When Will Your Blog Reach Escape Velocity?

  • May 31, 2011 by Guest Writer
  • 73 Comments

Guest post by Danny Iny of Firepole Marketing

A lot of people have been asking, and the answer is…

Yes, I’m tired.

You know how people recommend all sorts of massive action when you’re trying to grow your blog? Well, I’ve been doing it all – I’ve averaged about one guest post per week since the beginning of the year, I’m building relationships like crazy, producing videos… you name it, I’m doing it.

Not to mention my full-time consulting practice, a stealth-mode start-up that I’m working on, and planning a wedding.

So yes, unequivocally – I’m tired.

I’m not complaining. I love it, and I’m tired – all at the same time.

So is everyone else who does this. This isn’t supposed to be easy, and that’s okay, because we won’t be tired forever.

It helps to have a light at the end of the tunnel, to know what you’re aiming for. There’s a tipping point, a point where you reach “escape velocity”, and then it all gets easier.

And it’s coming – maybe sooner than you think.

What is Escape Velocity?

Growing a blog is like getting a rocket out of Earth’s gravity.

At first, it’s really hard, because you’ve got no momentum, and gravity is a powerful force pulling you down. After a while, though, as you get higher up and pick up speed, you’ve got more momentum on your side, and the pull of gravity gets weaker and weaker. Finally you find yourself in space, and you don’t need much power at all to get around.

The critical amount of speed that you need to escape Earth’s gravity is called “escape velocity”.

We experience the same thing when growing a blog; at first, it’s like rolling a boulder up a hill. There’s no momentum, no traction, and every step of the way takes excruciating effort.

But then, bit by bit, it starts to get easier. The hill starts to get a little less steep, and you start picking up speed. Passers by stop to help you from time to time, until eventually you reach the point where you can stop pushing for a bit, and the boulder just keeps on rolling.

(My fiancée pointed out that this follows the economic principle of diminishing marginal utility – isn’t it cool to be marrying someone smarter than you?) :)

We see this with bigger blogs all the time – they don’t have to hustle nearly as much as us newbies to get steady traffic to their site. On the contrary, their blogs seem to grow with minimum effort.

Why is it so hard to get started?

We all know that to grow a blog, you need to be posting great content on a regular basis – otherwise, visitors to your blog won’t have a reason to come back.

The only problem is that when you’re starting out, there AREN’T any visitors to your blog!

One way to get those visitors is by creating great content and posting it elsewhere on the net. This can be done in the form of guest posts, or commenting on other blogs, or a combination of both. However you do it, though, this is a lot more work!

Having to basically run two editorial calendars at once is the first reason why getting off the ground is so hard, but there’s a second reason: you’re starting from scratch.

Nobody knows who you are, so you’ve got to work extra hard to get noticed.

You don’t know what works and what doesn’t, so you have to spend lots of time researching, exploring, and testing (and since you don’t have much traffic, the tests take a lot longer to run!).

You also haven’t been at it long enough to have developed efficiencies that will save you time; you don’t know what steps you can ignore or batch, and writing doesn’t come nearly as easily as it does for someone who has already written a dozen posts.

It’s a lot easier for the big boys, because they’ve already learned their lessons, and there’s enough of a critical mass visiting their own blog that they can focus on that, without having to go crazy with out-posting.

Well, that’s fine – they’ve earned it. And so will we… but when? And why is it so hard to get started?

The Magic Numbers: 1,000 and 10,000

I wanted to know when that “tipping point” starts to happen, so I reached out to Corbett Barr and Jon Morrow and asked them: “When does it start to tip? When does momentum start kicking in, and make this whole process easier?”

Experts often say that it took them “X months” to get there, but I never found that to be very useful. After all, we’re doing different things from what they did, we’re in a different market, and we’re growing at a different rate.

Critical mass is measured in mass, right? So I pushed for the metrics – how much traffic, and how many subscribers? The answers came back in two conveniently round numbers:

10,000 unique monthly visitors, and 1,000 subscribers.

That’s where the tipping point starts to happen, and it all starts getting easier. At 10,000 unique monthly visitors, the fans start doing some heavier lifting, your reputation paves the way, and Google’s increasing comfort level with you starts to really pay dividends.

