2. Business Coaching/ Consulting

My one-to-one coaching focuses on taking my clients vision for their online business and making it a reality. I also conduct group coaching through my joint WE Mastermind program that ensures you launch your first product or service online, and develop the right success-focused mindset through a powerful mastermind.

3. Trust Marketing

I am an affiliate for a variety of great products, tools and programs I love to use, and recommend them to my community and clients so they too can benefit. I conduct reviews and write-ups on these tools to help people better understand their benefits. I also have my own affiliate program, to ensure those who want to support and spread news of my work and offerings, benefit with healthy commissions.

Completing the Puzzle

As I said above, the clarity you will get from figuring out your why will translate into absolutely everything you do. Everything you create and do will be focused on living and breathing your why.

From here you get to work on taking your why, how and what, and building that into an online sales and marketing funnel that actually works.

This is definitely the missing piece for most people attempting to build an online presence, whether it’s through their blog, webinars, video or digital products.

At the moment I would hazard a guess that you are partaking in a load of activities that are driving you new traffic and potential leads – many you would have learned thanks to Corbett’s epic posts and programs, particularly How To Measure What Really Matters.

Once visitors are on your blog or website are you directing them to where you want them to go?

I’m talking about those website leads you got from the ad hoc guest posts you’ve run, the webinar registrations, the visitors from Facebook and Twitter and the people who grabbed your free opt-in and subscribed to your newsletter.

If you’ve got any of this going on, then you’re off to a good start. As you gain more focus, you will see the need to only engage in activities that will support your why, and therefore your blog and business growth.

Let me ask you a question though. Do you know the percentage of people who came from these various lead generating activities?

More importantly, do you know what they do when they get to you? Can you track it? Can you measure your conversion rates from people reading your blog post, visiting your sales page or joining your newsletter?

If your answer is not really or no, then you have a seriously leaky bucket and we need to plug those holes up right now.

You do this by building out a sales funnel that helps you turn these prospects into customers by driving them to the exact destination you want.

How To Build Out Your Sales Funnel

This could be a whole blog post in itself you know, so below I’ve given a big picture overview of what you need to consider.

1. Breakdown all the activities you’re currently doing to drive new traffic, for example:

  • Posting on your own blog
  • Guest posting
  • Webinars
  • Podcast
  • Video
  • Social Media marketing
  • Live events (online and offline)
  • Interviews
  • Joint Ventures
  • Advertising

2. Decide on what you want people to do from there and what call to action (CTA) you can include. Some examples:

  • Opt-in box to get your freebie and newsletter at the bottom of each blog post
  • Strong bio in your guest post and a link to a specific landing page and CTA
  • Include a tick box to allow webinar registrants to opt-in to your newsletter
  • Continue to promote new webinars to these registrants via a dedicated list
  • Include a CTA to a unique URL for podcast listeners to get a freebie
  • Tell people who’ve watched your video to subscribe to your channel
  • Have a strong CTA at the end of your video to send them to a landing page
  • Create a tab on your Facebook Page to receive your newsletter + free gift

3. Build Out Your Sales Funnel through a carefully planned out decision tree.

What the heck am I talking about? Well if you know someone signed up to your webinar on `How to become ridiculously productive in a week,’ how do you follow through with them?

Of course you will send them the webinar replay and CTA to join your program or buy your productivity book (otherwise why were you holding the webinar if not to upsell people to work with you?).

But what’s next? Do you never contact them again? No, you build in a series of autoresponders that share valuable information on productivity tips and tricks that lead them back to your blog posts.

From here you’re building a relationship with them, and the more interactions you have and trust you build, the more likely they are to buy from you.

Research shows it takes 5 `touches’ before people will buy from you on average.

Here’s a typical example of how people move through my sales and marketing funnel.

  • They will find a blog post I’ve written via a social media share. They’ll love reading it (because you should only write epic shit, remember?).
  • They will click through to a related blog post, read that, and maybe watch my video. They navigate to my start here page, and then sign up for my Highflyer newlsetter.
  • They receive some carefully crafted and insanely helpful emails over the next 10 days, no selling, just pure value.
  • In one of those posts I talk about my BYOB guide. They click on the link to the sales page and buy.
  • They stay in my community for 5 or so months, consume more of my content, listen to my podcasts and eventually reach out to me for 1-1 coaching.

