Hey bloggers, here’s a potential newsflash for you. It’s OK to make money from your blog. You don’t have to feel guilty or like a “sell out” for doing so. Lots of people are earning a living from blogs these days and there’s no reason you can’t join that growing group.
But before you run off and slap some advertising on your site in hopes of making millions, let’s talk about the reality of earning a living from a blog.
First, a blog isn’t a business. A blog is simply a good way to reach an audience online. If you want to build a business around your blog, that’s completely doable, but you need to think about the business end of things just like you would with any other business.
Second, a little planning can go a long way. Yes, if you build a giant audience online, chances are you’ll be able to make money somehow even without planning. But most people don’t build giant audiences. Most people build modest audiences.
Bloggers who plan ahead can still earn a comfortable or even great living from a modest-sized audience. Bloggers who don’t plan ahead are usually stuck with some unpleasant choices when they realize they aren’t on track to build the next Boing Boing or Zen Habits.
This isn’t your typical business-school type plan. It’s the kind of plan that aims to get you thinking about what matters instead of creating random 5-year revenue numbers out of thin air. Planning is guessing after all, but simple planning has been shown to increase a business’s chances of succeeding. Answer these 33 in-depth questions and you’ll have a much better shot at building a successful business around your blog.
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