Four Easy Ways to Add Video to Your Website or Blog

  • March 31, 2011 by Corbett Barr
  • 29 Comments

Shooting video for your site can be time consuming or even scary.

If you haven’t put video on your site before, you might be wondering what software to use, what you should include in your video, how much time it will take or why you should even bother.

In this 6-minute video I’ll teach you 4 easy ways to create great videos for your own site:

There are lots of great reasons to include video on your site, and if done right, you can actually save yourself time using video vs. regular written content.

Video is a great way to make a deeper connection with some of your audience because they’ll get to see and hear you. Video might open your site up to a whole new audience because some people prefer to consume content in the video format instead of regular written content.

Side note: I started to write this post and realized how silly it was to write a post about video. I stopped writing and instead took a video for this post showing you how to do it.

Resources mentioned in this video:

“Quick shoot” videos

Quicktime – easy way to record quick videos on the Mac
YouTube – upload your videos here for possible additional search traffic
Vimeo or Viddler – alternatives to YouTube (brand-able, controlled access)
Amazon S3 – storage service, great for video and large files

Interviews (over Skype)

Call Recorder for Skype – record your audio or video Skype calls

Screencast

ScreenFlow – the software I used to produce this video
Camtasia – another great screencasting program

Samurai Sales Videos

For many of the Traffic School videos, I relied on Samurai Sales Videos. They’ve done a fantastic job. I’ve received lots of positive comments about the videos they produced for me, and like I said, Traffic School sold out in 36 hours using their video techniques.

I highly recommend them if you’re looking for a killer sales video or a great presentation video like I used in Traffic School.

If you’re interested, the guys at Samurai Sales Videos created a special discount for Think Traffic readers. Just enter the code “CORBETT” for a $50 discount.

Questions? Thoughts about other easy ways to create video? Let’s talk about it in the comments!

If you liked this video, I’d love it if you would share it using one of the share buttons below. Thanks as always, I’m glad you’re here.

Written by . Corbett is cofounder of Fizzle, a place for creative entrepreneurs, writers, makers, coders and artists, all working to support themselves doing what they love independently on the Internet. Follow Corbett on on Twitter.


Think Traffic is now The Sparkline. Click here to check it out.

Or View The Archives

Eric March 31, 2011 at 6:28 am

Hey Corbett,

Great video on doing video, haha! I’m curious what mic you use?

Tip for anyone: Sometimes lighting can be an issue, if you don’t have a light kit. If natural light is coming mainly from one side, I use a big piece of plain white card stock on the side not getting hit by light (not in frame of course). Bouncing the light at me, so there is no shadow effect. (your vid had good lighting CB, just throwing it out there to anyone who cares)

Corbett Barr March 31, 2011 at 9:36 am

Great tip, Eric! Lighting is definitely one of the keys to great video.

I’m using a mic called the Samson “Go Mic.” It’s very small and easy to use when traveling.

Amy @ Nomadtopia March 31, 2011 at 6:35 am

Hi Corbett, great idea to shoot a video about video! Looks like you took that A-List feedback to heart. Is this all totally live, with the screencast being taped at the same time as your talking/video and you’re just flipping back and forth, or did you edit the screencasts over the video later?

Look forward to seeing more video from you, and I’m going to start playing around with some video ideas for my site, too.

Corbett Barr March 31, 2011 at 9:34 am

Hey Amy! Yeah, I wanted to get some video up on the site given the positive response to the A-List Bootcamp stint.

This one wasn’t all a single take. Basically, I shot the main video first (me talking to the camera). Then I played it back and identified a few spots where some extra screen sharing would help illustrate my points. I shot the screen capture segments separately and edited them in. In all it probably took about an hour and a half to put this together (video and blog post).

Rob Cubbon March 31, 2011 at 7:34 am

Hey Corbett, great post/video. I’m a Mac boy so I use the same stuff as you – just getting to grips with it but the default tools on the Mac are pretty awesome.

I add transitions, text, music, etc., as well as editing video and detaching sound from video with iMovie. I can play around with sound in Garage Band, cutting up pieces of music and fading in and out (I think you can probably do that in iMovie as well).

I use IShowU (Mac) for recording screencasts as an alternative to ScreenFlow or Camtasia – not sure how it compares but it an alternative anyways.

I agree with you it’s probably better to embed YouTube videos rather than Vimeo.

Thanks for the recommendation for the Call Recorder for Skype as I will be doing some Skype interviews soon.

Corbett Barr March 31, 2011 at 9:31 am

Thanks for the extra tips, Rob. I don’t use iMovie much. Usually if I’m just doing a quick shoot, I like to not edit the video if possible to save time. iMovie is an easy tool if you do need to edit though.

Cristina | Positively Beauty March 31, 2011 at 7:57 am

Hi Corbett,
thanks for the post/video. I recently switched to a Mac and I’m using iMovie to edit my videos. I didn’t know about ScreenFlow or Call recorder for Skype, great tips.

Corbett Barr March 31, 2011 at 9:29 am

Awesome Cristina, enjoy the new Mac.

Nathan Agin March 31, 2011 at 2:02 pm

Hey Corbett-

Great article. I actually just shot a video on my Mac using Quicktime yesterday for a challenge I’m launching.

The problem I encountered: when I uploaded the video (a .mov) to Youtube, there was no sound. Weird. I uploaded it twice. No go. I ended up using Vimeo and it worked fine.

Ever have that happen? I’ve uploaded lots of .mov files before – typically i shoot them on my digital camera (as .MPG), then convert them with Quicktime to .mov to a smaller file size.

