Will This Ever Get Easier? The Magic Point When Momentum Takes Over and Your Website Starts to Grow Independently

  • May 9, 2011 by Corbett Barr
  • 21 Comments

Note: I’ll be hosting a free, no-strings-attached webinar this Wednesday, May 11 with Adam Baker from Man Vs. Debt. We’ll be answering your questions about building momentum in your online business. Attendance is limited so register now, or read below for full details.

Building momentum in your online business

When it comes to growing your online business, momentum is a force that you want on your side.

In the early days, it can seem like you’re running around like a chicken with it’s head cut off. You try to do it all to build your online audience: writing content, investing in social media, building outposts, making new relationships, writing guest posts, interviewing people, it all adds up to a LOT of time and effort.

Without that time and effort, your project might never get off the ground. There isn’t really any way to short circuit the process. Yes, producing epic content will make your life easier, but there’s still a ton of effort ahead of you.

The good news is that it does get easier.

I’ve witnessed this myself with a few of my own websites and have seen my online entrepreneurs friends in the same boat. At some point, momentum takes over and your site starts to grow independently of your efforts.

At that point that momentum really kicks in, it no longer makes sense for you to spend time doing the same things you did to grow your site in the early days. Your focus turns to bigger issues like revenue, owning your topic and building a business with staying power.

If you feel now like you’re not sure if you can keep up all the effort, this is the good news. You don’t have to keep pounding the pavement so hard forever. Eventually your efforts will snowball enough to give you a reprieve, at least on some fronts.

Getting to that momentum point should be your goal.

One guy who thinks about momentum a lot is Adam Baker. He and I both started our first blogs in the same month (back in March 2009), and I watched his site Man Vs. Debt take off and become one of the top personal finance sites in less than a year. Baker has a lot to say about momentum and how it can affect your online business.

Baker rolled into the Bay Area this week on his great american road trip with a great idea. “Why don’t we co-host a webinar about building momentum in your online business?” he asked me.

I thought that was a fantastic idea, and so that’s what we’re gonna do.

This Wednesday, May 11 at 6pm Pacific time, Baker and I will be holding a free webinar. This is a no-strings-attached event and we won’t be selling anything. Baker and I just love to rap about building online businesses, and we want to answer questions about finding that “momentum point” for anyone who wants to join.

If you’re interested, sign up now for one of the spots. We’re limited to 100 attendees because I’m a cheap bastard and the webinar software charges a bundle for upgrading to more attendees.

Register for the free webinar with me and Baker from Man Vs. Debt about building momentum in your online business this Wednesday, May 11.

photo by Extra Medium

Written by . Corbett is cofounder of Fizzle, a place for creative entrepreneurs, writers, makers, coders and artists, all working to support themselves doing what they love independently on the Internet. Follow Corbett on on Twitter.


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TrafficColeman May 9, 2011 at 6:56 am

There is no time table but when that day comes then you will know. Until then you must stay on task and keep marketing your butt off.

“Black Seo Guy “Signing Off”

Chris C. Ducker May 9, 2011 at 6:56 am

Excellent stuff, Corbett.

Glad to see you teaming up with Baker. He’s a great guy, and full of knowledge.

I’m going to try and free up some time in my currently, RIDICULOUSLY BUSY schedule, to drop in.

Cheers,
Chris

Corbett May 9, 2011 at 12:55 pm

Cool, I hope you can make it Chris!

marianney May 9, 2011 at 7:27 am

Oh shoot, I just registered, but realized that I have an appointment that evening at the same time. Please remove me so someone else can take my spot (Marianne Yates).

I am bummed to have to miss it, sounds like it’ll be a really great webinar from two amazing bloggers!

Corbett May 9, 2011 at 12:56 pm

No problem, Marianne, I believe that the attendee limit applies to those who actually show up for the event. If you don’t log in you won’t be taking someone else’s spot.