4. Build a Loyal Customer Base, Repeat Business and Referrals.

According to Tina Forsyth, author of a must read book `The Entrepreneur’s Trap’, when it comes to sales (by phone) 10% of businesses get 81% of the sales out there by not quitting.

This is because only 2% of sales are closed on the first call compared to 81% after the 5th. When do most people quit? 48% quit after the first call!

The same happens online. We reach out to someone once with a call to action, and when they don’t buy or say no, we shrink back into our caves, assuming that’s final.

As I demonstrated above, that’s so not true. People can be reading your blog for a year before they buy from you. Once they have though it’s your job to treat them like gold and ensure they stay with you.

If you’re truly living your why, they will be as dedicated to what you do as you are, and will naturally want to spread the word.

If you wow them with your quality products or programs or services, they will happily refer you to their friends.

Referrals and repeat business are the key ingredients to a happier and more successful you.

The trick is you have to make the ask!

Within your digital offerings for example, ask people at the end to tweet out about it using a service like ClickToTweet.com to make it super simple for them.

Ask people to forward your newsletter on if they like it to 5 friends.

Tell people you have a referral program, and they get 10% of the contract price of your package, if the person buys from you.

And don’t forget to regularly reward your current customers. If they bought an eBook from you, don’t leave it there.

Follow up with an email 2 weeks later to ask if they’ve read it, and suggest a few pages in the book they should definitely read. Ask for their feedback or a testimonial.

If you’ve mapped out your decision tree, you should have a series of contact emails to keep in touch with them, even recommending a related product at the appropriate point in the future.

Your Final Masterpiece

That’s what you should have, if you start to put these strategies into action from today onwards. It’s not going to happen overnight, but it will happen.

Like Picasso, you need to keep working on your masterpiece, stroke by stroke. Over time it will come together and be something you’re proud to hang your credibility and brand name on.

Remember it starts with why. People don’t buy what you do they buy why you do it.

Then you focus on your how, which ways will you make this why a reality – speaking, consulting, writing, publishing.

Finally you deliver with your what – what you offer, the features and benefits of your products and services.

All of this gives you the big picture from which to masterfully paint into a sales and marketing funnel.

One that shows the people, who get and resonate with your why, exactly where to go and what to do next to be part of your movement.

Now that’s something I’d buy any day.

Natalie Sisson is a Suitcase Entrepreneur and adventurer who’s on a mission to ensure you create freedom in business and adventure in life. Check out how she breaks down how to build an online business you love from anywhere, using online tools, social media and outsourcing so you can live life on your own terms.


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Justin Westbrooks February 5, 2013 at 6:31 am

Wow! This was spot on exactly what me and my team needed to hear. We’re in the final stages of development for our first online product and you’re completely right – there are so many things pulling us in different directions – it’s easy to get distracted and off course. At the end of the day, our “why” is totally the reason we started this journey in the first place, and should continue to be our driving force. Thanks for your sobering post – I’ll definitely share!

Natalie Sisson February 7, 2013 at 2:56 am

Great to hear it was timely for you Justin, and yes it’s way too easy to get distracted with all the bright shiny objects, especially online. Let me know how your product launch goes – always exciting to do the first one!

Ben McCahill February 5, 2013 at 6:38 am

GREAT post Natalie, you nailed my problem and have slapped me back to awareness and away from those bright shiny objects. Then you provide specific steps to keep me on the path. It is a whole training course on its own. Thanks for posting, it must have taken a long time to put this together. Ben

Natalie Sisson February 7, 2013 at 2:57 am

Wow that’s what I like to hear. A bit of slapping never hurt anyone right? :) And so glad you feel I’ve given you the steps too, that means a lot!

Alden February 5, 2013 at 6:46 am

This really spoke to me.

Natalie you truly covered it all!

What intrigued me was the idea of having laser-like focus right from the start. The idea of narrowing down your focus and avoid being broad, awesome!

Thanks so much for this.

Peace,
Alden

Natalie Sisson February 7, 2013 at 2:58 am

Thank you so much Alden. It’s a lesson I wish I’d learned right from the start, but hopefully my hindsight and others who know it to be true will get to rub off on you early!

Kevin February 5, 2013 at 7:22 am

Great article – I am focusing on one thing you said regarding the 81% stat after the fifth touch. I’ve been looking for a CRM app to do this, are there any you suggest? I want to avoid having to remember to email so and so on a regular basis.