And in case you or anyone else is curious: here’s the page with the finished product – feel free to join!
http://www.nonstopawesomeness.me/2011/03/fundys-challenge/

Corbett Barr March 31, 2011 at 2:18 pm

Hey Nathan, that’s really strange. I’ve never had that happen with YouTube, although I have had a frustrating audio sync problem before. I found that shooting directly to YouTube (instead of uploading a file) is problematic. Thanks for sharing. Good luck with the project.

Philip Powis | Simplypsquared.com March 31, 2011 at 2:36 pm

Great Post Corbett! I just posted today with a mindmap on my blog today that actually highlights almost all of these, however, I had never heard of Samurai Sales Videos. I’ll have to check it out. You might like to check out my post from today…it seems right up your alley. It’s basically my ADD interpretation of all the necessary tools to throw a professional blog up quick and dirty.

Come to think of it, I actually highlighted THIS blog as one of the top resouces for learning how to get in the game. So glad to have found your site, and I wish I could have afforded your consultation last month :(

Philip Powis | Simplypsquared.com March 31, 2011 at 2:38 pm

And please excuse my very poor grammar and repetitive nature. I was postting this gibberish between doing something for my day job….argh

wilson March 31, 2011 at 2:43 pm

A good tip I would say is just doing laid back useful videos like the one you just did. Even if you had a guideline it sounds like you were just winging it. Great video and thanks for the Samurai Sales link I’ll have to bookmark that.

Sherryl Perry April 1, 2011 at 9:24 am

Great tips Corbett. I appreciate the reminder to upload your video to YouTube. I had no idea there were different types. I hadn’t given this much thought before and it’s time that I did. I’ll check out the Samurai Sales link too.

Mike Reeves-McMillan April 1, 2011 at 11:49 am

Another good way of creating video if you just want to do a presentation is through MS PowerPoint 2010 (not earlier versions). It outputs directly to video that you can upload to YouTube.

You can synch the slides with an MP3 of your voice, record the timings and transitions (it has all the animation tools etc.), and at the end you have a video.

Because it’s MS it takes a bit of messing about, but Google a bit and you’ll find some guides on how to do it.

The big advantage for me of doing this is that you can upload the presentation to SlideShare as well and capture another audience. You have to upload the MP3 file again separately, but the timings and transitions stay intact, and you have two for the price of one.

You can pick up a legit copy of Office 2010 for next to nothing these days, if you don’t already have one, so it’s got a low cost of entry too if you don’t want to spend the money for Camtasia or a decent webcam.

Corbett Barr April 1, 2011 at 1:28 pm

Cool, great suggestion Mike. I’ve also seen similar functionality within Keynote (the Apple presentation software).

Thomas April 3, 2011 at 1:30 am

Hi Corbett

You are right it doesn’t have to be that difficult to make a short little video. I have been playing around with “Windows Live Movie Maker” and it is very easy to put in some nice effect and cut the video before uploading it to YouTube. Thank you for sharing this inspiring post/video.

Sunil from The Extra Money Blog April 3, 2011 at 8:55 am

Corbett,

Good stuff man. Very timely for me as I am getting ready to launch my YouTube channel as an extension of my blog to walk my readers through my processes visually.

Maybe a comprehensive post on potential pitfalls / things to look out for?

Jeffrey B. April 3, 2011 at 11:17 am

I just recently got into producing promotional videos for my site, and I had been wondering how people can record what they are doing on their computer, ScreenFlow looks perfect for this. I will look into samurai sales videos.

remco April 4, 2011 at 5:10 am

I’ve started with video’s on my website. My biggest challenge is to have a good audio.
I also have problems with camtasia, as the audio doesn’t sync with the image, so after a couple of minutes it is way off.

Corbett Barr April 4, 2011 at 8:52 am

Hmm, that’s a problem I haven’t run into with my desktop recordings. I do notice if I record direct to YouTube that the audio isn’t synced properly sometimes.

Aaron Kay April 4, 2011 at 7:33 pm

Another great post Corbett,
Camtasia is wonderful for doing tutorials and stuff, being able to zoom in and out on certain areas of your screen makes it really easy for the viewer to watch what you’re doing. I don’t think i could live without it.

dinesh April 5, 2011 at 8:08 pm

Hey Corbett,

I’m not a frequent commenter, but just wanted to let you know that I purchased a Samurai Sales Video for the Eco Buying Group I run.

Thanks for the tip on them and the $50 discount. Hope it boosts our sales!

Corbett Barr April 5, 2011 at 8:52 pm

Fantastic, Dinesh, I hope the video really works wonders for you!

Nicholas June 8, 2012 at 12:56 am

Hi Corbett

Just a quick headsup on this post, the Samurai link in the post does not work. Wanted to click through, sure you have some sort of affiliate deal with them?

Caleb Wojcik June 8, 2012 at 10:33 am

Thanks for the heads-up Nicholas. We’ll get that fixed.

You can use the discount code here though: http://www.samuraisalesvideos.com/

Nathan Agin April 1, 2011 at 11:02 am

this definitely falls under the category of “do i need to go and figure this out or just accept that i found a way for it to work?” :-)

maybe i’ll just chalk it up to technology being wonky. the file type and audio codecs (set by default in QT) are all supported by YT. who knows – maybe it’ll work next time. and if not, there’s always vimeo (and others) – thanks again!

Comments on this entry are closed.

Sites That Link to This Post