It’s Best to Start Building Website Traffic on a Monday

  • February 10, 2010 by Corbett Barr
  • 7 Comments

website trafficIt’s true, you should start building website traffic on Monday, but it’s not what you think. I don’t mean Monday as in the calendar day. By “Monday,” I mean that building website traffic starts at the beginning of your site’s life.

Imagine that the lifespan of your website is one week long. Each day represents a different period in the life of your site. Monday is the day you start planning your site, and Sunday is the day you sell your site, wind things down or transition to something new.

Monday, when you’re planning what your site will become, is a critical day that will have a huge impact on whether your site is a boom with visitors or a bust. To build a high traffic site, a lot of thought about your potential visitors needs to happen on Monday.

What Problem Do You Solve?

If you want to attract lots of visitors, your site need to provide them with something of value. The most sure-fire way to provide that value is to solve a problem.

For example, this site solves the problem of “I want more traffic to my web site.” Gary Vaynerchuk‘s personal site solves the problem of “I want to find passion in my life and be successful in my work.” Flickr solves the problem of “I want to find and share great photos.”

What problem does your website or blog solve? You need to be able to clearly identify what value you provide to your visitors if you want them to stick around and tell their friends about you. That’s the first step in building website traffic, and it starts on Monday.

How Do You Solve The Problem?

Attracting visitors isn’t just about solving a problem or providing some other value. It’s also about how you uniquely provide that value.

In fancy marketing speak, what I’m referring to here is a Unique Selling Proposition. It’s what makes you and your product, service, blog or whatever unique. It separates you from every other Tom, Dick and Harry that does what you do.

If you’re solving a problem, there’s a big chance that other businesses already solve that same problem. Your USP makes you stand out and makes your customers want to buy from you instead of someone else. (And if you’re not selling anything, the USP is still just as important.)

It’s all about differentiation and making your website or blog stand out from the crowd. Solve a problem, and do it in a way that no one else is. You can also solve a problem for an audience that is more specific than your competition.

For instance, this blog at it’s core is about marketing. But instead of competing with all the 1000s of other blogs out there that provide marketing advice, I chose to focus specifically on building website traffic. That’s a point of difference.

If you want advice about writing great copy, you go to Copyblogger. If you want help launching your next product, you go to The Launch Coach. If you want to build a high traffic website or blog, you come here to Think Traffic.

Oh, and the other “traffic building” blogs and services out there all seem to be run by shyster-y internet marketers. I’m friendly, honest and to-the-point. That’s another unique selling proposition.

Why will visitors come to your site instead of another?

What Else Happens on Monday?

Monday in the week of your site’s life is all about planning. If you want to set yourself up for building a high traffic site, anything that you might plan to do later should be considered from the vantage point of your potential customer.

Design, usability, partnerships, team members, domain names, technology and content are some of the things you’ll be planning for when launching an online venture. In every case, ask yourself the following: “what value does this provide to our customers?”

Do that, and you’ll already be ahead of most of your competition.

For bonus points, during planning you should also give some thought to how people will find your website. Where will your visitors come from? Search engines? Social media? Existing customers? Print media? Advertising? All of the above?

Think through the places where you’ll meet new customers and plan to make your site friendly to those acquisition channels.

For instance, if you’ll be relying on search engine traffic for some of your new customers, learn about basic SEO (search engine optimization) planning such as keyword research. The same goes for whatever other methods you’ll use to acquire customers. Plan now and you’ll be much more successful when it counts.

What if You Were Asleep on Monday?

If you didn’t figure out what problem you solve and your unique selling proposition when planning your site, there is still time. Take a step back now and think about what you’re providing from your customer’s standpoint.

If you’re just getting started, give yourself an advantage over your competition. You can change things later, but it’s much harder.

Get the full scoop on website traffic basics in the Website Traffic 101 series.

Sign up for free updates from Think Traffic and learn much more about building a high traffic website or blog.

Written by . Corbett is cofounder of Fizzle, a place for creative entrepreneurs, writers, makers, coders and artists, all working to support themselves doing what they love independently on the Internet. Follow Corbett on on Twitter.


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Elle February 21, 2010 at 4:58 am

Great post; I’m realizing that not clearly solving a problem was a mistake I made with an older blog I had. I’m hoping to correct with that my current blog. Taking a haphazard approach wasn’t benefiting myself or readers.

I decided from the beginning with my new site I wanted to have clearly defined goals for myself and the site: develop financial freedom and create mobile income as a couple. I quickly realized that it meant not to just scramble everywhere digging for traffic, but to start looking at online and offline locations where like minded individuals hang around.

I’m still in my Monday phase, so there is much to do, but this post gave some more ideas of where to start. Thanks!

Corbett Barr March 16, 2010 at 1:52 pm

Hi Elle! Yes, it’s a common mistake (I’m guilty as well) of starting a blog without really identifying what you’re starting it for and how you will help people. The good news is you can achieve results much quicker with a new project (or by fixing your existing blog) when you get things right from the ground-up.

Roy Jones March 16, 2010 at 12:14 pm

Thanks for the basics, I need to brush up on this, the problem I have is focusing.
Good luck with the new site.

Corbett Barr March 16, 2010 at 1:52 pm

Thanks, Roy. Happy to help!

Richard Riley March 18, 2010 at 6:06 am

I’m having a bit of a problem focusing in on my target market as well (for both my blog and my site). Not quite sure what should come first, the chicken or the egg? Should I start writing posts with a broad range of ideas (for me: volunteer work, interviews with volunteers, environmentalism, the green movement, poverty, political reform, etc.) and then see which ones my visitors like the most (page visits, comments) or instead, focus on one or two of those topics and go from there. I guess right now I’m doing a shotgun approach instead of using a sniper rifle (but at leas they are all similar topics). Any thoughts or advice on this?

Corbett Barr March 20, 2010 at 3:05 pm

Hi Richard. Great question. The answer really depends on what you’re trying to achieve. If you’re looking to build an audience, you’ll do that faster by focusing on a smaller range of topics (or on a single topic). However, if you’re new to writing, you might find it hard to write frequently about one thing. The best answer is probably to narrow things down so your visitors know what to expect, but not so much that you have trouble staying interested yourself.

Bryan Wilson October 20, 2010 at 8:52 am

Great Post Corbett, I really needed to read this today. I’ve been writing blogs and websites for a long time, mostly for fun. Now that I’m getting serious about making this my business, I need good advice like this. Thanks so much!

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