9 Personal Introductions that Instantly Grab Your Attention

  • December 2, 2010 by Guest Writer
  • 19 Comments

Blogger Bios that Instantly Grab Your Attention

Guest post by Vik Tantry of There’s Money Everywhere

Starting a blog is tough. You have a lot to say, but no listeners. Generating initial traffic to a blog is one of the hardest challenges I’ve worked to overcome.

There were times when it was very frustrating for me. I talked to several successful bloggers to get advice on a regular basis. I needed to know what I could do to ramp things up.

I received a lot of differing opinions, but there was one common thread:

Have an awesome personal intro.

A personal intro is the first few sentences about who you are. Most visitors will decide whether to stick around based on what they can find out about you in 10 seconds or less. If your intro isn’t good, you might as well forget about building an awesome personal brand.

On the other hand, a great introduction to who you are can go a long way towards retaining your visitors. A really good personal intro will hook the reader by catering to their emotions.

I studied how some of the more successful bloggers out there introduce themselves. These 9 instantly grabbed my attention:

John Chow, a damn fine person, friend of the community, Ultimate Fighting Championship contestant, member of the Save the Whales Foundation, the man who controls the black market on baby seal pelts and member of the “probably yo’ daddy” foundation.

– John Chow, JohnChow.com

This is obviously a joke, but it works. It made me laugh, and therefore I wanted to read on. Over the next few paragraphs, John qualifies this by telling people a little bit more about his actual background, and why you should take him seriously. John makes more than $40,000 each month from his blog, so he’s clearly doing a lot of things right.

I own very little, and I make a living doing what I love.

– Henri Junttila, Wake Up Cloud

Since starting his blog, Henri has rapidly grown into a significant online presence. This is largely due to the quality of his posts, but his intro helps a lot as well. The phrase “I own very little,” is very unique and immediately caught my interest the first time I visited Wake Up Cloud.

After selling my online business at age 26 for $1,100,000.00, I “retired” and chose to teach you how to jump-start your business.

– Erica Douglass, Erica.biz

This intro might seem a little bit boastful, but the truth is that broadcasting your success is one of the best ways to quickly build credibility. Erica has accomplished a lot at a young age, and readers should know that from the moment they land on her homepage. Her introduction effectively accomplishes two goals: demonstrating authority while simultaneously branding herself as an “entrepreneur’s coach.”

The truest freedom is of the mind…a conscious act to embrace the unknown.

– Tyler Tervooren, Advanced Riskology

Tyler is the man. A self-proclaimed “Professor of Riskology,” Tyler does a fantastic job of drawing readers in with this powerful quote. Tyler instantly brands himself as someone who embraces risks while inspiring readers to take chances in their own lives.

I live with less and work from anywhere in the world.

– Everett Bogue, Far Beyond The Stars

Like Henri, Everett writes about minimalism and this personal intro reflects that. In ten simple words, Everett establishes himself as someone who has successfully unshackled himself from the many constraints of every day life. It’s a powerful message, and Everett does a masterful job of conveying it quickly.

I’m the New York Times bestselling author of I Will Teach You To Be Rich. I co-founded PBwiki and graduated from Stanford.

– Ramit Sethi, I Will Teach You To Be Rich

Ramit doesn’t mess around. Like Erica, he has achieved a tremendous amount and isn’t afraid to show it. In two sentences, he quickly and concisely lists his biggest accomplishments to date, an effective method for getting readers to stick around. Some people think that he’s bragging, but in reality, this is a display of confidence that has allowed him to build a multimillion dollar brand.

Some of us were born free and others of us have to fight for it. Freedom is the reason behind everything I do and freedom is what drives me to blog, build businesses and practice living an unconventional life.

– Maren Kate, Escaping The 9 to 5

I met Maren at BlogWorld last year and she’s definitely one of the most driven people I’ve ever encountered. This intro is effective because it appeals to people’s desire to unshackle themselves from the things they dislike in their lives. Maren does an excellent job of branding herself as a “Freedom Fighter” from the start, a unique twist on an often-discussed concept.

Escape the 9 to 5, live anywhere, and join the new rich

- Tim Ferriss, The Four Hour Workweek

At this point, Tim Ferriss is pretty much a household name in the blogging community. This example isn’t so much a personal intro as it is a tagline. A great tagline is just one of the many things he has done right on his journey from anonymity to best-selling author. This tagline is effective because it sells a dream, while at the same time building up some intrigue with the unexplained concept of the “new rich.” We all want to be rich, but what makes the “new rich” different? This is powerful motivation to continue reading…

No, I’m not a millionaire, but I am living off passive income online. I’m here to show you what I’ve learned…

- Pat Flynn, Smart Passive Income

This is my favorite intro of all. In a world full of scam artists who claim to provide a “get rich quick” solution, Pat’s introduction provides a breath of fresh air. He’s not claiming that he’s super successful. At the same time, he gives you enough of a reason to stick around and continue reading.

What are your favorite personal intros online? How important is a good personal introduction in becoming a successful blogger? Share your thoughts in the comments!

photo by stillframe

Vik Tantry blogs about how successful people earn more at There’s Money Everywhere. His goal is to travel the world interviewing people who are making money in interesting and unique ways.


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Patricia@lavenderuses December 2, 2010 at 6:49 am

Hi Vik

I would say if someone has an honest and interesting about me page then I will want to stay and read their posts. Depending on how someone talks about their wealth will either inspire me or put me off.