Likewise with 1,000 subscribers: with a list of that size, you reach a critical mass that allows your good work to be spread far and wide, without your having to do nearly as much work as you did before.

The path matters a lot more than the sign posts…

When planning the outline for this post, it was suggested that I should do a survey of bigger blogs, and see when they felt that they had reached that point of “escape velocity”. That was a good idea, and might make for a good round-up post a little further down the line.

Right now, though, I’m satisfied with the answers that I got from Corbett and Jon; they roughly correlate, and regardless the numbers will vary from blogger to blogger and industry to industry.

What matters is the understanding that the tipping point is there, and that if you keep on doing the right things, and keep on seeing growth (no matter how hard-won that growth might feel), then you’ll get there.

I’m not there yet, but…

10,000 unique monthly visitors might seem like a lot of traffic. It certainly did to me, and it still does (we haven’t reached those numbers yet on Firepole Marketing – but we’re getting there!).

But it does get easier, and momentum doesn’t kick in all at once. It happens gradually, and you’ll see bits of it before you reach that tipping point.

For example, we publish a semi-regular marketing video lesson series. I was close to pulling the plug on this feature, because we didn’t seem to get much traction with them – not a lot of comments, discussion, or anything.

Then we released what could have been the last video in the series, and I was floored by the response; whereas the previous two videos had received 5 and 8 comments, respectively, this one received 27. Everyone was impressed with the quality, the ingenuity, etc. – and all I could think was “but we’ve been doing this for months!”

Momentum does kick in, in little bits at first. These bits of momentum are what will keep you going.

It’s okay if you’re tired; so am I. We’ve got some pretty big goals, and it’s a lot of work to get there, but it’s worth it.

Just remember, it gets easier.

What’s your experience with momentum? Are you starting to see it kick in for you? How much traffic were you getting, and how many subscribers did you have, before you saw it start to get easier? Please leave a comment and let us know…

Photo by chadmiller

Danny Iny is an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing, the definitive marketing training program for small businesses, entrepreneurs, and non-marketers. Visit his site today for a free cheat sheet about Why Guru Strategies for Blog Growth DON’T WORK… and What Does!, or follow him on Twitter @DannyIny.


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Alyzande May 31, 2011 at 6:05 am

Thanks for writing a post that we smaller/newer bloggers can really identify with. We store encouraging messages like this away for our Rainy Days.

Alyzande // Warcraft Gold Queen

Danny @ Firepole Marketing May 31, 2011 at 12:16 pm

Alyzande, I’m touched to hear that – it means a lot to me. Thank you!

Ian Mackay May 31, 2011 at 6:19 am

10,000 seems like a realistic number to be a major player.
At the moment, I am lucky to be averaging around 70-80 visits a day.
My current 30 day Google Analytics looks like:

Site Usage
1,779 Visits 14.85% Bounce Rate
5,340 Pageviews 00:02:29 Avg. Time on Site
3.00 Pages/Visit 81.28% % New Visits

Danny @ Firepole Marketing May 31, 2011 at 12:17 pm

Hey Ian, first of all, thank you for sharing those numbers. I wouldn’t worry too much about the numbers themselves, though, and focus more on the *vector* – i.e. what’s the difference between these 30 days and the previous 30 days?

Jeffrey Morgan May 31, 2011 at 6:23 am

Hi Danny,
I’ll go one better. 2 years 2 months …… I’m tired and broke!!!

Danny @ Firepole Marketing May 31, 2011 at 12:21 pm

Hey Jeffrey, I’m sorry to hear that – it can be very frustrating! Maybe I can help… I’m going to take a look at your site, and shoot you an email – if I can help, I’d be happy to. :)

Thomas John May 31, 2011 at 6:33 am

Love the escape velocity metaphor because it certainly feels like trying to escape the pull of gravity to get a blog off the ground.

The 10,000 visitors number as the “tipping point” reminded me of Malcolm Gladwell’s book Tipping Point and his book Outliers where he says it takes 10,000 hours to become excellent in your craft.

