Websites fail. They fail all the time. I don’t have any hard statistics, but if my experience reflects the Internet in general, then four out of five website projects will fail.
Websites and blogs fail in the sense that a site doesn’t reach whatever goal the creator set out for it, whether that goal was fame, fortune, a book deal or the next viral hit. After the failure some sites sit around collecting web dust and others shut down altogether.
I’ve watched plenty of my own online projects fail over the years. I’ll share the reasons why they didn’t succeed in upcoming posts, but first I want to hear your take on online failure.
Why do most websites fail?
That is the question for this week’s ask the readers segment. If you think you know why websites fail, please contribute to the conversation in the comments.
If you’re new here, I like to ask questions from time to time in these ask the readers segments. Some lively debates have shaken out of past questions, and it’s fun to hear all the different opinions. Thanks to everyone who has participated in the past.
In the previous ask the readers, I asked how many visitors you’re trying to attract to your site.
The “magic number” for those of you who commented was very different from one person to the next. Some were looking for 50 or 100 visitors per day, and others were looking for 30,000 or 50,000 visitors per month. One reader Shane was even hoping to achieve 20,000 visitors per day later this year. Impressive!
All your comments were great, and I can’t judge one goal as being better than another, but one comment in particular stood out because it made me chuckle.
Georgia Gibbs had this to say about her goals: “One reader would be fantastic but that feels like I am selling myself short.” It turns out Georgia was just starting out with her blog. I remember the feeling, wondering when someone other than my spouse would find my blog. Did you find your first reader yet Georgia?
Back to this week’s question. Sorry to bring down the mood a little, but I’m really looking forward to your answers this week.
Why do you think most websites fail? Let’s hear it!