Alex | Perfecting Dad May 9, 2011 at 8:08 am

Amen. Momentum is real. My wife runs a little educational blog called Nucleus Learning, but she got extremely busy over the past few months and hasn’t wrote a thing on it, yet she gets 1000 visitors a day and growing. Amazing.

My own awesome 3 month old blog is anti-momentum right now. I’m pushing uphill to get to 100 visits per day. Eventually I’ll crest that hill though. Posted today about making money offline and teaching your kids the skills to make that happen.

Corbett May 9, 2011 at 12:57 pm

Oh cool, congrats to your wife. That must be a great feeling. Just keep in mind that momentum can slow. You do need to maintain some progress, even if it doesn’t take nearly as much effort as before.

Sherryl Perry May 9, 2011 at 8:39 am

Thanks for the encouragement Corbett. Sometimes, it does seem all uphill. I’m looking forward to your webinar on Wednesday. I’ll get the word out too.

Corbett May 9, 2011 at 12:57 pm

Thanks Sherryl, see you there!

Lewis LaLanne aka Nerd #2 May 9, 2011 at 8:58 am

Momentum is huge moving either forward or backward.

The bad kind sucks you into lethargy and stagnation and hopelessness. The good kind lights you up with beliefs about all the awesomeness that is possible for you.

And it’s so true that after a while you get a reprieve, but if you’re always gonna be pushing your edge, moving forward into the next step forward in your evolution that scares you a little or a lot, you’ve gotta understand that reprieve doesn’t mean you’ve arrived and can let the money roll in. You fall into that trap and you’re flailing before you know it.

I can’t wait to hear/see what you guys tells us about avoid this pitfall and getting the party started in the first place. :)

Corbett May 9, 2011 at 12:58 pm

Great thoughts Lewis, and I definitely agree about getting too comfortable. You certainly have to keep your edge. See you Wednesday.

Terry Dunn May 9, 2011 at 11:27 am

This is a tricky topic. How do you know when you will reach the momentum point? What if you never reach it? What if your website traffic ‘plateaus’? But at the same time it’s an interesting topic too. I guess you can only call it if you’ve experienced it.

Terry

Corbett May 9, 2011 at 1:05 pm

All great questions Terry. We’ll cover ‘em in the session. Thanks for the ideas!

Sarah Russell May 9, 2011 at 11:50 am

What a great topic to cover! I haven’t quite hit that point where momentum takes over with my current site yet, but I’m starting to see some indications that the time is coming.

Wish I could be there on the webinar – damn you, day job! I’m sure it’ll be a great value for the participants – let us know if you ever decide to share the replay :)

Brad May 9, 2011 at 11:53 am

Hey Corbett,

Are you guys going to record it for those of us that can’t attend? It would be kick ass if you could. I hear everybody’s doing it these days. You’ll have friends. You’ll be popular and part of the in crowd. You and Adam will be 34% cooler. Just sayin’

Corbett May 9, 2011 at 1:06 pm

Brad and Sarah – we’ll definitely be recording the webinar, and I have a feeling we’ll share it at least with email subscribers. I’ll get the word out one way or another later this week.

Brad Harmon @ Big Feet Marketing May 11, 2011 at 10:10 pm

Corbett, my sites tend to reach a point of momentum where they’ll sustain consistent search traffic at 100 posts. There’s just something magical about that number. It’s like the old syndication rule for television shows. It also seems to be a great benchmark for those bloggers who will last since it usually takes 5 to 8 months to get to reach that threshold.

Brian Bordenkircher May 21, 2011 at 11:40 am

It’s always nice when a website finally starts to virally and organicly build more traffic on its own!

Sunil from The Extra Money Blog June 20, 2011 at 2:01 pm

absolutely correct. in my experience in various niches, you work, work work to build, build build and then one day the momentum takes over . . . this concept works online and off, in internet marketing and otherwise in many aspects of life . . .

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