Let’s hope 10,000 visitors/month come before the 10,000 hours!

Danny @ Firepole Marketing May 31, 2011 at 12:22 pm

Haha, seriously! :)

Caroline McGraw May 31, 2011 at 7:04 am

Danny, this is tremendously helpful + relatable. Thank you so much! I know what you mean about timeframes for momentum/velocity (unsatisfying because, as you say, every writer/blogger is different.)
It rests my mind to see actual numbers to shoot for, and from great sources, too.
Again, thank you for this well-written, empathetic post.
PS ~ You can count me in as a Firepole subscriber :)

Danny @ Firepole Marketing May 31, 2011 at 12:23 pm

Caroline, thank you for your heartfelt comment – I’m touched, and very gratified to read your words. :)

I’m honored to count you in as a Firepole Marketing subscriber – and we’re one closer to the 1,000 mark! :D

Wayne John @ Southern California Web Development May 31, 2011 at 7:32 am

I’m tired, but still inspired…and still moving forward with a good deal of focus.

Glad to see I’m not the only one!

Danny @ Firepole Marketing May 31, 2011 at 12:23 pm

Good on you, Wayne! Keep on trucking! :D

Andre May 31, 2011 at 7:34 am

Danny, I started blogging literally less than a week ago; for me the tipping point is not even something I thought about. I am just glad to know I should be feel discouraged with the lack of visitors/responses to my posts in the beginning.
Thanks!!

Danny @ Firepole Marketing May 31, 2011 at 12:25 pm

Hey Andre, I hope you mean that you should NOT feel discouraged with the lack of visitors/responses to your posts in the beginning – it’s normal, and the beginning is very, very hard. But the great news is that it gets easier!

Wong Jia Jun May 31, 2011 at 7:41 am

I always feel that I’m doing enough for my blog, so I keep going, commenting on different blogs, promoting my blog to everywhere, and my traffic just 2,000 monthly for now.
Just start to do guest posting, hoping to reaching out more quality readers and maybe followers to my blog, but that also means that I need to double my writing posts, part for my blog, and part for guest posting on other blogs.
Need to do more and more, for better, work smart.
It’s a bit tired, but I believe it’s worth it.

Thanks Danny for the sharing, my coming target would be heading to 10,000 traffic monthly.
=D

Danny @ Firepole Marketing May 31, 2011 at 12:33 pm

Wong, I know what you mean about feeling like there’s always more that you could be doing, and the time and effort that you’re putting in is never enough.

Remember that you don’t have to reach your goals tomorrow – as long as you’re moving in the right direction, it’s all right. But that being said, yes, the truth is that growing up to that point of escape velocity is hard, and takes a lot of work.

But then, if this were easy, everyone would do it, right? ;)

Sarah Russell May 31, 2011 at 7:45 am

Great stuff, Danny – as always :)

I’m certainly not to the 1,000/10,000 numbers you mentioned, but I’m getting closer day by day, and I’m starting to feel a little bit of momentum taking effect – which is pretty encouraging!

But you’re right, it’s exhausting. I’ve been thinking a lot lately about how deeply committed I am to my website – versus how deeply committed I should be – and it feels like there’s always something I could be doing a little better. Right now, it’s challenging to balance all of that without seeing as much return on the investment as I’d like, but I’m confident there will be some sort of payoff eventually!

Best of luck with all your projects :)

Danny @ Firepole Marketing May 31, 2011 at 12:55 pm

Sarah, right back at you – I can see you growing all the time, and it’s exciting to watch.

And yeah, it is exhausting – if it helps, you should know that even the best of us (and you’re one of them) get tired and frustrated, it’s just part of the process.

By the way, Sarah, I’ve been meaning to subscribe to your blog, but I can’t find an email subscription option – can you point me in the right direction?

Eugene May 31, 2011 at 7:47 am

Oh Man! Danny again?! I can’t get away from this guy!!! :)

Although I am far, FAR away from reaching that said “escape velocity” there is definitely some momentum building up. An object in motion tends to stay in motion. And it won’t speed up unless you apply extra force. So the more force you apply, the greater the velocity will be. Or something like that….(it’s been a while since I took physics :) ).

