Welcome to another Think Traffic monthly report. If you’re new here, this is the monthly feature where I summarize how we grew the audience for this site over the past month, and explain what we’ll be doing to grow the audience further next month.
What went on in August?
August can be a tricky month for blogs and online businesses. So many people are out on vacation and enjoying summer that traffic and sales can easily slump temporarily.
In fact, some bloggers decide to take part of the month off themselves, or simply to publish less frequently. I’ve been traveling in the U.S. and now Europe since August 1st myself, but have been keeping a steady posting schedule thanks to the help I’ve gotten recently from our new assistant editor Caleb.
I’m happy to report that this August for Think Traffic was a fantastic month, and that traffic didn’t slump at all.
How’d we keep the site growing during the slowest month of the summer? I’ll explain that in a moment.
But first, some stats for the month…
This Month’s Traffic and Growth Statistics
We saw 28,371 visits this month (vs. 27,700 last month). That’s a slight increase of 2% for the main site, although if you include visits to the Traffic School sub-site, we actually saw a total of 31,210 visits (the second best month on record).
Let’s look at some other stats for last month:
- New subscribers: 612
- New comments (including my replies): 665 (+31% month-over-month & 83 per new post)
- Retweets of new posts: 470 (-2% month-over-month)
Look at those comment numbers! Thanks everyone who has been active here in the comments recently. We ran a very successful “ask the readers” post (about popups) this month that attracted 120+ comments.
And then of course, we announced the Million Dollar Blog Project, which has attracted over 500 comments on the first two posts we published.
I’m really looking forward to the $1MBP (does that acronym work?) and I think it will be a great source of reader engagement over the coming months. We’ll be talking much more about the project later this week.
8 total posts were published last month (vs. 10 in the prior month), including 2 guest posts:
- Think Traffic Monthly Report – July 2011
- An Insider’s Look at a Viral Blog Post: 220,000 Visitors and a TV Appearance (guest Post by Benny Lewis)
- 5 Ways to Earn $1,000 a Month From Your Blog (with Chris Garrett)
- 7 Essential Lessons I Had to Learn to Earn Consistent Income Online
- Ask The Readers: What Do You Think of Pop-ups?
- Why Your Blog Is NOT A Business (guest Post by Danny Iny)
- How to Make Your Next Conference an Insanely Useful Experience
- Announcing The Million Dollar Blog Project: Build a Profitable Blog Along With Us
Top Traffic Sources
Traffic sources have remained pretty consistent over the past few months. It’s time to make some noise and get attention from some new sources (as well as reinvigorating existing ones). That’s what we’re hoping the $1MBP will help us achieve.
Sometimes a big ambitious group project is exactly what you need to break through a plateau. Have you thought about what kind of big projects you could take on at your own blog?
If you’re looking for an in-depth example of the kind of breakthrough group project I’m talking about, check out the “B-List Breakthrough” video in the traffic toolbox. That project took my first blog from obscurity to “on the map” and it wasn’t that difficult to put together.
Top Search Terms:
- think traffic: 692
- unique selling proposition examples: 495
- personal introduction: 456
- unique selling proposition: 365
- sales pitch: 247
- thinktraffic: 208
- unique selling point examples: 128
- website traffic: 82
- best sales pitch: 80
- thinktraffic.net: 54
Search traffic keeps growing at a nice rate, despite the fact I haven’t done much at all to focus on SEO here.
If you keep putting out great content and attracting attention (links) from other sites, Google will reward you over time. For blogs, often the only “link building” you need to do is writing epic shit.
Alright, I mentioned earlier that I’d explain how we kept traffic numbers up here during a typically down month. Here’s how it worked.
Notice that the #2, #3, and #4 most popular pieces of content above are posts I wrote months ago.
The first new piece of content on this list was only the 5th most popular content this month. It goes to show you that strong content can continue to be shared and visited for months to come. Not only does it build links and enhance your search rankings, but it also brings in direct traffic month after month.
Think about your own site. Have you written any pieces of “pillar content” that people can keep referring back to?
Have you written anything worthy of being shared by over 1000 people on Twitter and Facebook?
If not, what are you waiting for? Here are 5 extraordinary blog post types that might just lead to a breakthrough for you.
Alright, that’s the monthly report for last month. I’m really looking forward to kicking off the fall season with a bang. We have some incredible articles planned for you here over the next couple of months.
As always, I really want to hear about your projects and love hearing suggestions for how we can better help you at Think Traffic.
If you have any feedback for us or questions about something you’re working on, please leave a comment below and Caleb or I will respond shortly.
Thanks for reading, and for continuing to make my job so fun and interesting! You all are awesome.