Natalie Sisson February 7, 2013 at 2:59 am

I do like Highrise for this as you can set follow up reminder dates to contact your clients, and tag them pretty easily as a prospect or client. Try it out, and it’s free initially too

Ashley February 5, 2013 at 7:41 am

Hi Natalie! Thanks so much for this post. It was incredibly informative and packed with great information. For me, it was also a great reminder that came just at the right time. I am getting frustrated that I’m not going anywhere and I forgot all about my why! When I started my first business, I was all about the why and Simon. Then when I discovered that’s not what I truly loved to do and started my current business I jumped right into it excited to follow my passion without taking the time to step back and do the same things I did for my first business. I’m excited to go back and discover my why. Thanks again for the reminder and the awesome information about building a sales funnel.

With gratitude,
ashley

Natalie Sisson February 7, 2013 at 3:00 am

You’re so welcome. That’s exactly what I love to hear, and yes Simon and his wise words are certainly something we all need to hear more often.

Todd February 5, 2013 at 8:32 am

Great article and I want to simply say, thank you for showing me this Ted Talk.

Lisa Consiglio Ryan February 5, 2013 at 8:36 am

AMAZING! Natalie, this post is spot on…the focus issue is still a bit of a problem for me even after 2 years in business. The first year was the absolute worst…I’m surprised I got anything done. I was crazy with the social media, connecting, getting behind in work and creation. Slowly but surely I began to unlock the WHY and really hone in on my community and their needs. Your post is very informative and action driven…such great reminders and steps I will continue to refine and follow. Big thanks!

Natalie Sisson February 7, 2013 at 3:01 am

Oh I remember my first year, there was spaghetti all over the walls, some of it stuck thankfully but what a mess :)

Adrijus G. February 5, 2013 at 8:54 am

Timely article. Nice funnel. I really need to make a decision personally on this and build one. Really need to work on Content Plan and Start here kind of page.

Thanks for great share!

Adrienne February 5, 2013 at 9:02 am

Seriously incredible–this is the definition of pure “epic shit.” I have been struggling to start up my online yoga business for months–I haven’t launched because I just keep spinning my wheels, wanting everything to be “in place” first. I’ve made the mistake of just jumping in head first, and I wanted to create this business correctly from the ground up. I knew the problem was a lack of focus, I just wasn’t sure how to fix it! I’m feeling so much better after reading this, and hope this will be the key to finally getting this thing out the door. Thank you!!

Natalie Sisson February 7, 2013 at 3:02 am

Man I wrote epic shit? I’m flattered, and hopefully Corbett’s cool with me sharing that title of epic shit writer for a little bit :)

Looking forward to seeing what you’re going to achieve with this new found focus

Ali Zia February 5, 2013 at 9:16 am

Hi Natalie,

Shorter versin:
The post was AMAZING.

Longer version:
I am very much impressed by the length and depth of this post. Surely this post is epic shit.
What I really loved was the “define the problem THEN give the solution” approach. Really, the only thing I need right now is focus…

BUT SORRY_ I don’t love it more than a cup of coffee (its freezing here).

Thanks.

-Ali Zia

Natalie Sisson February 7, 2013 at 3:03 am

Everyone needs coffee, I understand

Bennett Garner February 5, 2013 at 10:37 am

Natalie,

Thanks for writing a magnificent post. After reading it and watching Simon Sinek, I finally have my WHY on paper and clearly articulated. Just wanted to take a second to show my appreciation.


Bennett

Bobbi Emel February 5, 2013 at 11:26 am

Holy Mackerel! I feel like I’ve hit the Holy Grail of online business posts!

Thanks so much, Natalie, for this informative, comprehensive, and completely practical article. This has inspired me to figure out my ‘why’ and get going on that sales funnel decision tree at long last. Thanks for both the info and the kick in the ass!

Natalie Sisson February 7, 2013 at 3:03 am

Oooh I like that term and might steal it. Why thank you so much. So glad this has been so well received.

Partial Passive Income February 5, 2013 at 11:51 am

great post Natalie and good for motivation. I struggle with focus, and often end up searching for a new tool or app to help me keep focused. I think you have some really valid points. Keep it coming!

Matt Giovanisci February 5, 2013 at 12:59 pm

Great post. Very actionable. I am STILL trying to figure out what my product is. Right now I just sell products using affiliate links, but this doesn’t seem like a sustainable business model for me and it’s touch and go.

Thanks for writing this post.