And man are you applying a lot of force right now Danny!

Sticking to it past the rough patches is definitely the key though, and eventually the results will come.

Danny @ Firepole Marketing May 31, 2011 at 1:44 pm

Haha, yeah, I’m starting to earn a reputation as the Freddy Kruger of blogging – popping up everywhere (though hopefully not with an axe in my hand!).

You’ve got it exactly right – an object in motion tends to stay in motion, and it won’t speed up without applying more force. And, to continue the physics metaphor, you’ve got to keep on applying force so that you don’t lose momentum, until the point when your mass gets big enough to carry that momentum on forward.

Or something… it’s been a while since I took physics, too. :)

Uxío Fraga May 31, 2011 at 8:07 am

I’m reaching escape velocity, now. I can feel it. My target was further away but it’s happening just now.

At the same time, is great but a little terrifying. I’m feeling extremely ovewhelmed, because my day job sucks too much time which is needed to keep accelerating towards the escape point.

My income is not steady or high enough to quit my day job but I have only two hands to maintain my site running (and accelerating) Suggestions?

By the way, I’m at 9.500 unique visitors, so it seems 10.000 is not a bad estimate.

And, just a tip, the real push to my site was to assist to an important event in my niche. Making contacts is really important and it comes naturally on those events.

Thank you, Danny and Corbett for this great post and hope my feedback helps!

Danny @ Firepole Marketing May 31, 2011 at 1:44 pm

That’s exciting, Uxio, I’m thrilled for you, and thank you for sharing that with us!

I understand what you mean – it’s hard to balance all the different demands and time requirements… there’s no easy suggestion, really, other than to try and find a way to make more money with your blog. There are definitely ways to do it…

How about this: shoot me an email to danny (at) firepolemarketing (dot) com with some more information about what you’re doing (I saw that the site isn’t in English), and maybe I can help. :)

Benny May 31, 2011 at 8:31 am

Hey Danny! You definitely are everywhere. I know the hard work will pay off.

I can’t speak of having momentum on my blog but every day I’m working on building it. I know from my experience with training for being out of shape to running a half marathon and Corbett and Adam’s webinar a couple weeks back that momentum is important.

It’s like riding a bike up a steep hill. It’s hard. It burns. But on the other side of that hill, you get to ride down without doing much work and enjoying the feeling of going fast.

I like the goal of 10,000 and 1,000. I will have to make that a goal of mine.

Danny @ Firepole Marketing May 31, 2011 at 1:46 pm

Thanks, Benny – I hope you’re right! :)

I think the analogy of training for a marathon is a good one – it’s really hard at first, but as you build your fitness, it gets easier to keep on building. And yeah, when you get over the hill, it gets so much easier… I can’t wait! :D

Caleb Wojcik May 31, 2011 at 9:40 am

Interesting take on putting a tangible number on something that is hard to grasp, the tipping point.

I think that the escape velocity for my blog is still a ways off because there is a lot of competition that I have to stand out from, but if 10k and 1k are the numbers, I’ve got to keep hustlin’. :)

Danny @ Firepole Marketing May 31, 2011 at 1:47 pm

Yeah, I started asking around because I was tearing my hair out wondering when this will get easier!

The cool thing is that as long as you’re growing, you’re getting closer and closer…

Timo Kiander May 31, 2011 at 10:49 am

Great post Danny!

It’s nice to see exact numbers – this means that I have some work to do :)

I just broke the 1000 visit limit on my blog today, which is a one milestone reached. However, there are still lots of more work to be done, especially when it comes to e-mail subscriptions.

Just hang on Danny, keep pushing quality stuff as you already have and velocity wont be bothering you anymore :)

Cheers,
Timo

Danny @ Firepole Marketing May 31, 2011 at 1:48 pm

Hey Timo, thank you my friend! 1,000 visitors – do you mean per month, or per day?!

You’re doing great work, Timo, and as long as you keep on doing great work, you’re going to keep on growing. :)

marianney | CityVids.tv Denver May 31, 2011 at 11:57 am

This is what I love about the blogging community. People I know in the real world don’t know what it’s like to start something from scratch, work a full time job, plan a wedding, etc. But you people get it and I love it!

