We’ve all had those days. Sometimes you just feel like you have nothing more to give. Your ideas are all used up. You couldn’t produce a good blog post or piece of content for your website to save your life.
Consistently publishing quality content on the web is a huge challenge (and consistently creating epic content is a whole other story).
If you create content for the web for any length of time, you’ll have days where you feel like you just can’t create any more. Maybe you’ll have those days every month or every week.
And I want you to know this: you are not alone.
I have those days too. This has been one of those weeks. It’s been a struggle just to tweet anything interesting, forget about blogging or shooting a video or doing a webinar.
Sometimes I wonder how I haven’t burned out completely over the past two years. After churning out almost 300 blog posts, 2 long ebooks, 2 full online courses and god knows how many interviews, status updates, videos, photographs and everything else sometimes I’m surprised I have anything left to say at all.
Most bloggers I know feel burned out from time to time. Some really great bloggers completely burn out and stop creating content altogether. I’ve talked more than one blogging friend off the ledge in the past year.
I’m always sad to see the good ones disappear, but I’ve seen it happen enough that I know more will disappear in the coming months and years too.
This week started a little slow for me. I knew by Sunday night that I wasn’t on my A-game. For me, the most creative and productive weeks start with flashes of new ideas towards the end of the weekend. Sometimes I start writing new posts on Sunday because I’m just feeling the need to write, right then.
I haven’t felt much creative energy this week, and now I find myself at a coffee shop, three days later (it’s Wednesday afternoon) and I’m finally sitting down to write. The synapses weren’t firing at my home office so I took my show on the road for a change of scenery. Sometimes that helps. Sometimes it doesn’t. Thankfully the change is helping me today.
Luckily, I already had a post “in the can” that I was able to run on Tuesday. I wish I had more content sitting in some sacred locker of ready-to-use articles and videos, but I tend to shoot from the hip, creating just a day or three before hitting “publish.” Maybe you’re better at producing “just in case” content. If so, I’m a little jealous.
Most of us have to slog through the slump or wait it out.
I don’t have some profound strategy for overcoming burnout or temporary bouts of apathy. I’m not going to share a convenient list of 10 Things You Can Do to Get Your Creative Mojo Back.
I just want you to know that you’re not alone. It happens to everybody. Sometimes you just have to let it pass.
If you can’t afford to wait it out, you might be able to create your way out of the creative funk, like I’m doing here. Instead of resisting the slump, run with it, explore it’s deepest reaches, see where it takes you. What are you resisting exactly? Are you afraid of something? Are you bored by what you think you should be writing about?
For me, the end to this particular dip started last night, when I saw Gary Vaynerchuck at his book signing here in San Francisco. Sometimes a conversation with someone smart or listening to a talk can get you back on track. I wonder if Gary V. ever has creative slumps?
I imagine he does, because like I said, everyone feels like they can’t create any more once in a while. At least everyone I’ve met.
So if you’re having one of those days, or one of those weeks, just know that it’s totally normal. I feel your pain.