Things have been rolling along here at Think Traffic. If you’re new here, every month I publish a monthly report that details exactly how this site is growing.
I’m happy to report this past month (the period from October 16 to November 15, 2010) was another record traffic month. Thanks for reading, subscribing to and contributing to Think Traffic every month. I hope you’re getting a lot from it and learning how to build a thriving online audience for your own website or blog.
I have a bunch of juicy info to share with you in this month’s report including some interesting data about those little Facebook “like” buttons you see on this page and all over the web. Read on for the details.
Full Stats and Results from Last Month
Here are the overall visitor numbers for this month:
We had 2,807 more visits than last month (+22% month over month). Almost all measures of traffic and audience engagement were up this month.
- New subscribers: 425 (-2% month-over-month)
- New comments (including my replies): 386 (+111% month-over-month)
- Retweets of new posts: 315 (+63% month-over-month)
6 posts (vs. 4 last month) published here this month:
- 2,000 Subscribers in Three Months: One Blogger’s Story of Rapid Growth (guest post by Tyler Tervooren)
- The 10 Most Effective Things You Can Do to Build Traffic
- The Simple Technique That Will Make Everything You Write Online More Popular
- Ask the Readers: What’s the Most Effective Thing You’ve Done to Build Traffic this Year? (Win a Free Website Strategy Session)
- How to Get More Traffic — an In-depth Podcast with Pat Flynn of Smart Passive Income
- Monthly Report #7: Why Posting Less Frequently Can Drive More Traffic to Your Blog
Top Traffic Sources
The top 20 traffic sources of traffic this month were almost all also in the top 20 last month. Thanks to Pat Flynn for having me as a guest on his podcast. His Smart Passive Income Blog was the second biggest referring site and people who came over from his site were very engaged here.
How effective are those little Facebook “like” buttons?
Facebook sent 291 visitors to this site this month, versus 94 last month (a 210% increase). I believe the increase was due entirely to the addition of the Facebook “like” button at the top of every article (look at this article up near the title for an example).
I added the buttons on November 2nd (along with replacing the TweetMeme retweet buttons with the official Twitter versions). If you look at the graph below, you’ll notice that immediately after adding the Facebook buttons the site started receiving much greater spikes of traffic from facebook.com every time an article is published:
Facebook has two different kinds of buttons for sharing articles. One is known as the “like” button, the other is the “share” button. The like button doesn’t require a user to go to Facebook. When a user clicks on the like button, it simply places an entry on their wall with a link to the page they “liked.”
The “share” button (see the end of this article for an example) is a little more heavyweight. When a reader clicks on the button it takes him to Facebook to enter text about the thing he’s sharing. This type of sharing is more likely to attract clicks when other people see the entry in Facebook, but the button itself is less likely to be used because of the extra step involved.
I’ve made use of both buttons here by using the “like” button at the top of every story and the “share” button at the bottom. The “like” button also serves as a nice little secondary form of social proof.
The share button was already at the bottom of every article since this site was launched. Given that Facebook traffic was up this month by 211% (especially considering I added the like buttons midway through the month), it seems the top-of-page placement plus use of the lighter-weight button is much more effective than the share button was alone at the end of each article.
Try out either of the buttons here to see how it works in action.
If you have other experiences with the Facebook social buttons, please let me know in the comments. I’m curious how useful the buttons are in different situations (or for different subjects).
Get your own Facebook social plugins here.
Top Search Terms:
- think traffic: 507
- unique selling proposition examples: 144
- thinktraffic: 143
- unique selling proposition: 135
- most popular blogs: 95
- thinktraffic.net: 71
- website traffic: 52
- corbett barr: 50
- most popular blog: 25
- unique selling point examples: 25
Overall search traffic was up by over 30% this month and now represents over 15% of total visits to the site. I’m happy with the trend and am working in the background on improving certain key rankings. I’ll share more about that in a coming post.
Contests can be a powerful way to bring visitors to your site. I used a contest for last months “ask the readers” strategically to encourage reader participation and sharing of the post, and the results were pretty strong. I’ll dig into the subject of contests more in an upcoming post.
Goals for This Month
The posting schedule of one to two times per week is working out well for me and seems to be suiting the site well. As I mentioned last month, by posting less frequently you can usually consistently produce better content and actually bring in more visitors. That approach seems to be working here.
Given this is Thanksgiving week here in the U.S., I expect this month may have less overall visitors to the site. We’ll see in next month’s report. See you there
For this next month, I’d like to expand my sphere of influence. Relationships are incredibly important for growing traffic. Several bloggers I know well regularly send traffic here, which is awesome. I’m going to reach out to other people I don’t know as well this month and start building new relationships in different spheres.
By the way, I love hearing from readers. If you’d like to say hello or ask me about anything specific that doesn’t fit in the comments so well, feel free to reach out anytime.
What Can I Help You With?
As always, I’m here to help you grow your online audience. What questions do you have about growing traffic? Please share in the comments. I’ll either answer them here or use your questions in future posts.