I’m tired too (and planning a wedding and having a baby, lol!) and 10,000 uniques per month sounds like an awful lot, but instead of this post discouraging me, I found it quite encouraging. We all start at the bottom and it DOES get easier if you just keep plugging away and don’t give up.

Thanks for sharing your thoughts and stats.

Danny @ Firepole Marketing May 31, 2011 at 1:48 pm

Yeah, I know exactly what you mean, Marianney – most people JUST DON’T GET IT! That’s why we need a community of like-minded people right here – it makes the going easier to know that you’re not going it alone. :)

And yes, it does get easier, it just takes a bit of time. We’ll all get there!

Jared May 31, 2011 at 12:03 pm

Wow… great post!

Can I throw in something else? What do you do if you want to change your email list subscriber?

My current blog, has a few hundred subscribers, but I’m seriously thinking of changing to Aweber (which I know, I should’ve done from the beginning).

I’m not sure if that’s a bit off topic, but I guess I’m just pretty nervous losing those people who might turn into clients and…

Although some have already turned into clients, I still feel like most of them were from my previous business (of which there wasn’t much going on with). Either way, I guess I’m toying with the 1,000 subscriber one, because my blogs don’t deal with what I used to talk about and even though I might lose some great subscribers in switching things over…

Starting on my next blog, I’m going to turn that around. So I guess I’m just looking for the best way to keep my current subscribers, transfer to Aweber, and start making things happen again (on the blogging end).

I hope that makes sense. :)

Thanks!
*J

Corbett May 31, 2011 at 12:12 pm

Hey Jared, there are a couple of options you can go with. First option: when you switch email services, ask your new service to import the subscribers from your existing list. If your existing list is double-opt-in, you should be fine.

If that doesn’t work out for some reason, you can always allow your existing subscribers to receive updates as they currently do, just don’t offer the ability to any new subscribers to sign up for that old list. Does that make sense?

Tim Bodman May 31, 2011 at 12:06 pm

Hi Danny. I’m Tim. Great to meet another blogger through them posting on Think Traffic, probably my favorite blog of the moment!

I think you have a very valid point. Success breeds success as they say and I value your comments about having your fans doing some of the heavy lifting.

It takes a lot for a new blogger to see past the first few posts. Initially it’s so exciting and really easy to get motivated with a ton of ideas but until you start getting some positive feedback from your readers it can soon turn into what feels like a pointless exercise in writing for yourself (and maybe your partner/mom if you really need a critique).

I guess the whole point of blogging is to reach out to an audience and it starts to get so much easier when you get a good response. I don’t know whether the 10,000/1,000 figures will be the same for everyone but they’re great goals to aim for.

Checking out your site now,

Tim

Danny @ Firepole Marketing May 31, 2011 at 2:08 pm

Hey Tim, thanks for your comment. You’re right – the 1,000/10,000 figures will probably vary from industry to industry and audience to audience, but it’s probably somewhere around there.

It doesn’t really tip all in one shot, either – you sort of ease into it as you approach those figures.

But, just as you said, when you’re starting out it can be really hard to see past the first few posts, and I thought it was important to give people a number that they can aim at. :)

Diana Simon May 31, 2011 at 12:10 pm

Hi Danny,

You rock and hang in there. I AM tired too and have been blogging for 3 months. You have actually inspired me because if you have even more things on your plate and still keep going – I can too!

Recently, I have been wondering, what’s all this talk about “Blogging gives you freedom”. What freedom when I have been sleeping less hours and very tired! I am a long way from 10,000 unique visitors but every step counts.

While I may sound like I am venting, I have to admit it’s also enjoyable and I am learning so much from amazing blogger. Oh, yeah, just love the blogging community!

Thanks for this post and for keeping it real Danny. People talk about making thousands online but few show us the other side of the coin – the hard work and less hours of sleep :)

All the best with your wedding plans!
Diana

Danny @ Firepole Marketing May 31, 2011 at 2:10 pm

Hehe… the whole “blogging gives you freedom” reminds me of “internet marketers are people who work 80 hours a week so they can make money while they sleep”… the freedom comes, but first there’s a lot of hard work!

