Guest post by Greg Rollett of Rock Star Lifestyle Design
Love him, hate him, or just watch his antics on reality tv (like when he made some hip-hop wannabe’s walk across Manhatten to get him some cheese cake), Diddy knows how to keep his name in the limelight and drive traffic to his businesses.
As an Internet Entrepreneur, blogger or someone looking to break into this lifestyle, we all try really hard to build processes and systems and leverage technology to spend our days living passionately about something and spending as few hours on traditional work as possible.
Diddy is the opposite. He never sleeps, in fact he recently stated on ABC’s Nightline that he is an insomniac because he is always thinking of his next move, the next big thing and what he can be doing at that moment.
He works like no one on the planet, moving from media outlet to media outlet, shifting from clothing designer to movie star to musician to fragrance mogul to political campaigning, running an entertainment company and being a dad. All the while blogging and Tweeting his every move.
What does this have to do with driving traffic to your blog, product or site?
Creating The Diddy State Of Mind
What Diddy is doing in every moment of his life is creating and then promoting that creation. No matter the medium, he is always using his creativity to make something that he envisions giving other people value.
As a blogger or Internet Entrepreneur, you should be spending your time making the best possible blog posts, reports, videos, audios and anything else you can get out of your head that gives value to the people you have already in your tribe and make the content so good that others will talk and get into your tribe.
Diddy’s niche is very much in the urban market. Your niche can be anything from personal development to writing about UFC fights. What you need to do is be the best in your niche and then don’t stop. Keep delivering content. Get the interviews first. Make the best products. Expand. Do features. Lend a hand to others’ projects. Own your niche and have everyone else in your niche look up to you, envy you and even have some of that hip-hop hate for you (that hate is really jealousy).
The last and most important part of the Diddy Mindset is promotion. He is a walking billboard, a modern day door-to-door salesman. From photo shoots to magazine covers to movie posters to interviews and everything in between, Diddy is using his ridiculously strong personal brand to continue to expand his empire.
He is the perfect example of someone that can use countless superstars and outsourcing firms to handle much of his day-to-day duties, and while he has a staff and plenty of trusted advisors, when his companies are ready to make a move, Diddy is the face everyone sees.
While building your own online empire you need to be everywhere and everything to everyone. I know all of our time is valuable, but as an up and comer, the people you connect with, the time you spend saying hi and answering questions will come back to you ten fold.
In my own path to destroy the music marketing niche, I have written over 30 guest posts, been featured on Mashable, spoken at numerous free conferences and seminars, wrote 3-5 posts a week, write newsletters, create videos for 4 large music companies behind the scenes, travel the country to meet with labels and artists and still keep taking in as many projects, appearances, interviews, and requests as I can. All of this drives traffic back to my businesses. Just like Mr. Mo Money, Mo Problems.
I sit behind the camera, take the photos, work the long days and here’s the kicker – I love every minute of it.
So does Diddy. If you can’t love every minute of what you are doing, you might be in the wrong game. Driving a ton of traffic to your blog is the coolest thing in the world. It means people are interested in what you are thinking about and you provide value to their life in some way.
What do you think about the Diddy Mindset? Is it too much of a 360 from typical online advice, of do 1 thing and do it good? Let’s chop it up in the comments.