Guest post by Vik Tantry of There’s Money Everywhere
Starting a blog is tough. You have a lot to say, but no listeners. Generating initial traffic to a blog is one of the hardest challenges I’ve worked to overcome.
There were times when it was very frustrating for me. I talked to several successful bloggers to get advice on a regular basis. I needed to know what I could do to ramp things up.
I received a lot of differing opinions, but there was one common thread:
Have an awesome personal intro.
A personal intro is the first few sentences about who you are. Most visitors will decide whether to stick around based on what they can find out about you in 10 seconds or less. If your intro isn’t good, you might as well forget about building an awesome personal brand.
On the other hand, a great introduction to who you are can go a long way towards retaining your visitors. A really good personal intro will hook the reader by catering to their emotions.
I studied how some of the more successful bloggers out there introduce themselves. These 9 instantly grabbed my attention:
John Chow, a damn fine person, friend of the community, Ultimate Fighting Championship contestant, member of the Save the Whales Foundation, the man who controls the black market on baby seal pelts and member of the “probably yo’ daddy” foundation.
– John Chow, JohnChow.com
This is obviously a joke, but it works. It made me laugh, and therefore I wanted to read on. Over the next few paragraphs, John qualifies this by telling people a little bit more about his actual background, and why you should take him seriously. John makes more than $40,000 each month from his blog, so he’s clearly doing a lot of things right.
I own very little, and I make a living doing what I love.
– Henri Junttila, Wake Up Cloud
Since starting his blog, Henri has rapidly grown into a significant online presence. This is largely due to the quality of his posts, but his intro helps a lot as well. The phrase “I own very little,” is very unique and immediately caught my interest the first time I visited Wake Up Cloud.
After selling my online business at age 26 for $1,100,000.00, I “retired” and chose to teach you how to jump-start your business.
– Erica Douglass, Erica.biz
This intro might seem a little bit boastful, but the truth is that broadcasting your success is one of the best ways to quickly build credibility. Erica has accomplished a lot at a young age, and readers should know that from the moment they land on her homepage. Her introduction effectively accomplishes two goals: demonstrating authority while simultaneously branding herself as an “entrepreneur’s coach.”
The truest freedom is of the mind…a conscious act to embrace the unknown.
– Tyler Tervooren, Advanced Riskology
Tyler is the man. A self-proclaimed “Professor of Riskology,” Tyler does a fantastic job of drawing readers in with this powerful quote. Tyler instantly brands himself as someone who embraces risks while inspiring readers to take chances in their own lives.
I live with less and work from anywhere in the world.
– Everett Bogue, Far Beyond The Stars
Like Henri, Everett writes about minimalism and this personal intro reflects that. In ten simple words, Everett establishes himself as someone who has successfully unshackled himself from the many constraints of every day life. It’s a powerful message, and Everett does a masterful job of conveying it quickly.
I’m the New York Times bestselling author of I Will Teach You To Be Rich. I co-founded PBwiki and graduated from Stanford.
– Ramit Sethi, I Will Teach You To Be Rich
Ramit doesn’t mess around. Like Erica, he has achieved a tremendous amount and isn’t afraid to show it. In two sentences, he quickly and concisely lists his biggest accomplishments to date, an effective method for getting readers to stick around. Some people think that he’s bragging, but in reality, this is a display of confidence that has allowed him to build a multimillion dollar brand.
Some of us were born free and others of us have to fight for it. Freedom is the reason behind everything I do and freedom is what drives me to blog, build businesses and practice living an unconventional life.
– Maren Kate, Escaping The 9 to 5
I met Maren at BlogWorld last year and she’s definitely one of the most driven people I’ve ever encountered. This intro is effective because it appeals to people’s desire to unshackle themselves from the things they dislike in their lives. Maren does an excellent job of branding herself as a “Freedom Fighter” from the start, a unique twist on an often-discussed concept.
Escape the 9 to 5, live anywhere, and join the new rich
– Tim Ferriss, The Four Hour Workweek
At this point, Tim Ferriss is pretty much a household name in the blogging community. This example isn’t so much a personal intro as it is a tagline. A great tagline is just one of the many things he has done right on his journey from anonymity to best-selling author. This tagline is effective because it sells a dream, while at the same time building up some intrigue with the unexplained concept of the “new rich.” We all want to be rich, but what makes the “new rich” different? This is powerful motivation to continue reading…
No, I’m not a millionaire, but I am living off passive income online. I’m here to show you what I’ve learned…
– Pat Flynn, Smart Passive Income
This is my favorite intro of all. In a world full of scam artists who claim to provide a “get rich quick” solution, Pat’s introduction provides a breath of fresh air. He’s not claiming that he’s super successful. At the same time, he gives you enough of a reason to stick around and continue reading.
What are your favorite personal intros online? How important is a good personal introduction in becoming a successful blogger? Share your thoughts in the comments!
photo by stillframe