I have a bone to pick with my online colleagues. I’m talking about people who write about social media, online marketing, entrepreneurship, etc.
I have a question for all of you.
When did we forget about everyone else?
When did this “industry” become about trying to turn everyone into a social media guru? When did we decide that everyone needs to become professional bloggers? Why does what most of our industry write about cater only to people who want to build an online business?
What happened to everyone else?
Why have we left behind the artists and musicians and crafts people? What about the lawyers and doctors and sales people? What about all the people with “normal” careers and “offline” interests?
When did we forget that they all need help too?
To all of you who write about the web, social media and online marketing, this might be news to you, but not everyone wants to be a social media consultant. Not everyone wants to make money online.
Some people already have careers and businesses and they just need help figuring all this stuff out. Some people want to do something online that doesn’t involve becoming a marketing expert of any kind.
Somehow we’ve all gotten sucked into the echo chamber.
Somehow we all decided to become marketing experts by teaching other people to become marketing experts. Somehow we all decided to make money online by teaching other people how to make money online.
It’s no wonder outsiders think social media is all a giant pyramid scheme.
The world doesn’t need more social media experts. The world needs to know how the web can be useful to regular people, how it can help normal businesses reach new audiences.
If you’re looking for a way to make your social media or marketing business stand out from the crowd, start talking to regular people. Help normal people understand the web. THAT is something you can build a real business around.
The social media expert space is saturated. If you’ve been barking up that tree with no success, it’s because there are ten million other people trying to do the same thing.
I’m going to share something with you that could be a goldmine of opportunity. I received this email from a reader last week.
Daniel’s needs represent millions of other peoples’ needs as well. Serve them and you’ll serve yourself much better than the echo chamber is.
I’m Daniel. My #1 thing that I would like help with is: how to create a successful blog/business in a niche that is NOT in anyway related to passive income, social media marketing, or making money on line. A lot of “build a business on line” bloggers share a lot of information that can be useful, but it’s invariably related to their own niche, which is invariably something about being a internet business guru. I’m interested in information that works for other niches. See, I’m not an internet marketing guru. I’m a rock musician. That’s my passion, it’s what I’ve been doing for 20+ years, and what I know about – my niche. So how do I build MY niche?
aka Cheezo Morgan
Who’s going to help the Daniels of the world?
Has social media forgotten about everyone else?
Let’s hear it in the comments!