How Scott Dinsmore Re-Launched his Blog and Doubled His Readership

  • November 16, 2011 by Caleb Wojcik
  • 21 Comments

Sometimes you have a website that just isn’t going exactly where you want it to or is growing at a sluggish pace.

One of the best strategies in this situation is to plan a big re-launch for your site. We wanted to show you an example of someone that did just that using the exact launch strategy advice we laid out recently.

Corbett sat down with Scott Dinsmore from Live Your Legend who completely re-branded and re-launched his site earlier this year and is keeping the momentum going with the launch of his first product called Live Off Your Passion this week.

We helped Scott with the relaunch strategy and design of his blog. He was able to nearly double his readership within a few short weeks of relaunching the site (LYL now informs nearly 9,000 subscribers).

In this video you will learn how to plan a complete re-launch of your online brand, how to carry the momentum going forward after launch day, and how to set up your site to retain the visitors you attract.

(If you are reading this in an email, click here to watch the video.)

Have you considered re-launching your site? How do you plan to make your new site better than it is currently?

If you have any questions about the re-launch process, we’re happy to answer them in the comments below.

If you’re one of the 80% of people who aren’t happy with their current jobs, check out Scott’s new course called Live Off Your Passion this week.

The guide combines the art of discovering your passion with the science of making money from it. Over 14 interviews are included with the guide (including one with Corbett) and Scott has bundled over $360 of incredible bonuses as well. He’s also offering a special 30% discount until Friday.

Written by . Caleb Wojcik is one of the 3 C's at Think Traffic and Fizzle.co. He writes at CalebWojcik.com and hosts the Cubicle Renegade Podcast. You can follow him on Twitter @CalebWojcik.


Think Traffic is now The Sparkline. Click here to check it out.

Or View The Archives

Dave Tong November 16, 2011 at 6:46 am

Perfect post for me… After doing some serious SEO checking, Marketing analysis (through Firepole Mktg’s help), and other sources, I realized that there are so many things wrong with my current site that would warrant a big re-launch in the next 3 mos or so along with a clear-cut monetization system.

This post opened up quite a bit of ideas and clarity for me… I’ll revisit the Launch Strategy along the way as well as the tips in the video.

Much thanks :)

Dave

Maria November 16, 2011 at 7:29 am

Thanks for giving us so useful content Corbett!

Yamile Yemoonyah November 16, 2011 at 8:20 am

Thanks Corbett, great post and video!
I’m in the process of relaunching my blog and this info helped a lot.
I’m almost done with the design and the sales pages for my new products/services and then I’ll need to line up some guest posts on other blogs and write the posts for the first month or so after the launch. I also still need some give away content for subscribers.
Well, I guess I still have a lot of work to do but it’s fun and exciting and I’ll definitely keep your ‘launch strategy’ post open in a tab while doing it :-)

Conni November 16, 2011 at 8:40 am

Not that I’m already planning on relaunching my blog that I launched yesterday (!), but this post and interview is still of great value for me!! So thanks guys and all the best to you, Scott!! Very inspirational!!

James Hayward November 16, 2011 at 11:44 am

Has always brillant stuff – having just recently re launched its nice to know I’m on the right path. Thanks again for finding great people to interview. Good stuff.
James
http://www.littlenomads.com

Scott Dinsmore November 16, 2011 at 11:53 am

This interview was an honor to be a part of Corbett. Thanks for putting it together and for the incredible work you guys did for the launch, design and strategy! This has been so much fun. I’m happy to help folks if they have questions. I’ve spent a lot of time on this stuff in the past few months–happy to share it ;)

Xenios Theocharous November 16, 2011 at 1:13 pm

I liked the video and the points you’ve discussed, but relaunching is just another method, which it could fail or be a success. By default though, is something different, so you’re taking the risks, so eventually you have a chance of doing better than before.

MakingWebsites November 16, 2011 at 2:20 pm

Good stuff. Yes I have a re-launched planned in the roadmap for my site. The plan is to include a pre-launch teaser video (as the site will have some new functionality) and post-launch there will be a trailer of sorts about the site and product.

Do you think giving “inside information” to current subscribers about the upcoming re-launch is a good idea?

Corbett Barr November 16, 2011 at 5:16 pm

Yeah, absolutely, you should let people know that a relaunch / rebranding is coming. Building buzz is almost always useful beforehand.

Miss Sassy November 17, 2011 at 1:52 am

Inspirational stuff. Yet again you provided more epic content. Thanks to both of you!

Scott Dudley November 17, 2011 at 1:55 am

Awesome idea for a blog post. My blog only started 3 weeks ago, but if it struggling in 12 – 18 months I would definitely use some of these ideas.

Diane Holmes November 26, 2011 at 7:29 am

Love this interview, especially the way you both approach having a blog/website that has personal meaning and passion for you. :)

Alexander H. November 27, 2011 at 6:23 pm

Corbett,

Those are pretty impressive numbers for his launch. If he had a small audience before the launch, I’m not quite following how the launch was so big?

Was the re-launch a year ago, or was this recent? Because it looks like he already has an incredible following (not to mention his awesome product that he released pretty quickly).

Alex

Corbett Barr November 27, 2011 at 7:28 pm

Hey Alex, did you have a chance to watch the video? The re-launch just took place a few months ago. Scott and I discussed his entire launch plan during the interview. He lined up a couple of big guest posts and really built buzz with his existing audience and through social media before the launch.

Justice Wordlaw IV November 29, 2011 at 4:35 pm

I have been wanting to do some re branding for my personal blog/website. Is it harder to do this entire process with a personal blog then a blog that is somewhat of a brand or company?

Sharon December 4, 2011 at 3:37 pm

This video has been so useful for me, I’m in the process converting my html website to WordPress, and doing a relaunch when the newly designed site is up is a great idea.

Alan | Life's Too Good May 3, 2012 at 8:42 am

Congratulations Scott,

It’s certainly a big step and a risk in a way because you never know if it’s going to work out until you try it – but I’m glad to hear that it did in your case and more power to you for having the initiative to go ahead and change it,

take care & best wishes,
Alan

Comments on this entry are closed.

Sites That Link to This Post