Welcome to the monthly report for Think Traffic for July, 2011!
Each month, I post an update on what we’ve been doing to grow the audience for Think Traffic. I also occasionally write about how we’ve been earning revenue for this blog-based business.
It’s actually been about six weeks since the last monthly report. Since I started this blog back in March of 2010, I had been posting monthly reports from the 16th of the month to the following 15th (mid-month start and end dates). This month I decided to reset the calendar and go with standard months.
This report will cover the whole month of July.
Important Happenings Last Month
A couple of important things happened here last month. First, we reopened Traffic School to new students for about three days in early July. More details on how the launch went in a minute.
Second, I subtly changed the tagline for this site from “get more traffic for your website or blog” to “build a thriving and profitable audience for your website or blog.”
This site has never simply been about traffic. I’ve written before that it isn’t the size of your audience that really matters, it’s what you can do with it.
What good is traffic if you can’t build a business or successful project around it? We’re interested in building quality targeted traffic here, not just any old traffic, because what we want is a thriving and profitable audience.
Think Traffic itself is an example of what I’m referring to. The audience here isn’t huge by any means. In fact, the size of Think Traffic’s audience (about 30k monthly visits this month) is modest compared to a lot of sites out there. But I’ve focused from day one on building an engaged audience and on helping you solve a very specific and necessary problem.
By helping you solve a specific problem and trying to engage with you all as much as possible, I’ve been able to build a very profitable business around this blog in less than a year and a half.
Which brings us back to Traffic School.
Traffic School is one of the ways we earn revenue through this blog (along with consulting, affiliate marketing and by selling other products). Traffic School is a comprehensive course on how to build a thriving audience for any website or blog. It’s a premium course and people tell me it’s the most effective course of it’s kind on the market.
I have opened the course for enrollment twice now, once back in March and again last month. The first time we opened, the course sold out all 100 spots in 36 hours. This last time, we sold out 100 spots in two days again, then went on to sell a total of 125 spots by the third day.
The fact that I’m able to sell 225 total spots in a $600+ course in just four months is exactly why you should be focusing on building a specific type of audience for your site, not just any audience.
If you build the right audience, you don’t need hundreds of thousands of visitors to build a very profitable site. You might just need 10,000 visitors a month or even less. It all depends on how much value you bring to each of those audience members.
Ask yourself this question: “how much value am I delivering to each person who visits my site?” Think about that for a moment. How helpful are you really being? Are you changing lives or having a measurable impact on your readers or visitors?
There’s a reason I named my company Insanely Useful Media. It isn’t good enough to just be useful. You need to be insanely useful if you want to build a highly profitable audience around your site.
Of course, there are a whole host of details and strategies you’ll need to employ to actually earn the revenue from your audience. You can’t just give away the best information on the planet and hope to be magically compensated for it.
And that’s what we’ll be covering more of here. In addition to helping you attract traffic in general, we’ll also help make sure you’re attracting the right kind of visitors so you can build a profitable business.
If you’re not signed up for email updates already, get on the list below so you don’t miss a post. Trust me, you’re not going to want to miss anything coming up here:
And now, on to the numbers from this past month.
This Month’s Traffic
We saw 27,700 visits this month (vs. 29,639 last month). That’s a modest decrease of 7% for the main site, although if you include visits to the Traffic School sub-site, we actually saw a total of 40,042 visits (besting the old record for both sites of 30,547 by over 30%).
Let’s look at some other stats for last month:
- New subscribers: 161 (-79% month-over-month – I think FeedBurner is on the fritz at the moment)
- New comments (including my replies): 509 (+16% month-over-month)
- Retweets of new posts: 480 (+93% month-over-month)
10 total posts were published last month (vs. 10 in the prior month), including 4 guest posts:
- A Dead Simple Way to Engage Your Readers Today in 15 Minutes or Less
- Four Unique Case Studies of Growing Website and Blog Traffic
- What Happens When Gizmodo Unleashes a Flood of 42,000+ People on Your Blog (guest post by Steve Kamb)
- Full Launch Details Plus Last Chance to Join Priority Notification List for Traffic School
- The Journey Starts Today
- Ask The Readers: How Did You “Get on the Map?”
- Are You Winning the Social Media Battle but Losing the War?
- Secrets of Using Longtail Keywords to Build Traffic and Make Sales (guest post by Alex Whalley)
- Is Your Blog Struggling? Here’s How to Fix It (guest post by Danny Iny)
- The 3 Keys to Effective Guest Posting (guest post by James Agate)
Top Traffic Sources
Top Search Terms:
- think traffic: 720
- personal introduction: 392
- unique selling proposition: 358
- unique selling proposition examples: 356
- thinktraffic: 244
- website traffic: 227
- sales pitch: 204
- unique selling point examples: 119
- thinktraffic affiliate: 107
- not stereo: 91
Notice that the #2 most popular piece of content is something I wrote months ago. That’s the power of epic content that can become a cornerstone of your site that people continually refer back to and share.
The Next Challenge for Think Traffic
Last month I wrote about challenging myself to increase engagement (specifically average time on site and bounce rate metrics). Then I found out a week later that Google Analytics and Clicky both measure site statistics very differently (see the bottom of this post for full details on the differences).
Long story short, I’m happier with the engagement numbers for this site knowing that Clicky measures things differently (and that I was using my friend Pat Flynn’s Clicky numbers to compare to my Google Analytics numbers originally).
But even though I’m happier with the numbers, I’ll still be working to improve apples-to-apples comparisons of visitor engagement here. More on that challenge later this month.
What Can I Help You With?
Have a fantastic August. On a personal note, I just embarked this week on a two-month trip that will take me and my wife up to the Pacific Northwest until mid-August and then to Europe for six weeks after that. I’ll still be working throughout the trip, but I also have some new help starting next Monday that I’ll also tell you about shortly. Cheers!