Different blogs have different appeal, just like all the examples you gave here are so different. I think once we start regularly visiting a blog and get to know the blog owner then what they have to say on their blog will also reveal a lot about them too.

I don’t know all the people you have mentioned here so will go check them out. Thanks for sharing some interesting insights in this post Vik. Much appreciated.

Patricia Perth Australia

Tisha December 2, 2010 at 7:24 am

I also appreciate the really honest approach, so I think Pat’s intro is terrific. Boasting is not my personal style, but the kind of statements listed above like Erica’s and Ramit’s always get me to turn the page and keep reading so they are clearly quite effective!

TrafficColeman December 2, 2010 at 7:49 am

Many of us blogger had to over come something, we just didn’t wake up one morning an we had traffic coming in like crazy.

We worked hard to build an friendly community that people love to come back to.

“Black Seo Guy “Signing Off”

Ivan December 2, 2010 at 6:32 pm

Black SEO Guy is an attention-grabbing intro as well!

Onibalusi Bamidele December 2, 2010 at 8:42 am

Awesome post Vik,

Having a story is very important to building a highly successful blog and I love Maren Kate’s introduction because I can easily relate with it.

Ryan Biddulph December 2, 2010 at 8:50 am

Hi Vik,

Thanks for sharing the inspiration.

All headlines are powerful but Tyler’s grabbed my attention immediately. Embracing the unknown is where freedom begins, for if you aren’t free you’ve made the comfort zone your home. Know what happens in the comfort zone? Not much.

The “Professor of Riskology” title is also clever. Take something most are afraid of and get your PHD in it, stamp it on your blog. Well done. Heading over right now.

Have a powerful day!

RB

Pat December 2, 2010 at 10:15 am

Hey Vik! Great post, and I’m not just saying that because you chose my intro as your favorite, but because I think the introduction is one of the most important elements of a site that wants to build a community or brand around it. First impressions mean a lot, and like you said you’ve got 10 seconds to earn somebody’s attention, or else it’s hasta la vista!

Good stuff, thanks Vik! I love Maren’s and Tyler’s intros too :)

Marcus Sheridan-The Sales Lion December 2, 2010 at 11:56 am

Great topic here Vik, one that’s not talked a lot about but certainly, as Pat has said, makes a huge difference. This is a great list, and it gives me quite a bit to think about in terms of some changes/additions I need to implement.

Daria December 2, 2010 at 12:45 pm

I really enjoyed this post. It is very helpful and I really appreciate the variety of intros that you shared.

As a new blogger, I found it hard to write an about page that was riveting and prompted people to want more.

Until I was blogging for a few months, I didn’t even truly know what I wanted to talk about consistently. That Identity is essential to creating a successful blog.
I guess what I’ve noticed is that it is ok to change that about page. Don’t feel stuck with what you wrote the first week you had a blog. Shake it up, share new details, try a new intro every once in a while and see if it is more effective until you find one that really resonates and feels like a great fit.

And No, I haven’t found it yet. :)

Tyler Tervooren December 2, 2010 at 6:47 pm

Thanks for including me, Vik. I’m glad the headline worked so well for you.

I think what makes all of these headlines great is that they’re simply honest. They’re a very short soundbite that really hits hard on what that person is all about. We’re all really complex creatures, and sometimes we let that get in the way of communication, trying to convey too much all at once.

Like Pat said, you only get about 10 seconds to make a first impression, so you’d better make it good. If you can find one sentence that says who you really are and leads people to want to find out more about you, then you’ve nailed it. You don’t need to include every detail on the first “Hello.”

Great work, Vik.

Henri December 3, 2010 at 2:53 am

Nice! Thanks for the mention, Vik.

I have to agree with many above and say that the intro is crucial, especially since I tend to click around, and I want to see if staying is worth it to me.

Although to be completely honest, I put more weight on the information than the person behind them if I’m looking to learn something. If you’re going to grab me as a subscriber then I have to like your stuff and like you.

Awesome!

Ryan Renfrew @LifestyleDesign December 3, 2010 at 3:08 pm

What uuuuup Vik.

Neato post dude. I guess what they say is right “You dont get a second chance to make a first impression”. I’ll certainly be thinking, of how my opening line can make a great impression. Thanks for the inspiration

bLAZE yOUR tRAIL

Dustin December 7, 2010 at 3:34 pm

Nice! I like how specific and focused this is. It also gives great concrete examples to go by. Thanks!

penelope@doctor coats December 7, 2010 at 9:36 pm

Hey! Indeed a catchy profile intro is a good idea and a good start for a successful blog. Personal intro is just like setting the readers mind what to expect when they will read on a blog. And I think there are many bloggers who often neglect this fact. Thanks for the insight, eh.

Tom Meitner December 14, 2010 at 5:26 pm

Love this whole concept. I think the About page is one of the most overlooked pages on any site. Of course, that includes my own. This is making me think long and hard about what I really want to say with my intro. Thanks for the article – great stuff!

Adventure-Some Matthew December 27, 2010 at 7:29 am

I’ve always had a hard time coming up with an intro for the main page of my website, I love the examples you’ve given! They’re greatly helpful.

Prashant saxena May 7, 2013 at 10:24 pm

Very nice and informative post. Just a new look personal introductions..

TrafficColeman December 8, 2010 at 4:53 pm

Thanks Ivan

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