It’s fun, but it’s really hard, too. But then, if it wasn’t, anybody could do it, and it wouldn’t be as special when we do see some success.

Thank you for your kind wishes, Diana – my fiancee and I appreciate it! :D

Stan Faryna May 31, 2011 at 12:49 pm

10,000 unique monthly visitors and 1,000 subscribers. It could you take time. Do good – whatever you are doing. And that will make all the time and effort worthwhile.

On a cheerful note, 10k is a MUCH lower critical mass than the core temperature of the typical online business/service vying for a five million dollar funding round.

Danny @ Firepole Marketing May 31, 2011 at 2:05 pm

Very true, Stan! Good thing we’ve picked a field with a lower boiling point! :D

Dave @ Tax Calculator May 31, 2011 at 1:20 pm

Great stuff for the traffic noobs out there.

Love the analogies – it’s like you feel my pain lol.

Don’t know about the relationship to Diminishing marginal utility which basically says the more you have of something the less value you get out of each additional unit

thanks,

Dave

Danny @ Firepole Marketing May 31, 2011 at 2:04 pm

Oh, what I meant about the marginal utility was that comparatively speaking, you need a lot less work to get the same results further along… maybe that’s a reversed curve? ;)

Vic Magary May 31, 2011 at 4:32 pm

Excellent post, Danny! I appreciate the hard numbers you’ve identified to shoot for as well as you sharing your experience with your video series. I’m coming back to this post anytime I feel tired! Thanks.

Danny @ Firepole Marketing May 31, 2011 at 5:32 pm

Thanks, Vic. I’m looking forward to our chat next week! :)

Alex May 31, 2011 at 5:38 pm

Thanks for sharing this Danny.

You touch on a very important and timely thing about momentum and how it starts to get easier.
There is definitely a shift in how your blog grows the more you grow it (?) but I also think that momentum is something you have to run with.
I started seeing momentum build on my blog and took that as a sign that I could stop doing XY and Z.
This was not the case and although I am sitting at around 1000 subs and 11000 uniques each month, I still need to actively promote myself and produce good content the whole time.

Man this blogging is hard LOL

Thanks for sharing Danny, starting to see you around a lot mate, so obviously you are doing something right.

Danny @ Firepole Marketing May 31, 2011 at 6:22 pm

Hey Alex, thanks for stopping by. You’re right, and I think you raise a good point – even though momentum kicks in and makes things easier, it doesn’t mean you can stop working and promoting. Thanks for pointing that out! :)

Dave Higgs-Vis @ Folkabout Baby May 31, 2011 at 6:59 pm

Fantastic post! Thanks!

My numbers are pretty weak right now. I’ve been posting for about three weeks, and I’m averaging 2-3 comments a post.

I’m definitely starting to establish connections with other bloggers in my niche, though, and that’s exciting to me right now. I have my first guest post going up next week, and I’m pretty sure that I’ll be getting a few more in June.

I can definitely feel that momentum building, and it’s thrilling.

Danny @ Firepole Marketing June 1, 2011 at 3:35 am

Hey Dave, if you’ve only been posting for a few weeks, then 2-3 comments a post is a really solid start.

It sounds like you’re doing the right things – first anchor content on your blog, then telling people about what you’re doing, then getting involved in a community and guest posting.

If you want a more detailed breakdown of a strategy that you can follow, you might want to read this post:

http://www.firepolemarketing.com/blog/2011/03/27/why-guru-strategies-for-blog-growth-don%E2%80%99t-work%E2%80%A6-and-what-does/

Pete | Hecktic Travels June 1, 2011 at 6:03 am

Hey Danny,

Really great stuff here. We started our blog in January of this year and agree it certainly is hard work. Love the analogy of the boulder and the mountain. It is starting to get easier for us now, and I couldn’t agree more that quality content is what is essential. You need to separate yourself from the millions of other sites vying for the same share. At first it was frustrating trying to find the traffic, but patience and optimism is prevailing and we are seeing a rise in our numbers..