Debi Auger February 11, 2013 at 11:05 pm

Hi Matt… reading through all the great comments on this epic post and yours caught my eye. I have a knack for idea-generation, so I took a quick look around your website :) I don’t know what you’re considering for products, but if you’re looking to offer digital products, here’s an idea. I noticed your site is separated into Inground, AboveGround and HotTub and you have lots of great information there so you’re already off to a great start on a project like this. How about creating 3 “Ultimate Guides” to sell? The Ultimate Guide for Inground Pool Owners, etc. Best wishes with you’re business! Debi

Matt Giovanisci February 12, 2013 at 5:56 pm

Debi, thanks for your input. I thought about doing this exact idea, but I don’t have enough research to support that people will actually want to pay for an ebook about pool or hot tub care. I know a few people who have written actual books and have gotten nowhere with them – that’s not to say I can’t create a better book and out sell them – but until I do some research, I fear putting in the time just to see it fail.

I also have no idea on how I would do this research besides just asking some of my readers for their honest feedback.

Nick Ruiz February 5, 2013 at 2:35 pm

This was a great post and I pulled NUMEROUS actionable things from it :-) I totally agree with the “WHY” and how important it is. It is truly the fuel for people’s ambitions and their businesses. Trials and tribulations can knock us off of track of our “why”, so it’s really nice to get a reminder like this!

David February 5, 2013 at 3:49 pm

This a phenomenal post. Talk about epic content – full of valuable, practical, actionable, steps. Wow – thank you!

-David

Samir February 5, 2013 at 5:41 pm

Hello Natalie

This is really an awesome post written. Spot onto the problem I m undergoing.

Knowing your Why is d most important thing you need to share with guest that lands onto your home (website)

After we define our why it’s super important to know your target guest.

That comprises of :
Age group:30-40 years old
Gender:women
Problem they face: frustrated with 9-5 job
Your Solution: online business.

Unless u won’t narrow your target guest it will b extremely difficult to start with any service offerings.

Natalie Sisson February 7, 2013 at 3:05 am

Great start there and now I’d love to see you get down into painting an avatar of your ideal client, give them an identity, a person and a face. Go for it and then speak to them in everything you do.

Kristina February 5, 2013 at 6:14 pm

OMG, Natalie! I can’t believe that just earlier this morning I was telling you how I need to be laser focused, and then I read your post only two hours later. On Sunday, as I started drawing decision trees, I wondered if I was a total nutcase, so thanks for clearing that up for me! (I’m not!) :)

This post is bigger than epic! Thank you so much for writing this!

Greg Strosaker February 5, 2013 at 6:36 pm

Great post, a lot of good ideas here and very timely, as I’m in the process of making the leap from being a blogger with some products to a business with a blog. The metrics, pipeline, process, and, especially, focus all have to change with that transition, and you’ve given some outstanding suggestions on where to start. Thanks for that!

Rachel Mathews February 6, 2013 at 3:42 am

Excellent post Natalie. Really perfectly timed for where I am right now in my business. I’ve never thought to do a decision tree, but can see how beneficial it would be to draw one out.

I disagree with you slightly on coming up with your ‘why’ straight away because I think that initially we tend to set up a business mostly for our own personal gains. The freedom and lifestyle that we’ll get as a result of having an online business.

It’s taken me a couple of years to ‘discover’ the passion for helping others achieve their goals is actually as important/ more important than my original reasons for starting the business.

Having read your post, I can now see that I should really highlight this passion to help people, rather than having it only at the back of my mind. So thanks for the prompt – like I said, perfect timing. I feel a new ‘About’ page is in order!

Natalie Sisson February 7, 2013 at 3:08 am

Can’t wait to see the new about page. I hear you on not necessarily knowing your why from day one, but working towards continually refining it is something I wish I’d know much earlier instead of coming from a place of what and how.

Kim February 6, 2013 at 12:48 pm

Another well-written and meaty post, Natalie! I bought, read and found TONS of value in your BYOB guide. I have a gazillion notes in the margins.

Your point about finding laser-like focus and figuring out your ‘why’ is so crucial. I have a pretty general idea of what mine is and have been working on honing and simplifying it to better communicate exactly what I’m aiming to do. It’s been a process but your tips will definitely help me figure this out. Thanks!

Natalie Sisson February 7, 2013 at 3:07 am

Wow already, I love people who take action and read my BYOB guide. So thrilled. Thank you. My BYOB Sales Funnel Book is coming out soon too. Can’t wait to share that too

Sarah Russell February 7, 2013 at 6:34 am

Wow – great post, Natalie! This is absolutely getting bookmarked for future reference.

