What a difference a month can make. In last month’s report I shared that this site received 11,845 visits in that month, and 11,924 in the month prior.
This month this site received 19,982 visits. That’s an increase of 68.7%!
Welcome to Think Traffic’s monthly report #11. Let’s find out how this site managed to grow so much last month.
Technically this is the 10th monthly report, but I covered two months in the last report, so I’m going to keep up with the original numbering scheme. This is the 11th month since I launched the site, so let’s call this the 11th monthly report. This report covers the period from January 16 to February 15, 2011.
If you’re new here, these monthly reports are where I chronicle this site’s growth and share exactly what I’ve done to attract visitors. My hope is that you can use some of the strategies I’ve used to grow your own site.
If you recall last month’s report, we were talking about traffic plateaus. After peaking at 15,396 visits in month #8, we settled down to around 12k visits for the last two months. I wasn’t overly concerned, especially because those two months contained some major holidays.
I did however, resolve to write epic shit this year to take this site to the next level. I committed to publishing only the most helpful content I can and to do as much as possible to help you get more traffic for your website or blog.
The plan has worked wonders so far, and I’m happy to report this record traffic month to you now. There is actually another very important detail of this strategy, which I’ll share later on in the report.
First let’s dive into the details.
This Month’s Traffic Report
Here are the overall metrics for this month:
You can see the big overall visitors number of 19,982 here. Also notice that spike in the middle of the graph – that was Think Traffic’s biggest single traffic day ever (1,413 visits).
These weren’t just fluffy social media visitors either. These were quality visitors this month. You can tell that because other important metrics like time on site, avg. pages/visit and bounce rate were all improved.
Let’s look at some other stats as well:
- New subscribers: 473 (+71% month-over-month)
- New comments (including my replies): 486 (+79% month-over-month)
- Retweets of new posts: 614 (+53% month-over-month)
8 total posts were published over the past two months (vs. 5 in the prior month), including no guest posts:
- If You Could Ask an A-List Entrepreneur or Blogger ANYTHING, Who and What Would You Ask?
- Sometimes You Just Need to Make Progress
- When Did Social Media Forget About Everyone Else?
- (How to Write Epic Shit) Lesson #1: Fear Makes You Tame and Ordinary
- A Revolutionary Idea for Your Blog
- The First Rule of Building a Thriving Online Audience
- Why Every “Twitter Tips” Article You’ve Ever Read is Essentially Worthless (or Worse)
- What to Do When Your Site Hits a Traffic Plateau (Think Traffic Monthly Reports #9)
The Other Key to This Month’s Growth
I’m not going to dwell on a lot of other details this month because there are only two things you should take away from these results.
I shared the first, which is my plan to write the most useful, inspiring, valuable content I possibly can. I’ll be sharing tips about how you can do that to in my “How to Write Epic Shit” series, so watch out for more to come.
Beside writing epic content, there’s another major thing I changed about the site this month. It has nothing to do with my promotion strategy, the design, brand, publishing schedule or anything like that.
At the beginning of the year, I took a good hard look at this site and compared it to what I preach as being important for growing a site. I did a “site audit” if you will, and I found one major detail that needed improvement.
Even though I’ve stressed the importance of differentiation regularly here, I wasn’t really doing all I could to make what I write here different from the other sites out there.
And I realized what a mistake that was. Being different from everyone else in your space is imperative to your success.
You have to give your visitors a reason to subscribe or become customers. If you’re not different enough from the other choices out there, people will have no reason to choose you.
I had differentiated this site somewhat, by choosing to focus specifically on traffic as a topic, and by not talking about social media like everyone else seems to do, but I knew I needed to take it a step further and really articulate why this site is different and why you should spend your precious time here.
I already knew that my approach to building traffic is different (and frankly more effective) than some of the popular gurus. I spent some time identifying the specifics of those differences and released them in the post Why Every “Twitter Tips” Article You’ve Ever Read is Essentially Worthless (or Worse).
That post represents the true unique selling proposition of Think Traffic.
What we teach works. What the so-called “experts” teach is mostly generic recycled garbage that makes them more popular but doesn’t really help you grow an audience or build a business. You need more than typical advice if you really want to succeed online. That’s what I provide here.
Once I shared that USP and started reiterating how this site is different, you all responded by making this the most visited month ever. Thanks for your support, and I promise to keep the useful content coming.
How is your site really different from the competition?
My challenge to you this month is to consider your site among the sea of competitors out there. How is what you offer truly different from the competition? “My content is better” isn’t enough of an answer. Like I’ve said before, great content is just the cost of admission.
You need to identify a real unique point of difference and articulate it to your visitors. Tell them why they should choose you over the other options.
Try that and see if your traffic explodes shortly after.
Top Traffic Sources
Here are some of the guest spots and interviews I did for other sites last month, and some of the recognition this site received:
- I wrote a guest post titled “Not Getting Enough Traffic? Here’s Why…” for the Thesis Theme blog.
- Derek and Chris over at DIYThemes also included Think Traffic as a showcase design for the Thesis Theme.
- Glen Alsopp from ViperChill named Think Traffic as one of his favorite blogs.
Top Search Terms:
- unique selling proposition examples: 412
- think traffic: 405
- unique selling proposition: 222
- website traffic: 169
- unique selling point examples: 132
- thinktraffic: 100
- website unique selling point: 83
- personal introduction: 73
- most popular blogs: 62
- best sales pitch: 49
Questions? I’m here to help!
As always, if I can help answer any questions you have about what I’m doing here, or about your own site, please don’t hesitate to ask. Public conversations are preferred over email so everyone can benefit, but feel free to ask in whatever way you prefer.
Thanks for being part of what we’re doing here. I really appreciate it.
Don’t forget this month’s challenge. How is your site different from your competitors? Share your answer in the comments or ask for feedback.