That being said we are ready for the next step. We are constantly looking for new mediums to get our site exposure and utilizing social media properly. Tools such as stumbleupon, twitter, digg and facebook all have been huge boosts for our numbers, but we are still learning to use these properly.

I’m going to check out what your site can offer. Looking forward to reading some of your material. Cheers!

Danny @ Firepole Marketing June 1, 2011 at 5:20 pm

Hey Pete, thanks for stopping by! You’re right – it’s hard, and I can only imagine how gratifying it must be to start feeling the traction that you are experiencing.

I’m looking forward to seeing you over at Firepole Marketing, and I wish you the very best of continued success!

Brad June 1, 2011 at 2:35 pm

Danny,

Awesome info. I know that boulder I’m pushing uphill seems to be getting harder to maneuver like it’s picking up dirt similar to little kids creating the base of a snowman. You see, my wife and I just had a baby 6 days ago and I had to cease all blog efforts or face total insomnia. I’ll be back though. I’m here commenting, so I was able to get a couple minutes.

Anyway, keep up the good work.

Danny @ Firepole Marketing June 1, 2011 at 5:19 pm

Brad, congratulations! That’s wonderful, wonderful news, and certainly warrants a break from blogging, as there are MUCH more important things in life!

My partner Peter and his wife had a baby while we started growing our blog, and you’ll see that eventually, you get back to it. Nothing to worry about – focus on your new child, and your wife! :)

Miasmi June 2, 2011 at 5:34 am

I finally got off my butt and started up my blog about two weeks ago. With two small kids and a full-time day job, it’s a challenge to carve out time to post. Not as difficult as I thought it would be, though.

A long way from the 1,000/10,000 escape velocity, but an upward trend is developing. Thanks for the encouragement and your many posts on getting off the launch pad.

Danny @ Firepole Marketing June 2, 2011 at 8:19 am

Hey Miasmi, congratulations on getting your blog launched between your busy schedule!

Keep on plugging – it may be a long journey, but it’s a fun and rewarding one to be on. :)

Martina Iring June 2, 2011 at 2:13 pm

I really enjoyed your analogies! I can really relate to the bits of momentum thing. I’m definitely starting to notice them now, and it’s so exciting and motivating. Isn’t it funny how they tend to come just when you’re ready to throw in the towel? Great post Danny :)

Danny @ Firepole Marketing June 2, 2011 at 2:33 pm

Hey Martina, you’re right, they really do tend to come when you’re about ready to throw in the towel. Thank goodness for that! :D

Jupiter Jim June 7, 2011 at 8:16 pm

Danny,
They say that when the student is ready, the teacher will appear. Well, I have been serious about my blog and posting since January 1st, 2011. And this article appeared just when I needed it. It all makes sense, it is all encouraging. And I can see after a little over 5 months that my blog is starting to gain a little traction, a little momentum. Subscriber rate is definitely steady. It probably took 3 or 4 months to be able to say that also. I also really like your article because it takes all the hype out of blogging! It takes focus, dedication and concentration to succeed as a blogger. I heard that most bloggers quit after 8 months. I totally understand how that can happen! Your article gives me a big, but realistic goal to shoot for. The underlying message is also, I believe, that you had really better be intrigued and passionate about the topic of your blog, because for a long time in the beginning, there is no fame and definitely no fortune!
Thanks again so much for your thoughtful blog post!
Sincerely,
Jupiter Jim

Danny @ Firepole Marketing June 8, 2011 at 3:34 am

Hey Jim, thank you for your kind words!

Yup, you’re right – it’s not easy, and it takes time… the fame and fortune come much further down the road, and if you’re not intrigued and passionate about your subject, you won’t keep on going.

Pay attention to those little bits of traction – it’s important to celebrate the small wins (it’s what keeps us focused on our path to the big win).

There’s another post that I wrote that you might find useful:

http://www.firepolemarketing.com/blog/2011/03/27/why-guru-strategies-for-blog-growth-don%E2%80%99t-work%E2%80%A6-and-what-does/

Thanks again for your kind words, and I look forward to seeing you around the blogosphere (and on Firepole Marketing)!