I’m working on a baby blog right now, and while I’ve begun to think about a lot of these points, I know I still have a long ways to go in terms of fully clarifying and implementing my vision for my site. Guess it’s time to sit down and do a little brainstorming… :)

Felipe Jose February 8, 2013 at 3:50 pm

Oh my… great tips!
I have to agree with Sarah Russell – when we are starting a new blog is really nice to have a good plan of actions and this post puts together a lot of good info!! I am also with a baby blog… but this process is also enjoyable!! :)

Thanks!!

Jen Vertanen February 9, 2013 at 7:07 am

Epic shit indeed, Natalie! I’m saving this in my backpocket for my clients who need a little extra helping understanding why defining your why, who, and how are so very critical.

My sweet spot is working with clients to take their big ideas and break them down into actionable steps but it’s a challenge when they don’t have the focus, or the critical questions above answered so I find myself guiding them through much the same exercises you’ve outlined above. All of a sudden what they hired me for is put on the backburner a bit.

I know I really struggled with clarity for about a year so it always warms my heart to help others find clarity :) .

Jeff Machado February 11, 2013 at 6:15 am

Dang this is some awesome stuff. This post sums up millions of dollars of worth of ebooks and training courses in a read that only takes a few minutes. What do you think caused you to have that breakthrough where you realized all of this? What was the moment?

For anyone reading this too, know that it’s extremely exciting to find this focus and this why. I recently started playing rugby and that has caused me to get to the gym more in one month than I’ve been in my whole life. And I’m enjoying it so much because I am working to support my team and be a valuable asset while also being able to give glory to God for seeing me through tough workouts, changes in hormones and the need to eat way more than I’m comfortable with. But the focus is like none I’ve ever had before and each day is getting more and more exciting.

I’ll be saving this one for sure and probably be talking about it with everyone I know (oh and strangers too.. I do that.)

Kurt Beatty February 11, 2013 at 1:26 pm

Great article. Very thought provoking and very true.

Darlene February 11, 2013 at 2:34 pm

Wow great article! It spoke to me as well, especially the part about reaching people multiple times. I’ve just recently completed a series of five emails to subscribers and am working on my own products to sell. I have bookmarked ts to remind me to follow up on ebook sales.

No one does that!! What a great way to stand out from the crowd!

I’ve signed up for your updates thanks Natalie.

Nicole February 11, 2013 at 3:23 pm

Amazing post Natalie, this is my first time on ThinkTraffic and wow what a way to start. I think this is one my favourite blog posts i have read in a long time!
Very timely for me as well and really inspired me to stop being distracted by shine objects and really focus on what I am trying to do. Get past that phase of ‘nearly making it’ and actually make it happen.
Thanks so much

Debi Auger February 11, 2013 at 11:23 pm

Wow Natalie… another EPIC post! You’re SO right about figuring out your Why, How and What. As you know, figuring out my Why 16 months ago led to the creation of my coaching business. I just went through a process to refine, narrow and better articulate all of this further and it really does bring so much clarity and makes all the pieces fall into place and “gel.” It’s made it much easier to work on improving my product, marketing and sales funnel and this is an incredible post to bring all of that together and help guide me to completion on that (and keep me on track to get it done)! Thank you!

Katya Barry February 12, 2013 at 8:47 am

You really made me think outside the box there, Natalie! I find my laser focus comes to me during the wrong time of day, lol! Seriously, focus once and get most of the work done in one go, that’s my approach more often than not.

Paz February 14, 2013 at 7:05 am

Natalie,
This is the first time I am reading your material and sooooo happy that I found it. I am inspired and working through it right now.

Question: Where do you recommend putting this on a blog/site? I have my About section and it is about us and our story. Would you try and fit this into a tagline?

My why is: “I empower people in their kitchens to create easy healthy foreign food.”

I am not sure where to put this….so that others know. Really appreciate your article and now I am moving on to the next section. :) I am going to check out your other material now too. :)

Thank you!

Natalie Sisson February 21, 2013 at 5:07 pm

Hi Paz

Great stuff. I’d suggest your tagline should be bold and prominent on your website home page and in your header, then I’d also incorporate it, as you say into your about page story

Natalie

Sarah Li Cain March 2, 2013 at 4:27 am

THANK YOU! I literally just started and this is exactly what I needed to read. I’m not close to making products yet, but I’m getting there!

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