It’s true, you should start building website traffic on Monday, but it’s not what you think. I don’t mean Monday as in the calendar day. By “Monday,” I mean that building website traffic starts at the beginning of your site’s life.
Imagine that the lifespan of your website is one week long. Each day represents a different period in the life of your site. Monday is the day you start planning your site, and Sunday is the day you sell your site, wind things down or transition to something new.
Monday, when you’re planning what your site will become, is a critical day that will have a huge impact on whether your site is a boom with visitors or a bust. To build a high traffic site, a lot of thought about your potential visitors needs to happen on Monday.
What Problem Do You Solve?
If you want to attract lots of visitors, your site need to provide them with something of value. The most sure-fire way to provide that value is to solve a problem.
For example, this site solves the problem of “I want more traffic to my web site.” Gary Vaynerchuk‘s personal site solves the problem of “I want to find passion in my life and be successful in my work.” Flickr solves the problem of “I want to find and share great photos.”
What problem does your website or blog solve? You need to be able to clearly identify what value you provide to your visitors if you want them to stick around and tell their friends about you. That’s the first step in building website traffic, and it starts on Monday.
How Do You Solve The Problem?
Attracting visitors isn’t just about solving a problem or providing some other value. It’s also about how you uniquely provide that value.
In fancy marketing speak, what I’m referring to here is a Unique Selling Proposition. It’s what makes you and your product, service, blog or whatever unique. It separates you from every other Tom, Dick and Harry that does what you do.
If you’re solving a problem, there’s a big chance that other businesses already solve that same problem. Your USP makes you stand out and makes your customers want to buy from you instead of someone else. (And if you’re not selling anything, the USP is still just as important.)
It’s all about differentiation and making your website or blog stand out from the crowd. Solve a problem, and do it in a way that no one else is. You can also solve a problem for an audience that is more specific than your competition.
For instance, this blog at it’s core is about marketing. But instead of competing with all the 1000s of other blogs out there that provide marketing advice, I chose to focus specifically on building website traffic. That’s a point of difference.
If you want advice about writing great copy, you go to Copyblogger. If you want help launching your next product, you go to The Launch Coach. If you want to build a high traffic website or blog, you come here to Think Traffic.
Oh, and the other “traffic building” blogs and services out there all seem to be run by shyster-y internet marketers. I’m friendly, honest and to-the-point. That’s another unique selling proposition.
Why will visitors come to your site instead of another?
What Else Happens on Monday?
Monday in the week of your site’s life is all about planning. If you want to set yourself up for building a high traffic site, anything that you might plan to do later should be considered from the vantage point of your potential customer.
Design, usability, partnerships, team members, domain names, technology and content are some of the things you’ll be planning for when launching an online venture. In every case, ask yourself the following: “what value does this provide to our customers?”
Do that, and you’ll already be ahead of most of your competition.
For bonus points, during planning you should also give some thought to how people will find your website. Where will your visitors come from? Search engines? Social media? Existing customers? Print media? Advertising? All of the above?
Think through the places where you’ll meet new customers and plan to make your site friendly to those acquisition channels.
For instance, if you’ll be relying on search engine traffic for some of your new customers, learn about basic SEO (search engine optimization) planning such as keyword research. The same goes for whatever other methods you’ll use to acquire customers. Plan now and you’ll be much more successful when it counts.
What if You Were Asleep on Monday?
If you didn’t figure out what problem you solve and your unique selling proposition when planning your site, there is still time. Take a step back now and think about what you’re providing from your customer’s standpoint.
If you’re just getting started, give yourself an advantage over your competition. You can change things later, but it’s much harder.
Get the full scoop on website traffic basics in the Website Traffic 101 series.
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