Julie McGuire June 9, 2011 at 9:17 am

Thank you for this terrific article. It was forwarded to me and I plan on passing it around as well. With all the blogs out there, you need to promote your uniqueness. Mine is a work in progress but it is slowly getting there. I was averaging approximately 1000 hits a every ten days before switching to Wordpress. But Google Analytics is not supporting these numbers now. Is there another reliable way to see how many hits you get? Also how many subscribers you have? I’m still figuring Wordpress out. Thanks again!

Danny @ Firepole Marketing June 9, 2011 at 10:27 am

Hey Julie, it’s great to see you here, and I’m glad you liked the article!

Google Analytics is usually the best system to use – are you integrating it with Wordpress properly?

Runaway Brit June 15, 2011 at 12:34 pm

This is a really encouraging article. I have been trying to grow my blog for a few months now and it is very disheartening to put in so much work and see so little result but I know it is a slow process to start with. I have been working full-time as well which means that I barely have time to write the articles, let alone promote my blog!

I now have some time off so I’m hoping to spend a lot more time writing and networking. Thanks for reminding me that it won’t always be this tiring :-)

Danny @ Firepole Marketing June 15, 2011 at 2:19 pm

I’m glad you found it encouraging – we all need a reminder sometimes that things do eventually get easier, especially when we’re starting out and we’re trudging through the slow ramp-up process.

Take advantage of the time that you have – the writing and networking will pay off in the end, it’s just a matter of time. :)

Mike @blast4traffic June 30, 2011 at 7:10 am

Thanks for sharing this blog tips. I wish I read this post earlier on how to become better on my blogging adventure. It’s truly a force that holds us down at the initial stage of launching a blog. The escape velocity is sure but it takes time – those who stay around wins. I’m grateful

Kellie Netherwood June 17, 2012 at 2:38 am

As a newbie to the blogger/website world, I enjoyed this article! It’s a great encouraging reminder that everyone started where I am now (even if the market and competition has changed and increased over time) and hard work pays off. What I love most about this new world I have walked into is the online community, support and empathy – it’s like joining a new club with like-minded people! Thanks for writing and sharing!

Justin Westbrooks January 7, 2013 at 7:51 am

Wow – just now reading this. What a great encouragement to those of us who are in the thick of it building our platforms! 10,000 uniques and 1,000 subscriptions…here we go! Thanks :)

Jared May 31, 2011 at 12:28 pm

Hey Corbet…

Thanks so much for the information.

It is a double opt-in I believe, but it’s nothing at all like Aweber’s (where a lot of people didn’t confirm their subscription). It’s mynewsletterbuilder.com and…

I notice about 1/2 of the people on it, actually “confirmed” their subscription. So…

I’ll see what Aweber says a bit later, or tomorrow. The other option could be to keep two separate email subscribers, but… that might be too much of a headache (besides telling the current ones that I’m switching providers).

Thanks Corbett.
*J

Caleb Wojcik May 31, 2011 at 3:35 pm

Yeah, as long as progress is being made, its not worth stopping!

Wong Jia Jun May 31, 2011 at 6:40 pm

Haha!! Sorry, typo error. It should be “I’m not doing enough” >< ..
I never satisfied with myself, thus I keep going and going. Cheers and motivate myself with bit by bit of achievement.

You're right Danny, if it's were that easy, everyone would do it, and that's no fun in the game of no challenges. =D

Have a blast Danny, gain some motivation through your blog post of Escape Velocity. :D

Timo Kiander June 1, 2011 at 1:55 am

Danny,

That was a monthly figure. With 1000 / day velocity wouldn’t be bothering me either :)

Cheers,
Timo

Danny @ Firepole Marketing June 1, 2011 at 3:33 am

We’ll both get to having it as a daily figure, too – it’ll just take a bit longer. :D

Uxío Fraga June 11, 2011 at 2:08 pm

Thank you, Danny, for your response. And thank you also for your offering.

I’ll surely shoot you the email you suggest. I’d really like to know what’s your point of view.

Cheers!

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